Publishing an App in the App Store

After the last bug is fixed, the app is ready to ship. Now you need to get it on the App Store.


Configuring App Data in iTunes Connect

When an app is sold in the App Store, the store displays a lot of information about the app, including its name, a description, an icon, screenshots and contact information for your company. To provide that information, you log into iTunes Connect, create a record for your app, and fill in these items. The record in iTunes Connect includes a field for a bundle ID; the value you place in this field must exactly match the bundle ID for your app.

Some Apple technologies, including Game Center and In-App Purchase, require that an iTunes Connect record be created earlier in the development process. For example, with In-App Purchase, you need to create the app record so that you can add the details of the items you want to sell. This content needs to be created before the development process is complete so that you can use it to test the code you added to implement In-App Purchase.

Submitting the App for Approval

Near the end of your development time on your app, you started creating archives of your app. To recap, an archive includes a built version of your app and all of the associated debugging symbol information. When your team is ready to submit an app for approval, a team admin is going to perform two tasks on an archive you’ve created.

If your app is rejected, correct the problems that were brought up during app approval and resubmit it.

Shipping an App

Use iTunes Connect to set a date when your app will be released to the App Store. For example, you can choose a date that immediately releases the app to the App Store after it is approved, or you can set a date sometime in the future. Using a later release date allows you to arrange other marketing activities around the launch of your app.

Responding to User Issues

Your work isn’t quite done yet. You want to pay attention to how users perceive your app. Customer ratings and reviews on the App Store can have a big effect on the success of your app; if users run into problems, work quickly to determine the bug and submit a new version of your app through the approval process.

The iTunes Connect site provides data to help you determine how successful your app is, including sales and financial reports, customer reviews, and crash logs submitted to Apple by users. Crash logs are particularly important, because they represent significant problems users are seeing in your app. Your team should make investigating these reports a high priority. Here are the kinds of crash logs you might see:

Except for low memory crash logs, all crash logs contain stack traces for each thread at the time of termination. To view a crash log, you need to open it in the Xcode Organizer. As long as your development computer has the archive corresponding to the version of the app that generated the crash log, Xcode automatically resolves any addresses in the crash log with the actual classes and functions in your app; this process is known as symbolication. This process is described in more detail in the workflow guides.

To Learn More

While designing and implementing your app, and definitely before submitting it to the app approval process, you should read the App Store Review Guidelines.

If you are on an iOS team, these documents are your next steps to learn more about distributing your app:

If you are on an OS X team, these documents are your next steps to learn more about creating a team and setting up its signing certificates: