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A new week of Ask Apple starts November 14

Join us for another exciting week of the Ask Apple developer series, where you can connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.

Online one-on-one consultations and group Q&As will run November 14 to 18, with activities in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.

And stay tuned for details on the next round of the Ask Apple developer series taking place in December.

Learn more

Get ready with the latest beta releases

Get ready with the latest beta releases

The beta versions of iOS 16.2, iPadOS 16.2, macOS 13.1, tvOS 16.2, and watchOS 9.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.1 RC 2.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

Meet with App Store experts

Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held this November and December in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.

Learn more

SKAdNetwork 4.0 now available

SKAdNetwork 4.0 now available

The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns — all while maintaining user privacy. It supports multiple ad formats, including static images, videos, audio, and interactive ads. With SKAdNetwork 4.0, now available in iOS 16.1 and iPadOS 16.1, it provides more insight into the performance of ads for apps:

  • Hierarchical source identifiers: Identify which campaign an installation was attributed to, as well as additional attribution information.
  • Coarse conversion values: Receive less specific attribution information when the privacy thresholds for conversion values are not met, or more detailed attribution information when additional privacy thresholds are met.
  • Multiple conversions: Receive up to three postbacks to better understand how often someone who installed an app from a campaign engages with the app over time.
  • SKAdNetwork for web ads: Attribute web advertising that directs to App Store product pages.

Learn more about SKAdNetwork

App Store submissions now open for iOS 16.1 and iPadOS 16.1

App Store submissions now open for iOS 16.1 and iPadOS 16.1

iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more.

Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 14.1 and the iOS 16.1 SDK.

Learn about submitting iOS apps

Learn about submitting iPadOS apps

App Store submissions now open for watchOS 9.1

App Store submissions now open for watchOS 9.1

Integrate new and powerful communication features in your app with watchOS 9. Deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and more. And with a simplified watchOS app structure, managing your projects is easier than ever.

Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all watchOS apps submitted to the App Store must be built with Xcode 14.1 and the watchOS 9.1 SDK.

Learn about submitting watchOS apps

Mac App Store submissions now open for macOS Ventura

Mac App Store submissions now open for macOS Ventura

macOS Ventura makes the things you do most on Mac even better, with powerful new ways to get more done, share and collaborate in your favorite apps, immerse yourself in next‑level games, and take full advantage of your other devices. Machine learning enhancements make it even easier to provide intelligent experiences. SharePlay enables the sharing of synchronized experiences in your app while connecting via Messages. With Metal 3, you can create next-generation Mac games that run effortlessly from MacBook Air to Mac Studio, thanks to Apple silicon. And Continuity Camera provides access to camera input, features, and effects on iPhone.

Build your app using Xcode 14.1 Release Candidate, then test and submit it for review.

Learn about submitting macOS apps

App Store submissions now open for tvOS 16.1

App Store submissions now open for tvOS 16.1

Integrate your tvOS app with your iOS, iPadOS, or watchOS app to unlock new experiences on Apple TV. Adopt multiuser support to make it easier for people to enjoy your Apple TV app with improved system integration for user profiles, and customize your app’s interface and provide even more functionality with SwiftUI.

Learn about submitting tvOS apps

Apple Entrepreneur Camp applications now open

Apple Entrepreneur Camp supports underrepresented founders and developers with app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.

Apply now for one of three online cohorts for female, Black, or Hispanic/Latinx founders starting in January 2023. Attendees will receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on December 5, 2022.

Learn more

Explore apps from our alumni

Introducing Ask Apple

Join us for Ask Apple, a new series for developers to connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.

Ask Apple runs for the first time from October 17 to 21 and features online one-on-one consultations and group Q&As. Activities are available in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.

Learn more

Upcoming price and tax changes for apps and in-app purchases

Upcoming price and tax changes for apps and in-app purchases

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Develop for Live Activities with iOS 16.1 beta and Xcode 14.1 beta

Develop for Live Activities with iOS 16.1 beta and Xcode 14.1 beta

Discover how you can build Live Activities for your apps using the new ActivityKit framework, now available in iOS 16.1 beta and Xcode 14.1 beta. Live Activities help people keep track of your app’s content with real-time updates. Your app’s Live Activities display on the Lock Screen and in Dynamic Island — a new design that introduces an intuitive, delightful way to experience iPhone 14 Pro and iPhone 14 Pro Max.

Live Activities and ActivityKit will be included in iOS 16.1, available later this year. Once the iOS 16.1 Release Candidate is available, you’ll be able to submit apps with Live Activities to the App Store.

View ActivityKit documentation

View Human Interface Guidelines

Get ready with the latest beta releases

Get ready with the latest beta releases

The beta versions of Xcode 14.1, iOS 16.1, iPadOS 16.1, tvOS 16.1, and watchOS 9.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.1 beta.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

WeatherKit subscriptions now available

WeatherKit subscriptions now available

WeatherKit brings valuable weather information to your apps and services through a wide range of data that can help people stay up to date, safe, and prepared. It’s easy to use WeatherKit in your apps for iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 with a platform-specific Swift API, and on any other platform with a REST API. Up to 500,000 API calls per month are included with Apple Developer Program membership. And now, Account Holders can subscribe for more calls in the Apple Developer app.

Get started with WeatherKit

Xcode Cloud subscriptions now available

Xcode Cloud subscriptions now available

Xcode Cloud, the continuous integration and delivery service built into Xcode, accelerates the development and delivery of high-quality apps. Get started by configuring a workflow in Xcode and receive 25 compute hours per month at no cost until the end of 2023. And now, Account Holders can subscribe for more compute hours in the Apple Developer app.

Get started with Xcode Cloud

WWDC22 video subtitles now in more languages

You can now watch the Keynote, Platforms State of the Union, and nearly 200 sessions from this year’s Apple Worldwide Developers Conference with Japanese, Korean, and Simplified Chinese subtitles. Available on the web or the Apple Developer app for iPhone, iPad, Mac, and Apple TV.

View WWDC22 videos

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ghana.

In addition, proceeds for e-publications in Estonia have been adjusted to reflect a value-added tax decrease from 9% to 5%, if you’ve selected the appropriate tax category in App Store Connect.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

There’s still time to meet with App Store experts

Connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A are being held throughout August in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.

Learn more

View schedule

Apple Entrepreneur Camp applications open for female, Black, and Hispanic/Latinx founders

Apple Entrepreneur Camp supports underrepresented founders and developers of app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.

Apply now for one of three online cohorts for female, Black, or Hispanic/Latinx founders starting in October 2022. Attendees will receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on August 24, 2022.

Learn more

Explore apps from our alumni

Live Activities now available in beta

Live Activities now available in beta

Live Activities help people stay on top of what’s happening in your app in real time, right from the Lock Screen. You can now get started with Live Activities and the new ActivityKit framework, which are available in the beta 4 version of iOS 16.

Please note that Live Activities and ActivityKit won’t be included in the initial public release of iOS 16. Later this year, they'll be publicly available in an update and you’ll be able to submit your apps with Live Activities to the App Store.

Learn more about Live Activities and ActivityKit

Meet with App Store experts

Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held throughout August in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.

Learn more

View schedule

Upcoming transition from the XML feed to the App Store Connect API

Upcoming transition from the XML feed to the App Store Connect API

The App Store Connect REST API lets you customize and automate tasks across developer tools, giving you greater flexibility and efficiency in your workflows. Starting in November 2022, you’ll need to use this API instead of the XML feed to automate management of in-app purchases, subscriptions, metadata, and app pricing. The XML feed will continue to support existing Game Center management functionality.

Learn about the App Store Connect API

Get ready for RoomPlan

Get ready for RoomPlan

Now your apps can create 3D floor plans — including key characteristics, such as dimensions and types of furniture. Powered by ARKit, this new Swift API utilizes the camera and LiDAR Scanner on iPhone and iPad to bring surroundings into your apps.

Learn about RoomPlan

Update on apps distributed in South Korea

Apple designed the App Store to be a safe and trusted place to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people around the world a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services.

The Telecommunications Business Act in South Korea was recently amended to mandate that apps distributed by app market operators in South Korea be allowed to offer an alternative payment processing option within their apps. To comply with this law, developers can use the StoreKit External Purchase Entitlement. This entitlement allows apps distributed on the App Store solely in South Korea the ability to provide an alternative in-app payment processing option. Developers who want to continue using Apple’s in-app purchase system may do so and no further action is needed.

If you’re considering using this entitlement, it’s important to understand that some App Store features, such as Ask to Buy and Family Sharing, will not be available to your users, in part because we cannot validate payments that take place outside of the App Store’s private and secure payment system. Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through an alternative purchasing method. You will be responsible for addressing such issues.

Learn more

Sign up now for WWDC22 labs and lounges

Register for labs and Digital Lounges to connect with Apple engineers, designers, and experts online all week long.

Digital Lounges

A wide variety of exciting activities are happening daily on Slack.

  • Ask questions at engineering and design Q&As.
  • Join or follow real-time text-based conversations while watching a session video together, and stay for a short Q&A at Meet the Presenter activities.
  • Get to know other developers and teams from Apple in a casual setting during icebreakers.
  • Experiment with the latest frameworks, try out design concepts, participate in challenges, and share your creations in study halls.
  • Test your trivia expertise against the best in the business on June 9.

Labs

Receive one-on-one guidance about development basics, complex concepts, and everything in between. Learn how to implement new Apple technologies, explore UI design principles, improve your App Store product page, and much more.

Lounges and labs are open to all members of the Apple Developer Program and Apple Developer Enterprise Program, as well as 2022 Swift Student Challenge winners.

Register for labs

Register for lounges

Learn about WWDC22

Introducing WeatherKit

Introducing WeatherKit

Bring valuable weather information to your apps and services through a wide range of data that can help people stay up to date, safe, and prepared. It’s easy to use WeatherKit in your apps with a platform-specific Swift API, and on any other platform with a REST API.

Learn about WeatherKit

Apple Design Award winners announced

The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Learn about the winning apps and the talented developers behind them.

Discover the winners

Xcode Cloud now available

Xcode Cloud now available

Xcode Cloud is a continuous integration and delivery service built into Xcode and designed expressly for Apple developers. It accelerates the development and delivery of high-quality apps by bringing together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback. This service is now available for all Apple Developer Program members.

Learn about Xcode Cloud

Xcode 14 beta now available

Xcode 14 beta now available

Get the Xcode 14 beta, which includes SDKs for all Apple platforms. Leverage the simplicity and power of Swift and SwiftUI with a new multiplatform app experience, code faster with enhanced editor features, and start testing and deploying from Xcode Cloud to TestFlight and the App Store.

Download Xcode 14 beta

Find out what’s new for Apple developers

Find out what’s new for Apple developers

The latest exciting advancements in iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 help you create powerful new experiences. Your apps can deliver information in new ways, make it easier for people to share your content, offer more intelligent features, improve productivity, and so much more.

Learn about what's new

Get ready for Developer Mode

Developer Mode protects people from inadvertently installing potentially harmful software on their devices, and reduces attack vectors exposed by developer-only functionality. Make sure to enable Developer Mode on your device when testing apps on iOS 16, iPadOS 16, or watchOS 9 or later, so you can grant permission to run locally-installed apps on these platforms.

Learn more

Updated agreements and guidelines now available

The Apple Developer Program License Agreement and the App Store Review Guidelines have been updated to support new features in upcoming OS releases, better protect users, and help your apps go through the review process as smoothly as possible.

Code one, code all

WWDC22 is almost here. We’ll be kicking off with the Apple Keynote on June 6 at 10:00 a.m. PT. Watch online at apple.com or in the Apple Developer app. You can even use SharePlay to watch with friends.

Digital Lounges are now open for registration for eligible developers. Designed to connect you with the developer community and Apple experts, they’ll feature text-based Q&As, session watch parties with the presenters, community icebreakers, and more.

In addition, a variety of developer organizations will host events throughout the week of WWDC. Find even more opportunities for learning, networking, and fun.

Visit the updated WWDC22 site

Apple Design Award finalists announced

The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Discover this year’s finalists, then tune in June 6 at 5 p.m. PT to watch the event as part of WWDC22.

Discover the finalists

Account deletion requirement starts June 30

Account deletion requirement starts June 30

As a reminder, apps that support account creation must let users initiate deletion of their account within the app starting June 30, 2022, as described in App Store Review Guideline 5.1.1(v). This deadline was extended to provide additional time for implementation of this requirement.

Please keep these requirements in mind when updating your app:

  • The account deletion option should be easy to find in your app.
  • If your app offers Sign in with Apple, you’ll need to use the Sign in with Apple REST API to revoke user tokens when deleting an account.
  • It’s insufficient to only provide the ability to temporarily disable or deactivate an account. People should be able to delete the account along with their personal data.
  • Apps in highly-regulated industries may provide additional customer service flows to confirm and facilitate the account deletion process.
  • Follow applicable legal requirements for storing and retaining user account information, and for handling account deletion. This includes complying with local laws in different countries or regions. As always, check with your legal counsel.

Learn about offering account deletion

Swiftly approaching

Get ready for June 6 at 10:00 a.m. PT, when WWDC22 gathers the developer community for an exciting online experience. Mark your calendars for the keynote and Platforms State of the Union. Learn about sessions, one-on-one labs, Digital Lounges, and more.

Learn more

Update to subscription notifications

Update to subscription notifications

Auto-renewable subscriptions are a great way to let people access content, services, or premium features in your app. And Apple continues to set the bar in making it easy and transparent for subscribers to view, cancel, or manage their subscriptions. Our comprehensive approach includes providing email, push notifications, and in-app messaging to let subscribers know about upcoming changes and how to manage their subscriptions, or cancel if they prefer.

Currently, when an auto-renewable subscription price is increased, subscribers must opt in before the price increase is applied. The subscription doesn’t renew at the next billing period for subscribers who didn't opt in to the new price. This has led to some services being unintentionally interrupted for users and they must take steps to resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.

With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service. The specific conditions for this feature are that the price increase doesn’t occur more than once per year, doesn’t exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.

For all subscription price increases that are above the thresholds, exceed the annual limit, or occur within territories where the law requires it, subscribers must opt in before the price increase is applied. The subscription won’t renew at the next billing period for subscribers who didn’t opt in to the new price. They can always resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.

For details, view App Store Connect Help.

WWDC22 special event submissions open

We’re hosting a special all-day experience at Apple Park on June 6 to kick off WWDC22, and we can’t wait to connect in person. Members of the Apple Developer Program and Apple Developer Enterprise Program, and 2022 Swift Student Challenge applicants can submit their request to be included in the random selection process starting today until May 11 at 9 a.m. PT.

This celebration marks the start of an inspiring week of sessions, labs, and lounges — all online and with more activities than ever.

Learn more

Clarifying criteria & new timing extension for App Store Improvements process

Clarifying criteria & new timing extension for App Store Improvements process

User trust in quality apps is the basis for all we have done in building and running the App Store.

Back in 2016, to ensure a great user experience and at the suggestion of developers, we launched the App Store Improvements process to remove apps that no longer function as intended, don’t follow current review guidelines or are outdated. This helps us ensure apps work for the vast majority of users and support our latest innovations in security and privacy. Over the course of the past six years, we have removed almost 2.8 million apps as part of this process.

Users and developers alike have benefitted from this effort, including:

  • Discoverability. Users are able to find great apps that fit their needs more easily when outdated apps are no longer on the App Store. This in turn helps developers’ apps become more easily discoverable on the store.

  • Security and privacy. Apple hardware and software are constantly evolving, and we frequently provide developers with new tools to enhance performance, security and privacy. When developers update their apps to incorporate such technologies, they’re doing their part to help safeguard user safety and security.

  • User experience. Keeping apps up to date to conform with modern screen sizes, SDKs, APIs, and all of the other features offered on iOS, iPadOS, and macOS ensures users can have a great experience with any app they get from the App Store.

As part of the App Store Improvements process, developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.

Apple always wants to help developers get and keep quality software on the App Store. That’s why developers can appeal app removals. And developers, including those who recently received a notice, will now be given more time to update their apps if needed — up to 90 days. Apps that are removed will continue to function as normal for users who have already downloaded the app on their device.

To learn more, visit the revised App Store Improvements Support Page.

Small developer assistance submission requests due by May 20

Last year, Apple announced a $100 million fund to assist US small developers. Eligible developers have until May 20, 2022 to submit a request to an independent administrator to receive payment. The fund is open to all developers based in the United States who:

  • Sold paid apps or in-app purchases (including subscriptions) through the App Store between June 4, 2015 and April 26, 2021; and
  • Earned proceeds equal to or less than $1 million through the US storefront in each calendar year in which they had a developer account between 2015 to 2021.

Learn more at https://smallappdeveloperassistance.com/

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Cambodia, Hungary, Kazakhstan, Kyrgyzstan, Pakistan, and Uganda. The increases also consider the following tax changes:

  • Cambodia: New value-added tax of 10% for developers based outside of Cambodia
  • Kazakhstan: New value-added tax of 12%
  • Kyrgyzstan: New value-added tax of 12% for developers based outside of Kyrgyzstan
  • Uganda: New value-added tax of 18%

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in these locations.

In addition, prices on the App Store in Indonesia will not change, but proceeds for developers based outside of Indonesia will be adjusted to reflect an increase of value-added tax from 10% to 11%.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

WWDC22. Call to code.

Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges. All online and at no cost.

In addition to the online conference, Apple will host a special day for developers and students at Apple Park on June 6 to watch the keynote and State of the Union videos together, along with the online community. Space is limited and details on how to apply to attend will be provided soon.

