App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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I have a new app that needs to be submitted for review this week. When I tried to submit it, I was told I could not do so because "Under the Digital Services Act, you must provide and verify information regarding your account". I am working on behalf of a large corporate customer. They are telling me that they cannot do anything without consulting their legal team, which is going to take time. In the meantime, they asked me if I could omit the European region from the app's distribution list. I tried this, but it did not work. I manage about 20 apps for different customers and I have never seen this requirement appear on any other account. Is it new? Does it only apply to certain kinds of accounts, or to new apps, or new accounts publishing their first app? If this is a European Union requirement, why is it needed if I don't distribute to EU countries? Thanks, Frank
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I work for a company that provides services implementing, maintaining, and publishing systems for municipalities. We have now developed an app for a municipality, but when trying to publish it, Apple is rejecting it, stating that we cannot publish on behalf of another company. On the first submission, they rejected it with: Guideline 4.1 - Design - Copycats The app or its metadata appears to contain potentially misleading content. Specifically, the app includes content that resembles Sistema da Prefeitura without the necessary authorization. Next Steps Please demonstrate your relationship with any third-party brand owners represented in the app. We obtained a digitally signed document from the municipality stating that we are responsible for their systems, authorizing everything, etc... We made a new submission for review. However, it was now rejected with: Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage The app must be published under a seller and company name that is associated with the organization or company providing the services. In this case, the app must be published under a seller name and company name that reflects the MUNICÍPIO DE *** name. The guideline 5.1.1(ix) requirements give users confidence that apps operating in highly regulated fields or that require sensitive user information are qualified to provide these services and will responsibly manage their data. Next Steps To resolve this issue, it would be appropriate to take the following steps: The app must be published under a seller name and company name that reflects the MUNICÍPIO DE *** name. If you have developed this app on behalf of a client, you may resubmit the app through their account, if they have one. You may also request an update to the company name on your account by having the Account Holder edit the account information. Please note that you cannot resolve this issue with documentation showing permission to publish this app on behalf of the content owner or institution. In other words, they are now rejecting it in contradiction to what they previously requested. The municipality does not have a developer account with Apple. There is no way for them to publish this. Has anyone been through this? Any idea what we can do? Thank you in advance.
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Hi, Our organization has an app that serves as the remote control for an IoT device. The app is free, with no in-app purchases. Any person who purchases the IoT device can use the app for free to set up the device. Can I opt for non-trader status for the app?
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Hello community, This is my first application that I try to publish, however my app has been rejected several times due to issues with the "purpose strings". I have already made several modifications to the texts but even so the app continues to be rejected, add the permissions in the infoPlist and texts, but they keep rejecting me, could someone advise me to comply with this requirement and publish my app. Apple sends me these comments Issue Description One or more purpose strings in the app do not sufficiently explain the use of protected resources. Purpose strings must clearly and completely describe the app's use of data and, in most cases, provide an example of how the data will be used. Examples of unclear purpose strings: "App would like to access your Contacts" "App needs microphone access" Next Steps Update the location and AppTrackingTransparency framework purpose string to explain how the app will use the requested information and provide an example of how the data will be used. See the attached screenshot. Thanks !!!
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Hello, We have two chat applications that are based on the same source code but are owned by different individuals. These apps have distinct names, color themes, and user bases, although they share the same underlying source code. Both apps were uploaded to the App Store over three years ago. However, when we attempted to update one of the apps recently, it was rejected for violating Guideline 4.3(a) - Design - Spam. The rejection message stated: "We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps." We are seeking guidance on how to obtain approval for this update. Any suggestions or advice would be greatly appreciated. Thanks
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I'm working with a business who is now offering to white label their service. This will greatly benefit me and the other clients they have. Currently, they have an app that allows us to communicate with their AI directly from our phones. Now that they are offering to us to white label their services to clients of our own, we would like to white label their app as well. The developer said that he doesn't want to fight with the Apple App Review Dept. because they reject apps that are too similar. Here is my suggestion: Since there will only need to be one more app added (we will all use the same "gray-label" nondescript app), there will only be two similar apps on the App store. That's hardly spamming. We don't need to create branded apps for each of us. We all simply want to be able to use the same gray-labeled, nondescript app instead of our partner's branded app. For example: His app is App_A. We want him to create an App_B that is not branded to his or our stores, but is generic enough that we can use it with our own clients. I've read the documentation (https://developer.apple.com/app-store/review/guidelines/#minimum-functionality) and many of the forums. But to be honest, it seems that the Apple App Review team arbitrarily chooses apps to approve and others to reject. Sometimes a simple icon change and the Review Team accepts. Other times, it's rejected. It doesn't seem like there is a clear distinction between who gets accepted or rejected. Still the solution which is offered by Apple App Review is to put all the apps into a container. This is not a solution as we need to direct our customers to our app, and our partner will not want to put his app into a container to share with other apps. I would like to work with someone to help push this gray-label app through. We only need one similar, gray-labeled app so that we don't have to use our partner's branded app. That will add much functionality to our offers. Plus, it will not be spam or clutter because our partner will continue to direct their clientele to their branded app, App_A, and we will all direct our clientele to the gray-label app, App_B. So there will be no confusion. I've heard of other solutions such as obfuscating the code or opening up a new developer account, as well. If there is anyway to work with a single person to help this project get pushed through, that would be very appreciated.
