November 14, 2023
Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year we’re proud to recognize nearly 40 outstanding finalists. Winners will be announced in the coming weeks.
November 8, 2023
Apple is proud to support and uplift the next generation of student developers, creators, and entrepreneurs. The Swift Student Challenge has given thousands of students the opportunity to showcase their creativity and coding capabilities through app playgrounds, and build real-world skills that they can take into their careers and beyond. From connecting their peers to mental health resources to identifying ways to support sustainability efforts on campus, Swift Student Challenge participants use their creativity to develop apps that solve problems they’re passionate about.
We’re releasing new coding resources, working with community partners, and announcing the Challenge earlier than in previous years so students can dive deep into Swift and the development process — and educators can get a head start in supporting them.
Applications will open in February 2024 for three weeks.
New for 2024, out of 350 overall winners, we’ll recognize 50 Distinguished Winners for their outstanding submissions and invite them to join us at Apple in Cupertino for three incredible days next summer.
November 7, 2023
Ready to level up your app or game? Join us around the world for a new set of developer labs, consultations, sessions, and workshops, hosted in person and online throughout November and December.
You can explore:
Discover activities in multiple time zones and languages.
October 31, 2023
The App Store’s commerce and payments system was built to enable you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. Apple administers tax on behalf of developers in over 70 countries and regions and provides you with the ability to assign tax categories to your apps and in‑app purchases.
Periodically, we make updates to rates, categories, and agreements to accommodate new regulations and rate changes in certain regions. As of today, the following updates have been made in App Store Connect.
Your proceeds from the sale of eligible apps and in‑app purchases (including auto‑renewable subscriptions) have been increased to reflect the following reduced value-added tax (VAT) rates. Prices on the App Store haven’t changed.
If any of these categories or attributes are relevant to your apps or in-app purchases, you can review and update your selections in the Pricing and Availability section of My Apps.
Learn about setting tax categories
October 26, 2023
The beta versions of iOS 17.2, iPadOS 17.2, macOS 14.2, tvOS 17.2, and watchOS 10.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.1 beta.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other comments. We value your feedback, as it helps us address issues, refine features, and update documentation.
October 24, 2023
TestFlight provides an easy way to get feedback on beta versions of your apps, so you can publish on the App Store with confidence. Now, improved controls in App Store Connect let you better evaluate tester engagement and manage participation to help you get the most out of beta testing. Sort testers by status and engagement metrics (like sessions, crashes, and feedback), and remove inactive testers who haven’t engaged. You can also filter by device and OS, and even select relevant testers to add to a new group.
October 19, 2023
The Push Notifications Console now includes metrics for notifications sent in production through the Apple Push Notification service (APNs). With the console’s intuitive interface, you’ll get an aggregated view of delivery statuses and insights into various statistics for notifications, including a detailed breakdown based on push type and priority.
Introduced at WWDC23, the Push Notifications Console makes it easy to send test notifications to Apple devices through APNs.
October 17, 2023
We’re thrilled with the excitement and enthusiasm from developers around the world at the Apple Vision Pro developer labs, and we’re pleased to announce new labs in New York City and Sydney. Join us to test directly on the device and connect with Apple experts for help with taking your visionOS, iPadOS, and iOS apps even further on this exciting new platform. Labs also take place in Cupertino, London, Munich, Shanghai, Singapore, and Tokyo.
Learn about other ways to work with Apple to prepare for visionOS.
September 27, 2023
The beta versions of iOS 17.1, iPadOS 17.1, macOS 14.1, tvOS 17.1, and watchOS 10.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
September 26, 2023
Join us around the world for a variety of sessions, consultations, labs, and more — tailored for you.
Apple developer activities are for everyone, no matter where you are on your development journey. Activities take place all year long, both online and in person around the world. Whether you’re looking to enhance your existing app or game, refine your design, or launch a new project, there’s something for you.