Wherever you watch from, get ready for a fantastic WWDC.

Talented students can showcase their creativity for the opportunity to receive an award in the Swift Student Challenge.

Visit the WWDC website

Update on “reader” app distribution

Update on “reader” app distribution

Last year, Apple announced an update coming to the App Store in early 2022 that would allow developers of “reader” apps to include an in-app link to their website for account creation and management purposes. Starting today, with the update of App Store Review guideline 3.1.3(a), developers of reader apps can now request access to the External Link Account Entitlement. This entitlement lets reader apps link to a website that is owned or maintained by the developer, so that users can create or manage their account outside of the app. Reader apps are apps that provide one or more of the following digital content types — magazines, newspapers, books, audio, music, or video — as the primary functionality of the app.

Learn about the External Link Account Entitlement

Update on StoreKit External Entitlement for dating apps

Since February of this year, developers of dating apps on the App Store in the Netherlands have been able to use the StoreKit External Purchase Entitlement or the StoreKit External Purchase Link Entitlement to enable the capability to sell services through a payment system other than Apple’s in-app purchase system. Apple established these entitlements as part of our plan to comply with a recent Netherlands Authority for Consumers and Markets (ACM) order. Today we’ve introduced changes to these entitlements, which include:

  • Removal of the Separate Binary Requirement: Apple is eliminating the requirement that developers of dating apps in the Netherlands who choose to use the above entitlements must create and use a separate binary. This change means that developers may include either entitlement in their existing dating app, but still must limit its use to the app in the Netherlands storefront and on devices running iOS or iPadOS.
  • Payment Service Provider Criteria: Apple is providing updated and more-specific criteria to evaluate non-Apple payment service providers that developers of dating apps in the Netherlands may use.
  • Consumer Disclosures: Apps that use either entitlement need to include an in-app modal sheet that explains to users that they’re going to make purchases through an external payment system, and the potential impact that choice could have on the user. Apple is adjusting the language on the modal sheet and reducing the number of times the sheet must be displayed.

Developers of dating apps who want to continue using Apple’s in-app purchase system — which we believe is the safest and most secure way for users to purchase digital goods and services — may do so and no further action is needed.

As we have previously said, we disagree with the ACM’s original order and are appealing it. In the meantime, the changes we’ve made today demonstrate Apple’s ongoing commitment to fulfill its legal obligations in the Netherlands.

Learn more

App Store sessions available through March 29

There’s still time to connect with Apple experts through online sessions where you can learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reach, provide great subscription experiences, distribute custom offer codes, and promote your in-app events. Register today if you’re a member of the Apple Developer Program.

View schedule

App Store submission requirement starts April 25

App Store submission requirement starts April 25

Starting April 25, 2022, iOS, iPadOS, and watchOS apps submitted to the App Store must be built with Xcode 13, which includes the SDKs for iOS 15, iPadOS 15, and watchOS 8.

Make the most of the exciting features in iOS 15, iPadOS 15, and watchOS 8 to offer even more intuitive and valuable user experiences. Improve your app’s performance by refactoring your code to take advantage of asynchronous functions in Swift. And with the latest updates to SwiftUI, you can enhance your apps with new features, such as improved list views, better search experiences, and support for control focus areas.

iPhone and iPad apps. iOS 15 and iPadOS 15 let you take advantage of Safari web extensions, SharePlay and the Group Activities API, Focus, ShazamKit, Create ML, and more. You can also publish custom product pages and in-app events, and run product page optimization tests on the App Store on these platforms.

Learn more

Apple Watch apps. New watchOS 8 features include the Always-On Retina Display so your apps always stay visible, Bluetooth connections from complications, region-based user notifications, and more.

Learn more

Get ready for App Store sessions

Connect with Apple experts through online sessions February 15 to March 29 to learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reach, provide great subscription experiences, distribute custom offer codes, and promote your in-app events. Register today if you’re a member of the Apple Developer Program.

View schedule

Additional details available for dating apps in the Netherlands

Throughout its history, Apple’s App Store has helped drive innovation in the Netherlands. Today, the iOS app economy supports over 184,000 Dutch jobs, and we have helped Dutch developers access markets and customers in 175 regions around the world through the App Store.

A key reason for this success is that users have come to trust the App Store as the safest and most secure way to purchase digital goods and services. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions.

A recent order from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the Netherlands App Store to use alternate payment processing options. These changes will compromise the user experience, and create new threats to user privacy and data security. We have appealed the ACM’s decision. In the meantime, we are required to make the mandated changes and are providing further details today which satisfy our legal obligations in the Netherlands while helping to protect users from these increased risks.

Developers of dating apps who want to continue using Apple’s in-app purchase system, which we believe is the safest and most secure way for users to purchase digital goods and services, may do so and no further action is needed. Developers of dating apps on the Netherlands App Store who would like to offer an alternate payment method can complete a request for one of two optional entitlements. The entitlements provide the capability to sell services through a payment system other than Apple’s in-app purchase system.

Before considering using one of these entitlements, it’s important to understand that some App Store features that you may use won’t be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store’s private and secure payment system. Because Apple will not be aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.

If you’re interested in using one of these entitlements with your dating app distributed in the Netherlands, we’ve provided more information on requesting the entitlement, usage guidelines, and implementation details.

Learn more

Updated Apple Developer certificates now available

As a reminder, the intermediate certificate updates are now available for the Apple Push Notification service (APNs) and Developer ID.

Apple Worldwide Developer Relations Intermediate Certificate (G4)

APNs SSL certificates are now issued from a new intermediate certificate (Worldwide Developer Relations G4 sub CA) exclusively focused on APNs. Use this certificate to send push notifications to apps (including VoIP), complications, websites on Safari, and Apple Wallet passes.

Apple Developer ID Intermediate Certificate (G2)

The digital certificates you use to sign your software and installer packages on macOS are now issued from a new Developer ID Intermediate Certificate that expires on September 16, 2031. Newly issued Developer ID certificates associated with the new intermediate certificate can be used to sign software on Xcode 11.4.1 and later. If you’re running Xcode 13.2 or later, the updated certificate will download automatically when you sign software after January 28, 2022. If you’re using an earlier version of Xcode, download the certificate manually or create certificates compatible with previous versions of Xcode.

Your existing certificates will continue to function until expiration or revocation, whichever comes first.

Download the updated certificates

New App Store Connect API capabilities now available

New App Store Connect API capabilities now available

The App Store Connect API now offers greater flexibility to automate and customize workflows for your app. With these new capabilities, you can create and submit in-app events, custom product pages, and product page optimization tests. This release also includes support for the updated App Store submission experience, which lets you submit multiple items, submit without a new app version, and retrieve submission statuses.

Learn about the API

Deadline for in-app purchase and account deletion requirements extended

Deadline for in-app purchase and account deletion requirements extended

In order to provide more time for you to update your apps, we’ve changed the following requirement deadlines to June 30, 2022.

Online group event in-app purchases

In 2020, we chose to support apps and developers that needed to adapt services from in-person to digital as a result of the COVID-19 pandemic. Specifically, we deferred App Store Review Guideline 3.1.1, which requires apps offering paid online group services to do so via in-app purchase.

Given the recent resurgence of COVID and its continued impact on in-person services, we’ve extended the most recent deadline to June 30, 2022.

As a reminder, guideline 3.1.3(d) allows apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.

Account deletion within apps

App Store Review Guideline 5.1.1 provides people with greater control over their personal data by stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement was set to apply to all app submissions by January 31, 2022. Due to the complexity of implementing this requirement, we’ve extended the deadline to June 30, 2022 to give you more time.

Please keep these requirements in mind when updating your app:

  • The account deletion option should be easy to find in your app.
  • It’s insufficient to only provide the ability to temporarily disable or deactivate an account. People should be able to delete the account along with their personal data.
  • Apps in highly-regulated industries may need to provide additional support flows to confirm and facilitate the account deletion process.
  • Follow applicable legal requirements for storing and retaining user account information. This includes complying with local laws in different countries or regions. As always, check with your legal counsel.

Learn more about account deletion in the Human Interface Guidelines:

iOS and iPadOS apps

macOS apps

tvOS apps

Update on dating apps distributed on the App Store in the Netherlands

Apple designed the App Store to be a safe and trusted place for people to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services. Recent orders from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the App Store in the Netherlands to share additional payment processing options with users. Because we do not believe these orders are in our users’ best interests, we have appealed the ACM’s decision to a higher court. We’re concerned these changes could compromise the user experience, and create new threats to user privacy and data security. In the meantime, we are obligated to make the mandated changes which we’re launching today and we will provide further information shortly.

To comply with the ACM’s order, we’re introducing two optional new entitlements exclusively applicable to dating apps on the Netherlands App Store that provide additional payment processing options for users. Dating app developers who want to continue using Apple’s in-app purchase system may do so and no further action is needed. Before considering applying for one of these entitlements, it’s important to understand that some App Store features that you may use won’t be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store’s private and secure payment system. Because Apple will not be directly aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.

