I recently did an experiment to figure out why my app update keeps getting rejected under 4.3(a) Design Spam, and the results make no sense.
• I removed ALL changes except for minor number tweaks to character movement.
• The submitted build is now 99.9% identical to the live App Store version.
• This exact same codebase was previously approved and is currently live.
Despite this, Apple still rejected the update under 4.3(a) Design Spam.
This raises serious questions:
1️⃣ How can a build that was already approved now be classified as spam?
2️⃣ Why is Apple blocking ALL further updates even when there are no functional changes?
3️⃣ What steps can I take to get an actual explanation from Apple?
Has anyone else experienced this? How do I escalate this beyond the generic rejections?