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# displayName

The localized display name of the product, if it exists.

```
let displayName: String
```

## Discussion

The storefront of the device determines the language of the display name, not the preferred language set on the device. For more information, see [`Storefront`](/documentation/StoreKit/Storefront).

> Note:
> When you create a new product in App Store Connect or in a StoreKit configuration file, you can test it before you add a product localization. The ``doc://com.apple.storekit/documentation/StoreKit/Product/displayName`` value is an empty string until you add a localization. For more information on localizations, see [Add and remove localizations](https://developer.apple.com/help/app-store-connect/manage-in-app-purchases/view-and-edit-in-app-purchase-information#add-and-remove-localizations).

---

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