Learn more about these entitlements

About the updated App Store submission experience

About the updated App Store submission experience

Last year, we introduced an updated way to submit apps, in-app events, custom product pages, and product page optimization tests for review in App Store Connect. Starting January 25, 2022, the submission experience will be automatically updated for all App Store Connect accounts. You’ll be able to submit multiple items, submit without needing a new app version, view past submissions, and more.

If you’re ready to try it beforehand, Apple Developer Program Account Holders can enable the experience, which applies the update for all team members. No action is required if you’re already using the updated experience or you prefer to wait for the automatic update.

Learn more

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in the following regions. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

  • Bahrain: Increase of value-added tax from 5% to 10%
  • Ukraine: New value-added tax of 20%
  • Zimbabwe: New digital services tax of 5%

Prices on the App Store in the following regions will not change, but your proceeds will be adjusted to reflect the following tax changes:

  • The Bahamas: Decrease of value-added tax from 12% to 10%
  • Oman: New value-added tax of 5%
  • Tajikistan: Decrease of value-added tax from 18% to 15%

In addition, your proceeds will be adjusted accordingly to reflect tax changes for the following content types, if you’ve selected the appropriate tax category in App Store Connect and the changes impact your proceeds:

  • Austria: Value-added tax rate reversion to 10% after temporary decrease to 5% for qualifying e-books and audiobooks
  • Latvia: Value-added tax rate decrease from 21% to 5% for qualifying e-books and e-publications
  • Romania: Value-added tax rate decrease from 19% to 5% for qualifying e-books, audiobooks, and e-publications

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Analytics now available for in-app events

Analytics now available for in-app events

App Analytics in App Store Connect helps you see how people discover and engage with your apps. You can now view information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloads that were driven by your in-app events. Each metric can be viewed by territory, source type, device, and more, so you can understand how your in-app events are influencing your apps’ growth and success.

Learn about App Analytics

Learn about in-app events

Upcoming Apple Developer certificate updates

Starting January 27, 2022, intermediate certificate updates will be available for the Apple Push Notification service (APNs) and Developer ID.

Apple Worldwide Developer Relations Intermediate Certificate (G4)

APNs SSL certificates will be issued from a new intermediate certificate (Worldwide Developer Relations G4 sub CA) exclusively focused on APNs. Once the new certificate is active and available for download, you’ll be able to use it to send push notifications to apps (including VoIP), complications, websites on Safari, and Apple Wallet passes.

Apple Developer ID Intermediate Certificate (G2)

The digital certificates you use to sign your software and installer packages on macOS will be issued from a new Developer ID Intermediate Certificate that expires on September 16, 2031. Newly issued Developer ID certificates associated with the new intermediate certificate can be used to sign software on Xcode 11.4.1 and later. If you’re running Xcode 13.2 or later, the updated certificate will download automatically when you sign software after January 28, 2022. If you’re using an earlier version of Xcode, you can download the certificate manually or create certificates compatible with previous versions of Xcode.

Your existing certificates will continue to function until expiration or revocation, whichever comes first.

Learn about Developer ID Intermediate Certificate updates

Learn about Developer Relations Intermediate Certificate updates

Swift Playgrounds 4 now available

Swift Playgrounds is the best and easiest way to learn how to code. And with Swift Playgrounds 4, you have the tools to build iPhone and iPad apps right on iPad and submit them directly to App Store Connect, providing a new way for you to easily create apps and share them with the world. Code is immediately reflected in the live preview as you build apps, and you can run your apps full screen to test them out. A new open project format based on Swift packages can be opened and edited in Swift Playgrounds for iPad, as well as within Xcode on Mac, offering you even more versatility to develop apps across iPad and Mac.

Learn more

Updated agreements now available

The Apple Developer Agreement, Program License Agreement, and Schedules 1, 2, and 3 have been updated to provide clarification, and to support updated policies and upcoming features.

Upcoming price changes on the App Store in Turkey

Upcoming price changes on the App Store in Turkey

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

New features for App Store product pages now available

New features for App Store product pages now available

You can now take advantage of two exciting new features that help you build more effective App Store product pages.

Product page optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store.

Custom product pages. Create additional versions of your app's product page to highlight specific features or content, discoverable through unique URLs that you share. Custom product pages can have different screenshots, app previews, and promotional text — and are fully localizable — so you can showcase a particular sport, character, show, gameplay feature, and more.

Program members can get details and ask questions at the Tech Talks product page optimization session and custom product pages session.

Learn about product page optimization

Learn about custom product pages

Congratulations to the App Store Award winners

Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outstanding developers from around the world.

View this year’s selections

Tech Talks: final set of sessions and office hours now available

Connect with Apple experts to learn how to create best-in-class apps through office hours and live sessions with Q&As until December 17. The final set of Tech Talks activities have been released, so register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

Tech Talks: third set of sessions and office hours now available

Connect with Apple experts to learn how to create best-in-class apps. Tech Talks 2021 features office hours and live sessions with Q&As, so you can get your questions answered. We’ve updated the schedule with the third set of new content (including new office hours for App Store business and marketing), and the last set will be released in two weeks. Register today if you’re a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

Submissions now accepted through the holidays

Submissions now accepted through the holidays

This year, we’re pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.

Learn about submitting apps

Online group event in-app purchase requirement reminder

Online group event in-app purchase requirement reminder

Last year, to support apps that adapted services from in-person to digital, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1.

In November 2020 we extended the deadline to June 2021, and in April 2021 we extended it again to December 31, 2021. These extensions were granted to support businesses and provide time for you to update your apps to comply with long standing in-app payment rules.

As a reminder, new apps and updates offering these realtime one-to-few and one-to-many services must use in-app purchase by December 31, 2021, or they won’t be approved per guideline 3.1.1. Apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) can continue using purchase methods other than in-app purchase.

Learn about implementing in-app purchase

Test your Mac apps with TestFlight

Test your Mac apps with TestFlight

You can now invite people to try out beta versions of your Mac apps and provide valuable feedback before release. Invite up to 10,000 external testers using their email address or by sharing a public link, create multiple groups of internal testers and configure build access for each one, and more.

Learn about TestFlight

New Tech Talks sessions and office hours now available

Tech Talks 2021 features live online sessions and office hours through December 17, so you can connect with Apple experts to learn how to create best-in-class apps. We’ve updated the schedule with new content, and will post more every two weeks.

Based on your overwhelming response, we’re increasing capacity for all sessions and repeating our most-attended sessions. Register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

SharePlay now available

SharePlay now available

SharePlay is now available in iOS 15.1, iPadOS 15.1, and tvOS 15.1, giving people the ability to share synchronized experiences right inside their FaceTime calls. You can submit your apps that support SharePlay today.

It’s also enabled in macOS 12.1 beta, so you can now build SharePlay experiences across Apple platforms using the GroupActivities entitlement, without the need for the SharePlay Development Profile.

Learn about SharePlay

App Privacy Report now available in beta

An iPhone shows the App Privacy Report screen.

iOS 15 and iPadOS 15 introduced the Record App Activity feature, allowing people to save a summary of sensor, data, and internet access from apps on their device. This activity can be exported in JSON format by tapping Save App Activity. For an overview of recorded app activity, watch the WWDC21 session “Apple's privacy pillars in focus”.

In iOS 15.2 beta and iPadOS 15.2 beta, this activity will be presented in a new UI called App Privacy Report. This is a great opportunity to review your app's sensor, data, and internet usage. To view your app's activity in the report, install the beta releases, then go to Settings > Privacy > App Privacy Report > Turn On App Privacy Report. Activity will show once you use your app.

Learn about inspecting app activity data

Learn about indicating the source of network activity

Apple Entrepreneur Camp applications open for Black, Hispanic/Latinx, or female founders

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.

Apply now for one of three newly announced online cohorts for Black, Hispanic/Latinx, or female founders starting late January 2022. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on November 28, 2021.

Learn more

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The following updates to the App Store Review Guidelines support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

  • Added 2.3.13. “In-app events are timely events that happen within your app. To feature your event on the App Store, it must fall within an event type provided in App Store Connect. All event metadata must be accurate and pertain to the event itself, rather than the app more generally. Events must happen at the times and dates you select in App Store Connect, including across multiple storefronts. You may monetize your event so long as you follow the rules set forth in Section 3 on Business. And your event deep link must direct users to the proper destination within your app. Read In-App Events for detailed guidance on acceptable event metadata and event deep links.”
  • Deleted from 3.1.3. “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing methods after that individual signs up for an account within the app).”
  • Added 5.1.1 (x). “Apps may request basic contact information (such as name and email address) so long as the request is optional for the user, features and services are not conditional on providing the information, and it complies with all other provisions of these guidelines, including limitations on collecting information from kids.”

For full details, read the App Store Review Guidelines.

Bring your in-app events to the App Store

Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021.

Learn about in-app events

Announcing Tech Talks 2021. Registration is open.

Three rows of colorful icons representing technology topics placed over speech bubbles

Join us for over 100 live online sessions and connect with Apple experts at office hours to help you create your best apps yet. Tech Talks kicks off on October 25 and runs through December 17. Registration is now open to current members of the Apple Developer Program and Apple Developer Enterprise Program.

Learn more

Unlock the power of the new MacBook Pro

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip your apps can take advantage of groundbreaking performance and amazing battery life. And along with a powerful Neural Engine for supercharged machine learning and upgraded media engines with ProRes support, the new MacBook Pro allows your apps to do things they never could before. Get your apps ready for the new supercharged MacBook Pro today.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle thats ready to distribute or submit to the Mac App Store.

Optimize for the new MacBook Pro display. The new MacBook Pro introduces a Liquid Retina XDR display that expands the active area of the display up around the new 1080p FaceTime HD camera. If your app delivers a full-screen experience and uses the default system menus, macOS Monterey automatically accounts for the area around the camera. If your app provides a custom full-screen experience or draws content over the menu bar, you may need to make a few adjustments to provide the best experience on this incredible new display. Learn about running your app in compatibility mode.

Download Xcode 13.1 RC

Mac App Store submissions now open for macOS Monterey

Mac App Store submissions now open for macOS Monterey

macOS Monterey offers powerful features and technologies that help you deliver elevated user experiences. Take advantage of SwiftUI, new and improved APIs for apps built with Mac Catalyst, an unparalleled suite of advanced GPU debugging tools and new features in Metal, the power of Shortcuts on Mac, the new StoreKit In-App Purchase API, and ShazamKit.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle that’s ready to submit to the Mac App Store. Update your product pages and submit your apps for review.

Please note that if you’re updating to macOS Monterey, you’ll also need to update to Xcode 13 (compatible with macOS Big Sur 11.3 or later).

Learn about submitting Mac apps

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in:

  • Thailand: New value-added tax of 7% that applies to developers based outside of Thailand
  • The Bahamas: New value-added tax of 12%
  • Turkey

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

New metrics now available in App Analytics

New metrics now available in App Analytics

App Analytics in App Store Connect helps you see how people discover and engage with your app. Now you can view powerful new transaction metrics, including redownloads, total downloads, proceeds, pre-orders, and updates. Each metric can be displayed by territory, source type, device, and more, helping you understand what drives your app's growth and success.

In addition, as of September 20, 2021, all sales metrics include data from Apple School Manager and Apple Business Manager, and from devices running iOS 7, macOS 10.14, tvOS 8, and earlier.

Learn about App Analytics

Account deletion within apps required starting January 31

Account deletion within apps required starting January 31

The updates to App Store Review Guideline 5.1.1 last June provided users with greater control over their personal data, stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement applies to all app submissions starting January 31, 2022. We encourage you to review any laws that may require you to maintain certain types of data, and to make sure your app clearly explains what data your app collects, how it collects that data, all uses of that data, your data retention/deletion policies, and more as described in the guideline. Examples of this type of data include electronic health records, and sales and warranty records. Please also confirm that the app privacy information on your product page is accurate.

View the guideline

New “Report a Problem” link on product pages

New “Report a Problem” link on product pages

The App Store provides a safe and trusted place to discover apps that meet high standards for privacy, security, and content. Since its introduction, the App Store has supported a way for users to report problems with their apps and purchases, and to request refunds. Now App Store product pages on iOS 15, iPadOS 15, and macOS Monterey display a “Report a Problem“ link, so users can more easily report concerns with content they’ve purchased or downloaded. This feature is currently available for users in Australia, Canada, New Zealand, and the United States, and will expand to other regions over time. In addition, users worldwide can now choose from “Report a scam or fraud” and “Report offensive, abusive, or illegal content” options at reportaproblem.apple.com, and report issues with their apps, including free apps that do not offer in-app purchases. Apple’s App Review, Discovery Fraud and Live Moderation, and Financial Fraud teams investigate reported problems for signs of fraud, manipulation, abuse and other violations of the App Store Review Guidelines, and will reach out to developers to resolve issues.

Problematic apps diminish the App Store experience for users and developers, and we’re constantly expanding techniques to identify even more types of problematic content for removal. If we suspect that a developer has engaged in purposeful manipulation, fraud or abuse, we will notify them and take action. Consequences may include removal of apps and may impact their Apple Developer Program membership, as described in App Store Review Guideline 5.6.

We are deeply committed to protecting users from problematic apps so that the App Store continues to provide an incredible opportunity for all developers.

Upcoming changes to recurring transactions via credit cards and debit cards in India

Upcoming changes to recurring transactions via credit cards and debit cards in India

Starting in October 2021, regulatory requirements in India will apply to the processing of recurring transactions. The Reserve Bank of India has issued a directive that will affect purchases in India initiated via credit cards and debit cards for auto-renewable subscriptions. This directive requires banks, financial institutions, and gateways to obtain user approval by conducting transaction notifications, e-mandates, and Additional Factors of Authentication (AFA) before the transaction can be completed. As a result, some transactions that don’t meet these requirements will be declined by banks or card issuers. For more information and updates, see the Reserve Bank of India website.

If you offer auto-renewable subscriptions in your app, you can do the following to help prevent or resolve declined transactions on the App Store:

Promote paying with Apple ID. Users who pay with their Apple ID balance will not be impacted by these requirements at this time. Users can add funds to their Apple ID using most credit and debit cards, Net Banking, RuPay, and UPI.

Provide a billing grace period. Enable Billing Grace Period in App Store Connect so subscribers with declined transactions or other payment issues have time to update their payment information while retaining access to your app’s paid content. There won’t be any interruption to the subscription’s days of paid service or to your revenue if payment is successful within the grace period.

When an issue occurs, you can provide in-app messaging that lets the user know about it and mention available payment methods, such as Apple ID balance, so they can fix the issue and retain access.

Learn about enabling Billing Grace Period for auto-renewable subscriptions.

Get ready for the new iPad mini display

Get ready for the new iPad mini display

The new iPad mini introduces a new screen resolution and aspect ratio with an edge-to-edge 8.3-inch Liquid Retina display, enabling even more immersive app and game experiences. If you’re following best practices with Auto Layout and size classes, your app’s interface will dynamically adapt to the new dimensions. However, if you’ve added UIRequiresFullScreen=YES to your app’s Info.plist in order to keep your app full screen during multitasking, you’ll need to recompile with Xcode 13 and the SDK for iPadOS 15 to take advantage of the full screen size. Test and submit your updated app in App Store Connect today.

Download Xcode 13

New in-app purchase capabilities now available

New in-app purchase capabilities now available

StoreKit 2. StoreKit 2 introduces powerful new Swift-based APIs that make supporting in-app purchases and subscriptions easier than ever. You can now easily determine product entitlements and eligibility for offers, quickly get a user’s history of in-app purchases, find out the latest status of a subscription with one simple check, provide a way to request refunds and manage subscriptions from within your app, and more. StoreKit 2 also uses Swift concurrency and JSON Web Signature to simplify how you retrieve product information and handle transactions. Available on iOS 15, iPadOS 15, tvOS 15, and watchOS 8.

App Store Server API. Support users and resolve in-app purchase issues more quickly with new App Store Server API now available in production.

  • In-App Purchase History. Get a user’s history of in-app purchases.
  • Subscription Status. Determine whether a subscription is active, expired, in billing retry, or in billing grace period.

App Store server notifications. Coming soon. Get real-time updates on your in-app purchases, so you can create customized experiences for your users. You can now take advantage of new notification types that cover more user events, including subscription expirations, offer redemptions, refunds, and more. You can also enter an optional URL in App Store Connect to receive server notifications in the App Store sandbox environment, separate from the URL that you use for production.

Learn about StoreKit 2

Learn about App Store server APIs

Learn about App Store server notifications

Verifiable health records updates

Verified health records in the Health app on iPhone. Vaccination card in the Wallet app on iPhone.

With iOS 15, users can download and store verifiable health records, including COVID-19 vaccinations and test results, in the Health app. Verifiable health records in the Health app are based on the SMART Health Cards specification. Users can choose to share verifiable health records stored in the Health app with approved third-party apps requesting this information, like airlines, event venues, and other businesses that facilitate in-person interactions. And in an upcoming software update, they can also choose to add verifiable COVID-19 vaccination records as a vaccination card in Apple Wallet to present to businesses, venues, and more.

Organizations that issue SMART Health Cards will soon be able to use a new button to let users know that they can securely download and store their vaccination information in the Health app and quickly add and present it from Wallet. Artwork and usage guidelines will be available soon.

Learn about verifiable health records

Xcode 13 required on macOS Monterey

Xcode 13 required on macOS Monterey

As you plan to update to macOS Monterey after the public release this fall, you’ll also need to update to Xcode 13 (which includes Xcode Cloud and the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS). Xcode 13 is compatible with macOS Big Sur 11.3 or later.

Learn about Xcode 13

TLS 1.0 and 1.1 deprecation update

TLS 1.0 and 1.1 deprecation update

Transport Layer Security (TLS) is a critical security protocol used to protect web traffic. It provides confidentiality and integrity of data in transit between clients and servers exchanging information. As part of ongoing efforts to modernize platforms, and to improve security and reliability, TLS 1.0 and 1.1 have been deprecated by the Internet Engineering Task Force (IETF) as of March 25, 2021. These versions have been deprecated on Apple platforms as of iOS 15, iPadOS 15, macOS 12, watchOS 8, and tvOS 15, and support will be removed in future releases.

If your app has enabled App Transport Security (ATS) on all connections, no changes are required. If your app continues to use legacy TLS 1.0 or 1.1, please make plans to transition to TLS 1.2 or later. We recommend supporting TLS 1.3, as it’s faster and more secure. Make sure your web servers support the later versions and remove the following deprecated Security.framework symbols from your app:

New App Store marketing tools now available

Image of an iPhone screen showing a sample marketing image created by the App Store marketing tool.

You can now easily create custom marketing assets — such as banners and images — to promote your apps on social media and more. Simply select your app, choose a template, customize your design, and add preset messages in multiple languages. Your assets will be available instantly in all the right sizes, making sharing easier than ever. You can also continue to use these App Store marketing tools to create short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge.

View marketing tools

App Store submissions now open for iOS 15 & iPadOS 15

App Store submissions now open for iOS 15 & iPadOS 15

iOS 15 and iPadOS 15, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Improve your app’s performance by refactoring your code to take advantage of asynchronous functions in Swift. Use SwiftUI to enhance your apps with new features, such as improved list views, better search experiences, and support for control focus areas. Take advantage of new notification APIs, offer Safari Web Extensions, and much more.

Build your apps using Xcode 13 Release Candidate, test them on devices running iOS 15 and iPadOS 15 Release Candidates, and submit them for review. Starting April 2022, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 13 and the iOS 15 SDK.

Learn more

App Store submissions now open for watchOS 8

App Store submissions now open for watchOS 8

Deliver even more powerful and personal apps for Apple Watch with the new capabilities of watchOS 8. With the Always-On Retina Display, your apps are always available at a quick glance. Gather HealthKit data and connect to Bluetooth peripherals in the background, delivering up-to-date information to your complications. AssistiveTouch makes your apps more accessible than ever. And the powerful new SwiftUI Canvas API lets you take advantage of the GPU in Apple Watch for rich programmatic drawing.

Build your apps using Xcode 13 Release Candidate, test them on devices running watchOS 8 Release Candidate and submit them for review. Starting April 2022, all watchOS apps submitted to the App Store must be built with Xcode 13 and the watchOS 8 SDK.

Learn more

App Store submissions now open for tvOS 15

App Store submissions now open for tvOS 15

With the tvOS 15 SDK, you can let people sign in to your app and authorize purchases using Face ID or Touch ID on their iPhone or iPad. A redesigned playback UI provides users with convenient access to relevant controls and information while always focusing on the content. MusicKit makes it easy to integrate Apple Music into your tvOS apps using Swift. And the App Attest API helps validate the integrity of your app before your server provides access to sensitive data.

Build your apps using Xcode 13 Release Candidate, test them on Apple TV running tvOS 15 Release Candidate, and submit them for review.

Learn more

Introducing the News Partner Program

An illustration of iPhone 12 Pro and journalists.

Enrollment is now open for the News Partner Program, designed for subscription news publications that provide their content to Apple News in Apple News Format. Publishers that work with Apple News may qualify for a commission rate of 15% on qualifying in-app purchase subscriptions from day one. The program is available to Apple Developer Program members globally.

Learn more

Additional banking information required in App Store Connect

Additional banking information required in App Store Connect

Due to changes in local regulations, the bank account holder’s address is now required if you have bank account information in App Store Connect. Account Holders, Admins, and Finance roles can now provide a valid address in the Agreements, Tax, and Banking section. Please provide this information by October 22, 2021, in order to avoid a potential interruption of your payments.

Learn more

SharePlay release schedule update

SharePlay release schedule update

SharePlay has been disabled for use in the developer beta 6 versions of iOS 15, iPadOS 15, and tvOS 15, and will be disabled in the upcoming beta 6 release of macOS Monterey. SharePlay will also be disabled for use in their initial releases this fall. SharePlay will be enabled for use again in future developer beta releases and will launch to the public in software updates later this fall.

We’re thrilled with the high level of enthusiasm we’ve seen from the developer community for SharePlay, and we can’t wait to bring it to users so that they can experience your apps with their friends and family in a whole new way.

We appreciate how many teams have been hard at work building SharePlay experiences and to ensure there is no interruption in your development, we have provided a SharePlay Development Profile which will enable successful creation and reception of GroupSessions via the Group Activities API.

If your team plans to submit an update to your app for the initial release of these platforms, please remove the GroupActivities entitlement. We will provide guidance when SharePlay is re-enabled in a future developer beta, at which point we encourage you to include the GroupActivities entitlement in your code.

Download the SharePlay Development Profile

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will decrease in:

  • South Africa
  • United Kingdom
  • All territories that use the Euro currency

Prices will increase in Georgia and Tajikistan. The increases also consider the following tax changes, and Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.

  • Georgia: New value-added tax of 18%
  • Tajikistan: New value-added tax of 18% that applies to developers based outside of Tajikistan

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

In addition, your proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Get ready for a new Game Center authentication certificate

Get ready for a new Game Center authentication certificate

Starting August 4, 2021, a new certificate for server-based Game Center verification will be available via the publicKeyUrl. The previous certificate will no longer be available after this date. As a reminder, make sure your app always retrieves and uses the current publicKeyUrl value so it automatically uses the new certificate. If your app caches the certificate or hardcodes the certificate URL, it will require an update.

Please note, this root certificate issuer has been updated from Symantec Corporation to DigiCert, Inc. Make sure to check that the new root certificate issuer is on your list of trusted CAs. You can download the trusted root CA (DigiCert trusted G4) here.

Learn more

Apple Entrepreneur Camp applications open for Black founders and developers

Image of a previous group of Black founders and developers.

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for Black founders and developers, which runs online from October 26 to November 4, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on August 17, 2021.

Learn more about Entrepreneur Camp

Learn about some of our inspiring alumni

Tax Category Setting Now Available in App Store Connect

Tax Category Setting Now Available in App Store Connect

The App Store makes it easy for you to manage transactions in 175 territories, and Apple administers tax on behalf of developers in 64 of those territories. Now App Store Connect provides the ability to assign tax categories to your apps and in-app purchases. These categories are based on your app's content (for example, videos, books, or news publications) and determine which tax regulations apply in each territory, allowing Apple to administer tax for you at specific rates.

To assign categories, visit the Pricing and Availability section for your app in App Store Connect. If a category applies to your app, select it at the app level to apply it to the app and its associated in-app purchases. You can also manage each in-app purchase individually. Your selections will be applied to future transactions. If you choose not to make any changes, your apps and in-app purchases will be assigned the App Store software category at the same tax rate used today. Adjust these settings at any time as the characterization of your apps or in-app purchases evolve or as tax legislation changes.

Learn more about setting tax categories

Updated on June 17, 2022

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

Updated agreements now available

The Program License Agreement, Schedules 1, 2, and 3, and Apple Developer Agreement have been updated to provide clarification, and to support updated policies and upcoming features.

Xcode 13 is now available

Xcode 13 is now available

Xcode 13 adds powerful new team development features, perfect for working with Xcode Cloud as well as with GitHub, Bitbucket, and GitLab collaboration features. Initiate, review, comment, and merge pull requests directly within Xcode. See your teammates’ comments right inside your code. And quickly compare any two versions of your code files.

Learn more

Introducing Xcode Cloud

Introducing Xcode Cloud

Xcode Cloud is a continuous integration and delivery service built into Xcode and designed expressly for Apple developers. It accelerates the development and delivery of high-quality apps by bringing together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback. Sign up for the beta today.

Learn more about Xcode Cloud

Machine learning updates now available

Machine learning updates now available

The power of Create ML is now available as a Swift framework on iOS and iPadOS, in addition to macOS. Programmatically experiment and automate model creation in Swift scripts or playgrounds. Build dynamic app features that leverage Create ML APIs to train models directly from user input or on-device behavior, providing personalized and adaptive experiences while preserving user privacy. You can also take advantage of new templates and training capabilities, APls for Vision and Natural languages, and more.

Learn more about machine learning

Augmented reality updates now available

Augmented reality updates now available

ARKit 5 introduces new features and improvements that make the AR experiences in your apps better than ever. You can now place Location Anchors in even more cities, pin virtual content within your App Clips or ARKit apps to a printed or digital App Clip Code, take advantage of Face Tracking in the Ultra Wide camera on iPad Pro (5th generation), and more.

