Your next step is to fully configure and write code for the app services that you enabled in Enabling App Services. You might also explore additional and alternative workflows depending on the size of your team and choice of platform.
Refer to these chapters in App Distribution Guide for additional tasks that you perform throughout the lifetime of your app.
To learn how to
For an organization, add team members, assign roles, approve their certificates, and register their devices
Create an app record and add iTunes Connect users
Perform final configuration steps before distributing your app
Distribute your app for beta testing
Submit your app to App Review
For Mac apps, sign your app using a Developer ID certificate
Before you submit your app to the store, read the appropriate human interface guidelines for your platform and, most important, read the guidelines for submitting your app to the store.
To learn about
iOS, tvOS, watchOS
The user interface guidelines
iOS Human Interface Guidelines
App Store Review Guidelines
Apple TV Human Interface Guidelines
Apple Watch Human Interface Guidelines