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Hello, I'm unsure what option to select when it comes up to specify what type of encryption my app is using and if en export compliance is required to distribute my app in France. The app is using SSL certificates to communicate with a connected device, such as https works. I have to select one of the following options: Encryption algorithms that are proprietary or not accepted as standard by international standard bodies (IEEE, IETF, ITU, etc.) Standard encryption algorithms instead of, or in addition to, using or accessing the encryption within Apple's operating system Both algorithms mentioned above None of the algorithms mentioned above Does SSL (RSA, SHA-1, etc.) falls under A) "standard encryption algorithms" or is that something that is provided by default on the OS and falls under B) "accessing the encryption within Apple's operating system" ?? If B) I would need to check the "None of the algorithms"-option because I do not use standard encryption "instead of, or in addtion to", only OS provided encryption. Am I right? Or does SSL is not used as standard in the OS and falls under A) ??
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I was submit my application on 7 Mar 2024. After that I got rejected on 8 Mar 2024. I fixed and and ask for review again. But until now I still not see any response from Apple. I was contact support via email but they say "need more time for review". I was cancel the submission and submit again on 8 April but still got nothing. The app still "In Review". Does anyone has any idea? :(
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Hello, I need to be sure we are doing correct. Can we clarify we can present list of available subscriptions and current subscription to the user in the iOS app where we don't use any payments inside. We have payments only on the web page. Basically our subscriptions allow users to extent hardware devices our consumers buy at us. It's clear for us that we are not able to call for actions for payments and we are not able to user other payment methods in the app. But it's not clear for me if we are allowed to show subscriptions without any action for payments. Here is Description of Business Model In one of the first submissions of our app to the app store about 5 years ago we clarified our business model in detail during the review and it was confirmed that it is fine for this model to collect a fee outside of the app. The main reason was that the value creation happens fully outside of the app. The model did not change since. We are happy to describe here our business model in more detail. The Solar Manager System comprises a hardware https://www.solarmanager.ch/produkt/gateways/,, a backend, a web application and an app (the one under review). The hardware gateway is optimizing the own consumption of solar systems in residential homes. This hardware gateway is locally installed in the home of the user and communicating to many home appliances (battery, PV inverter, car charger, …). The main value creation to the end user is that his home appliances are controlled such to optimize for highest solar consumption and in some cases dynamic electricity tariffs. This means our hardware is starting / stopping / controlling theses devices locally directly via different interfaces. Different algorithms are running directly on the hardware to perform such optimizations. Our backend and web front-end are used to configure the devices and prioritize devices according to the user need. For the first year in 2018 our system was running without any app. It was only hardware, backend and front-end. Also we have a support team answering questions and phone calls from users that have a problem with the system. For this system we have a one time fee to buy the hardware device that is then installed locally in the home of the user. Additional we have a yearly fee to cover cost for data storage, development costs of backend and front-end, and to cover our support. This fee is collected through a payment system in our backend. It can be accessed from the front-end. Depending on the amount of data stored, number of external devices connected to our hardware and the amount of support given to the user there are different levels for the fee. The fee is directly related to the data storage cost, the backend needs, and the support effort. The fee is not collected for digital content consumed through the app. Thanks.
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Team, We are trying to publish new app (Under new brand label) for newly acquired company. app update is rejected for the reason: Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage The app must be published under a seller and company name that is associated with the organization or company providing the services. In this case, the app must be published under a seller name and company name that reflects the institution name. Any suggestions??
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Hello, we are developing an open source vpn program that is developed with Flutter and native parts with Swift, and we plan to publish it on the App Store soon, but the project programmers say that you must have an account to publish this app on the App Store. On the other hand, my other friends say that this is not the case, and to publish a vpn app, only one Apple Developer account is enough, and there is no need for a business account!
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My app has been approved and is "Ready For Distribution" however I've only gotten the "App not available" message when I click on its link. Its been approved now for a week. I made sure to update my pricing schedule and then when I went to refresh my availability I'm unable to make any changes to availability at all. Everything I try to do I get this error message.
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Trabalho numa empresa que presta serviço implementando, mantendo e publicando sistemas para prefeituras. Fizemos agora um app para uma prefeitura mas na hora de publicar, a Apple está rejeitando pois diz que não podemos publicar em nome de outra empresa. No primeiro envio, rejeitaram com: Guideline 4.1 - Design - Copycats The app or its metadata appears to contain potentially misleading content. Specifically, the app includes content that resembles Sistema da Prefeitura without the necessary authorization. Next Steps Please demonstrate your relationship with any third-party brand owners represented in the app. Pegamos com a prefeitura um documento assinado digitalmente informando que somos os responsáveis pelos sistemas deles, autorizando tudo etc... Fizemos um novo envio para revisão. Porém, agora foi rejeitado com: Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage The app must be published under a seller and company name that is associated with the organization or company providing the services. In this case, the app must be published under a seller name and company name that reflects the MUNICÍPIO DE *** name. The guideline 5.1.1(ix) requirements give users confidence that apps operating in highly regulated fields or that require sensitive user information are qualified to provide these services and will responsibly manage their data. Next Steps To resolve this issue, it would be appropriate to take the following steps: The app must be published under a seller name and company name that reflects the MUNICÍPIO DE *** name. If you have developed this app on behalf of a client, you may resubmit the app through their account, if they have one. You may also request an update to the company name on your account by having the Account Holder edit the account information. Please note that you cannot resolve this issue with documentation showing permission to publish this app on behalf of the content owner or institution. Ou seja, agora estão rejeitando se contradizendo no que pediram previamente. A prefeitura não possui conta de desenvolvedor na Apple. Não tem como eles publicarem isso. Alguém já passou por isso? Tem ideia do que podemos fazer? Desde já agradeço.
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I am new to coding so pardon my naivety. I made a simple app for my company where customers can place orders and leave their names and phones numbers. Upon placing an order the app creates a collection in Google Firebase then generates an email with some HTML code. My app does not use any API's directly, and I believe I received the warning email solely because of the Firebase SDK like many others. I updated my app with what I believe to be proper "declaration of the data collected by my app or by third-party SDKs" according to https://developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests - but I am wondering if I actually did it correctly! See Attached
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New versions of AppKit/Mac Catalyst apps that use Google's Sign In framework are being rejected by App Store Review for the past two weeks. Reason shared was: The user is taken to the default web browser to sign in or register for an account, which provides a poor user experience. And also citing: Data Collection & Storage guidelines -> https://developer.apple.com/app-store/review/guidelines/#data-collection-and-storage Opening macOS' default web browser has been a native behavior of Mac apps when using SFSafariViewController with ASWebAuthenticationSession, which is required, since iOS 13, for securely/privately logging in users. As far as I could investigate, there hasn't been any updates to the guidelines that would indicate any required changes to developers in regards to how login works for macOS apps. Are there any steps developers need to take to get updates approved while still providing users with Google's Sign in? As reference, there is an on-going discussion on GoogleSignIn repo about this issue affecting multiple developers and apps: https://github.com/google/GoogleSignIn-iOS/issues/388
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Hello, I believe I'm experiecing a bug within the AppStoreConnect dev console. When I try to submit a new version of my game for review I recieve an error message stating The items below are required to start the review process: There are still leaderboard image uploads in progress. One might think that this problem should have an obvious solution: wait for the leaderboard images to load and try again. Unfortunately this is impossible, because all images are already loaded. They are also being successfully displayed in the console interface and even in my game itself. I tried to remove all images, but that didn't help. I've also noticed that leaderboard management interface in the console was updated in the past month or two. I think that might be somehow related to the problem (something from old UI got cached and now isn't affect by new UI). I've also filed a request (102270407515) to the Apple Support, but didn't get any answer (aside from the request is registered). Is there any chance I get an answer from Apple Support here on the forum?
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Let's say I have an iOS app on the app store. Anyone can download and use it, but I would like to restrict the app from granting access to certain features to a select set of people I can personally vouch for. So, for example, to get access, the app send email to me, you have to convince me I know you, and if you do, I send you back some kind of token string which you can enter into the app. However, I'd like for that token to not be shareable, and to be locked to that device. Is there any kind of persistent ID associated with a device that I can use to tie the token I grant to that persistent ID? Or can someone suggest a way that once I trust a user, I can give them a token which will cannot be shared to anyone else? Also, does anyone know if restricting access to app features in this way is any kind of issue with regards to the app review process? The app itself is free, and there are no in-app purchases. I simply don't want certain features of the app (which end up sending push notifications) to get abused.
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Hi everyone, I'm working on submitting my app to the App Store and need to capture screenshots for the 5.5-inch iPhone display size (iPhone 6 Plus, 7 Plus, and 8 Plus). Unfortunately, Xcode 17.4 doesn't offer simulators for these devices. I've searched Apple's support resources but haven't found any solutions. Would anyone have suggestions on how to generate the required 5.5-inch screenshots for App Store submission? Thanks in advance for your help!
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I want to distribute my app as unlisted, review team also recommends me this. 12th of April I submitted the request and got bot mail about awaiting maximum of 3 business days. I has been carrying about this all this time, so that submitted another one request yesterday. Review team always replies very fast in hours, but apple support which is processing my request confuses me. Is here somebody with same trouble or how much time have you been awaiting for feedback? P.S.: I can wait, but I don't see any progress and afraid of non-processing of my request because there was notification about max 3 days of awaiting, but at least a week has been gone.
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