Learn more about augmented reality

Introducing SharePlay

Introducing SharePlay

SharePlay gives people the ability to share experiences right inside FaceTime in an entirely new way. Use the Group Activities API to bring movies, TV, music, and more from your app into a space where people are already connecting with each other.

Learn more about SharePlay

Introducing ShazamKit

Introducing ShazamKit

Enrich your app experience with audio recognition. Now you can match music to the millions of songs in Shazam's vast catalog or make any prerecorded audio recognizable by building your own custom catalog using audio from video, podcasts, and more.

Learn more about ShazamKit

What’s new for apps on the App Store

What’s new for apps on the App Store

Take advantage of the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

  • Showcase your in-app events right on the App Store.
  • Create additional versions of your product page to showcase different features or content, each with a unique URL.
  • Try different app icons, screenshots, and app previews on your default App Store product page and compare their performance to understand what users like most.
  • Beta test your Mac apps using TestFlight.
  • Take advantage of powerful, modern Swift-based APIs for in-app purchases with StoreKit 2. And provide more seamless support for in-app purchases with new APIs that let users request refunds and manage their subscriptions within your app.
  • Help players discover and play your game with Game Center widgets, and build social experiences with the new Friends API.

And much more.

Find out what’s new

Get ready for WWDC21

Digital Lounge sign-ups are now open. Join Apple engineers and designers from Developer Tools, SwiftUI, Accessibility, and Machine Learning and participate in text-based discussions, ask questions about the latest technologies, get help with coding challenges, meet presenters, and more. Space is limited and available for members of the Apple Developer Program and Apple Developer Enterprise Program, as well as Swift Student Challenge winners.

In addition to WWDC, a variety of other exciting developer events will take place throughout the week. Find even more opportunities for learning, networking, and fun.

Learn more about Digital Lounges

View developer community events

2021 Apple Design Award finalists announced

A silver-colored metallic cube sits on a black background. It’s engraved on the left side with the Apple logo and on the right side with the words “Apple Design Award For Outstanding Design and Innovation”.

The Apple Design Awards honor excellence in innovation, ingenuity, and technical achievement in app and game design. We’re thrilled to announce this year’s finalists — an impressive collection of apps and games produced by some of the most talented developers in the world. Finalists were chosen across six categories and winners will be announced on June 10.

View the finalists

New Apple Developer Forums features now available

New Apple Developer Forums features now available

The Apple Developer Forums offer a trusted space to find answers, ask questions, and share thoughts on a variety of code-level topics with fellow developers and Apple engineers. New features now make it even easier to keep track of activity, search for content, post replies, and more.

  • Post comments on questions or answers to provide context or ask for clarification.
  • Search for content across multiple tags.
  • Add and manage favorite tags.
  • Upload images to your question or answer to provide supporting visual details.
  • See tag descriptions when choosing tags for your question so you can quickly select the most appropriate ones.
  • Subscribe to RSS feeds for tags you’re interested in.
  • See your authored and watched content, favorite tags, and trending tags on the newly designed home page.

Learn more about the forums

Visit the forums

And away we code.

Join us on June 7 at 10 a.m. PDT as WWDC21 takes off with an all‑online experience and millions of the world’s most talented developers. Mark your calendar for the Keynote and State of the Union. Learn about sessions, one-on-one labs, activities, and much more.

Find out more about WWDC21

Updates to age rating settings in App Store Connect

Updates to age rating settings in App Store Connect

To help you describe your app’s content more precisely, the age rating settings in App Store Connect have been refined. The Gambling and Contests setting is now split into two settings, allowing you to indicate these content types separately. They’re also indicated separately on the App Store.

If your answer to the Gambling and Contests setting was Yes, the update automatically reflects that your app includes instances of Gambling. Contests will be marked as Frequent/Intense. If your answer was No, the update automatically reflects that your app does not include instances of Gambling or Contests.

In addition, you can access age rating settings directly from the App Information section in App Store Connect. Apps that offer Universal Purchase display the same age rating on the App Store across all platforms. You can make changes to your age rating settings when submitting a new version of your app and your app’s availability in certain regions will be updated based on local laws.

Learn more about age rating settings

App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020

App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020

Apple helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users.

Threats have been present since the first day the App Store launched on iPhone, and they’ve increased in both scale and sophistication in the years since. Apple has likewise scaled its efforts to meet those threats, taking relentless steps forward to combat these risks to users and developers alike.

Search suggestions now on the App Store

Search suggestions now on the App Store

The App Store provides a safe and trusted place for users around the world to discover and download your apps. And now with search suggestions, it provides another great discovery method. When users search on the App Store, they see suggested search terms related to what they’re looking for. Tapping a suggestion adjusts their search, so they’ll easily find even more apps that might fit their needs. App Store search is one of the main ways that users discover apps, and developers are already seeing more downloads from those who use these suggestions.

Search suggestions are currently available in Australia, Canada, the United Kingdom, and the United States. Additional regions will be made available over time.

Learn best practices for App Store search optimization

What’s new in advertising attribution technologies

What’s new in advertising attribution technologies

Private Click Measurement is now available in iOS 14.5 and iPadOS 14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Starting with the beta release of iOS 14.6 and iPadOS 14.6, advertising networks that use SKAdNetwork 3.0 are eligible to receive attribution postbacks if their advertisement does not win the attribution. This allows up to five advertising networks to see when an advertisement they ran was a runner-up to an app installation.

Learn more about SKAdNetwork

Online group event in-app purchase requirement update

Online group event in-app purchase requirement update

Last year, to support apps that adapted services from in-person to digital due to the COVID-19 pandemic, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1. As the world continues to recover from the pandemic, we’d like to support the communities that are still providing digital services in place of in-person group events by extending the deadline further to December 31, 2021.

As a reminder, guideline 3.1.3(d) allows apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.

Upcoming AppTrackingTransparency requirements

Upcoming AppTrackingTransparency requirements

With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them.

When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page’s App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting April 26, 2021.

As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement.

Learn more about user privacy and data use

App Store submission update

App Store submission update

Make sure your apps make the most of iOS 14, iPadOS 14, and watchOS 7. Build your apps with the Xcode 12.5 Release Candidate, update your product pages, and submit them for review.

iPhone and iPad apps. Starting April 26, 2021, all iPhone and iPad apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK or later. The iOS SDK provides access to exciting new features like App Clips, Home screen widgets, ARKit, RealityKit, and much more.

Learn more

Apple Watch apps. Starting April 26, 2021, all watchOS apps submitted to the App Store must be built with Xcode 12 and the watchOS 7 SDK or later. The watchOS 7 SDK lets you create multiple complications for each complication family using new ClockKit APIs, SwiftUI Complications, and Xcode Previews — so users can enjoy your app right on their watch face.

Learn more

Program enrollment available in more regions in the Apple Developer app

Program enrollment available in more regions in the Apple Developer app

It’s now simpler than ever for developers around the world to enroll in the Apple Developer Program. As of today, the Apple Developer app also supports enrollment in Canada, France, India, Italy, Netherlands, Russia, and Spain.

Developers can start and finish their membership purchase with local payment methods on iPhone or iPad. And since membership is provided as an auto-renewable subscription, keeping it active is easy.

View on the App Store

Get ready for AppTrackingTransparency

Get ready for AppTrackingTransparency

Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming public release, all apps must use the AppTrackingTransparency framework to request the user's permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them.

When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page's App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting with the public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5.

As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement.

Learn more about user privacy and data use

Announcing WWDC21

The Apple Worldwide Developers Conference is coming to a screen near you, June 7 to 11. Join the worldwide developer community for an all-online program with exciting announcements, sessions, and labs at no cost. You’ll get a first look at the latest Apple platforms, tools, and technologies — so you can create your most innovative apps and games yet. Stay tuned for additional details.

Now through April 18, we invite students who love to code to submit their Swift playground to this year’s Swift Student Challenge. Winners will receive exclusive WWDC21 outerwear and a customized pin set.

Learn about the Challenge

Updates to App Store server notifications

Updates to App Store server notifications

If you support Family Sharing, you can now receive new App Store server notifications for real-time updates on family member statuses.

  • REVOKE lets you know when to revoke a family member’s access to an auto-renewable subscription or non-consumable in-app purchase. The App Store sends this notification to your server when a purchaser disables Family Sharing for an in-app purchase, the purchaser or family member leaves the family group, or the purchaser asks for and receives a refund.

  • DID_FAIL_TO_RENEW and DID_RECOVER are now sent for each family member when a shared subscription fails to renew due to a billing issue and when it is successfully recovered.

As a reminder, the following deprecated App Store server notification and top-level objects are no longer supported in production as of today. Update your code now to continue providing a seamless user experience.

