What's new with SKAdNetwork

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Discuss the WWDC22 Session What's new with SKAdNetwork

Posts under wwdc2022-10038 tag

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Hi, Following the great announcement on supporting multiple postbacks for SKAN, we would like to start building our solution accordingly. One key factor which was not part of the announcement, is whether all three postbacks could be tied back to the same anonymous user. Namely, will there be any identifier across the three postabcks sent for a single user
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by Royanai.
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We promote our app through the app bundle, I would like to know if SKAdNetwork supports such scenarios https://apps.apple.com/us/app-bundle/coming-to-bed-premiere/id1607685039
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by WangFei94.
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Scenario. App used a 3rd party SDK. 3rd party SDK will not communicate with other companies but just used IDFA to show ads and analytics for the app that it is integrated with. This will comes under the Case where App dose not need to ask permission. What happens in this case if i call for IDFA api. will it return All 0's or a proper Value?
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by ManojB.
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So, when trying the judge whether SKAN 4.0 is an improvement over SKAN 3.0 for app-to-app campaign performance measurement, it comes down to the question how new privacy thresholds relate to the old privacy threshold. In 4.0 there are at least two thresholds: (a) low-end to medium-end crowd anonymity threshold, and (b) medium-end to high-end crowd anonymity threshold. Questions: (1) The first question is: When the 1st postback (the one after 2 days) contains the fine-grained ConversionValue, does it also contain the 4-digit SourceID, and vice versa? Or do ConversionValue and SourceID have separate privacy thresholds? Or is it even a combination of both? (And the same question goes for coarse ConversionValue and 3-digit SourceID.) I would imagine the SourceID has a higher privacy threshold than the ConversionValue. (2) The second question is: Can we imagine the medium-end to high-end crowd anonymity threshold to be in the area where the SKAN 3.0 ConversionValue privacy threshold is? In other words would I get the fine-grained ConversionValue when about as many installs are reached as were necessary to get the ConversionValue in SKAN 3.0 (which was essentially a fine-grained ConversionValue)? Otherwise it would be quite a step back, right?
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