  • RENEWAL
  • latest_receipt
  • latest_receipt_info
  • latest_expired_receipt
  • latest_expired_receipt_info

Learn about App Store server notifications

Learn about supporting Family Sharing

Reminder: APNs provider API requirement starts March 31

Reminder: APNs provider API requirement starts March 31

The HTTP/2-based Apple Push Notification service (APNs) provider API lets you take advantage of great features, such as authentication with a JSON Web Token, improved error messaging, and per-notification feedback. If you still send push notifications with the legacy binary protocol, make sure to upgrade to the APNs provider API as soon as possible. APNs will no longer support the legacy binary protocol after March 31, 2021.

Learn about the APNs provider API

Additional guidance available for App Store privacy labels

Additional guidance available for App Store privacy labels

Additional details have been published on completing your App Store privacy labels, including more information about data types, such as email or text messages, and gameplay content. You’ll also find more information about data collected in web views and data that may be entered by users within documents or other file types.

Learn more

IMDF now recognized as Global Community Standard

IMDF now recognized as Global Community Standard

Indoor Mapping Data Format (IMDF) lets you present your users with fully-customized indoor maps of venues around the world, such as stadiums, airports, and campuses — all under the security and privacy controls of the property owner. Developed by Apple, IMDF makes it easy for organizations to enable Apple’s indoor positioning service on iPhone and iPad inside facilities without installing additional infrastructure, like beacons. It offers a mobile-friendly, compact, human-readable, and highly extensible data model for any indoor space, providing a basis for orientation, navigation, and discovery. And now, the Open Geospatial Consortium (OGC) membership has added IMDF 1.0.0 to the OGC Standards Baseline as a Community Standard.

Learn more about IMDF

Learn about displaying indoor maps

App Analytics now includes App Clip data

App Analytics now includes App Clip data

You can now view important details about your App Clips, such as the number of installations, sessions, and crashes. You can also see how users found your App Clips — for example, through an App Clip Code, Maps, or an external referral. App Clip data is available only from users who have agreed to share their diagnostics and usage information with app developers.

Learn more

Apple Entrepreneur Camp applications open for female founders and developers

Apple Entrepreneur Camp applications open for female founders and developers

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for female founders and developers, which runs online from July 20 to 29, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on March 26, 2021.

Learn more about Entrepreneur Camp

Learn about some of our inspiring alumni

Submitting health pass apps

Submitting health pass apps

With the recent release of COVID-19 vaccines, we’ve seen an increase in apps that generate health passes used to enter buildings and access in-person services based on testing and vaccination records. To ensure these apps responsibly handle sensitive data and provide reliable functionality, they must be submitted by developers working with entities recognized by public health authorities, such as test kit manufacturers, laboratories, or healthcare providers. As with other apps related to COVID-19, we also accept apps submitted directly by government, medical, and other credentialed institutions.

Learn more about submitting COVID-19 related apps

New features available on the Apple Developer Forums

New features available on the Apple Developer Forums

The Apple Developer Forums are a great place to connect with fellow developers and Apple engineers as you give and receive help on development topics. And now, it’s easier to find and keep track of content you’re interested in. Take advantage of enhanced search and a new feature that monitors threads for you and sends you an email each time there’s a reply.

Learn more about the forums

Visit the forums

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, your proceeds will be adjusted in the following regions and will be calculated based on the tax-exclusive price.

Cameroon: New value-added tax of 19.25%

Zimbabwe: New value-added tax of 14.5%

Prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in these regions.

Germany: Value-added tax rate reversion to 19% after temporary decrease to 16%. Prices on the App Store will not change.

Republic of Korea: Prices of alternative tiers for apps and in-app purchases (excluding auto-renewable subscriptions) will be adjusted to allow for additional locally relevant pricing conventions.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Apple Push Notification service server certificate update

Apple Push Notification service server certificate update

On March 29, 2021, token and certificate-based HTTP/2 connections to the Apple Push Notification service must incorporate the new root certificate (AAACertificateServices 5/12/2020) which replaces the old GeoTrust Global CA root certificate. To ensure a seamless transition and to avoid push notification delivery failures, verify that both the old and new root certificates for the HTTP/2 interface are included in the Trust Store of each of your notification servers before March 29.

Note that Apple Push Notification service SSL provider certificates issued to you by Apple do not need be to updated at this time.

Learn more about connecting to APNs

New and updated Apple design resources now available

New and updated Apple design resources now available

Designing apps for Apple platforms just got easier. Now you can quickly lay out your app for macOS Big Sur or tvOS 14 using new design templates, components, guides, and more. All major macOS and tvOS components, such as buttons, segmented controls, alerts, menus, and other controls, are included. In addition, the updated iOS 14 and iPadOS 14 design resources for Sketch have been rebuilt to support color variables, and include numerous minor improvements and bug fixes.

View resources

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

Take advantage of new advertising attribution technologies

Take advantage of new advertising attribution technologies

SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy.

Private Click Measurement. iOS 14.5 and iPadOS 14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Get started by building and testing your apps with the beta versions of Xcode 12.5, iOS 14.5, and iPadOS 14.5.

Learn more about SKAdNetwork

Learn more about Private Click Measurement

Download the latest betas

AppTrackingTransparency requirement update

AppTrackingTransparency requirement update

Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14. We encourage you to verify your app’s implementation of AppTrackingTransparency as soon as possible. Without the user’s permission, you will not be allowed to track them and the device’s advertising identifier value will be all zeros.

In an upcoming release of iOS and iPadOS, we will enhance SKAdNetwork and add Private Click Measurement support for apps, allowing advertising networks to better attribute advertisements that display within apps on these platforms. Private Click Measurement enables the measurement of ad campaigns that direct users to websites while preserving user privacy. Additional details are coming soon.

Learn more about user privacy and data use

Prepare for Strong Customer Authentication transactions in the European Economic Area

Prepare for Strong Customer Authentication transactions in the European Economic Area

Online purchase flows for users in the European Economic Area may be impacted by the European Union’s upcoming Strong Customer Authentication requirements. The App Store and Apple Pay will support Strong Customer Authentication. We recommend that you verify your app’s implementation of StoreKit and Apple Pay to make sure purchases are handled correctly.

Learn more

App privacy labels now live on the App Store

App privacy labels now live on the App Store

The App Store now helps users better understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them. As a reminder, your app’s privacy information is required to submit new apps and app updates to the App Store, and some data is optional to disclose if it meets specific criteria, such as certain data from health research apps and regulated financial services. You may update your answers at any time without resubmitting your app or going through App Review.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

App Clip Codes now available

App Clip Codes now available

Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. While you can offer users several ways to discover your App Clip, the best way is with an App Clip Code. Visually beautiful and distinct, each App Clip Code encodes a URL and can incorporate an NFC tag. Users can hold their iPhone near the code or scan it with the camera to open your App Clip and quickly complete a task, before downloading your app.

Codes can now be created in App Store Connect or with the new command line App Clip Code Generator, which provides the flexibility to build your own batch generation process.

Learn about App Clip Codes

App Store Connect holiday schedule

App Store Connect holiday schedule

As a reminder, new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance so you’ll be ready for the busiest season on the App Store. Other App Store Connect and developer account features will remain available.

Reminder: App privacy questions requirement starts December 8

Picture of App Store

The App Store will soon help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven’t already, enter your app’s privacy information in App Store Connect.

This information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

Family Sharing for in-app purchases now available

Family Sharing for in-app purchases now available

You can now enable Family Sharing for auto-renewable subscriptions and non-consumable in-app purchases, allowing users to share their purchases with up to five family members. Family Sharing provides a streamlined, convenient user experience and can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. Sales and Trends reports will be updated soon to help you understand the performance of family subscriptions.

Learn how to enable Family Sharing

Enroll in the new App Store Small Business Program

Enroll in the new App Store Small Business Program

Enrollment is now open for the new App Store Small Business Program, designed to accelerate innovation and help propel your small business forward. Featuring a reduced commission rate of 15% on paid apps and in-app purchases, this program helps you invest more resources into your business so you can continue building great apps. The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a short enrollment form.

Learn more about the program

Congratulations to the Best of 2020 winners

Best of 2020 winners icon

Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of quality and impact. These award-winning apps and games, created by innovative developers, helped us connect, stay well, and find joy in 2020.

See this year’s selections

Mac instances for EC2 now available from Amazon Web Services

Mac instances for EC2 now available from Amazon Web Services

Developing for Apple platforms is now accessible with a new service that combines the performance and reliability of our world-class hardware with the scalability of Amazon Web Services (AWS). Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud, now includes EC2 Mac instances. For the first time, you can easily set up and deploy macOS workloads natively within AWS, and take advantage of its flexibility and scalability to add more compute capacity. EC2 Mac instances in the cloud make it easy to create more builds, run more tests, and further automate your development processes by seamlessly provisioning and accessing macOS compute environments with just a few clicks.

Learn more