September 13, 2023
Offering your app or game for pre-order is a great way to build awareness and excitement for your upcoming releases on the App Store. And now you can offer pre-orders on a regional basis. People can pre-order your app in a set of regions that you choose, even while it’s available for download in other regions at the same time. With this new flexibility, you can expand your app to new regions by offering it for pre-order and set different release dates for each region.
September 12, 2023
iOS 17, iPadOS 17, macOS Sonoma, tvOS 17, and watchOS 10 will soon be available to customers worldwide. Build your apps and games using the Xcode 15 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new capabilities, as well as major enhancements across languages, frameworks, tools, and services, you can deliver even more unique experiences on Apple platforms.
September 7, 2023
Apple Entrepreneur Camp supports underrepresented founders and developers, and encourages the pipeline and longevity of these entrepreneurs in technology. Building on the success of our alumni from cohorts for female*, Black, and Hispanic/Latinx founders, starting this fall, we’re expanding our reach to welcome professionals from Indigenous backgrounds who are looking to enhance and grow their existing app-driven businesses. Attendees benefit from one-on-one code-level guidance, receive insight, inspiration, and unprecedented access to Apple engineers and experts, and become part of the extended global network of Apple Entrepreneur Camp alumni.
Applications are now open for founders and developers from these groups who have either an existing app on the App Store, a functional beta build in TestFlight, or the equivalent. Attendees will join us online starting in October 2023. We welcome eligible entrepreneurs with app-driven organizations to apply and we encourage you to share these details with those who may be interested.
Apply by September 24, 2023.
* Apple believes that gender expression is a fundamental right. We welcome all women to apply to this program.
September 5, 2023
A brand‑new App Store will launch with Apple Vision Pro, featuring apps and games built for visionOS, as well as hundreds of thousands of iPad and iPhone apps that run great on visionOS too. Users can access their favorite iPad and iPhone apps side by side with new visionOS apps on the infinite canvas of Apple Vision Pro, enabling them to be more connected, productive, and entertained than ever before. And since most iPad and iPhone apps run on visionOS as is, your app experiences can easily extend to Apple Vision Pro from day one — with no additional work required.
August 28, 2023
The Apple Developer Program License Agreement has been revised to support upcoming features and updated policies, and to provide clarification. The revisions include:
Definitions, Section 3.3.39: Specified requirements for use of the Journaling Suggestions API.
Schedule 1 Exhibit D Section 3 and Schedules 2 and 3 Exhibit E Section 3: Added language about the Digital Services Act (DSA) redress options available to developers based in the European Union.
Schedule 1 Section 6.3 and Schedules 2 and 3 Section 7.3: Added clarifying language that the content moderation process is subject to human and systematic review and action pursuant to notices of illegal and harmful content.
August 9, 2023
As announced in April, your customers will soon be able to resolve payment issues without leaving your app, making it easier for them to stay subscribed to your content, services, and premium features.
Starting August 14, 2023, if an auto-renewable subscription doesn’t renew because of a billing issue, a system-provided sheet will appear in your app with a prompt that lets customers update the payment method for their Apple ID. You can test this sheet in Sandbox, as well as delay or suppress it using messages and display in StoreKit. This feature is available in iOS 16.4 and iPadOS 16.4 or later, and no action is required to adopt it.
July 27, 2023
Apple is committed to protecting user privacy on our platforms. We know that there are a small set of APIs that can be misused to collect data about users’ devices through fingerprinting, which is prohibited by our Developer Program License Agreement. To prevent the misuse of these APIs, we announced at WWDC23 that developers will need to declare the reasons for using these APIs in their app’s privacy manifest. This will help ensure that apps only use these APIs for their intended purpose. As part of this process, you’ll need to select one or more approved reasons that accurately reflect how your app uses the API, and your app can only use the API for the reasons you’ve selected.
Starting in fall 2023, when you upload a new app or app update to App Store Connect that uses an API (including from third-party SDKs) that requires a reason, you’ll receive a notice if you haven’t provided an approved reason in your app’s privacy manifest. And starting in spring 2024, in order to upload your new app or app update to App Store Connect, you’ll be required to include an approved reason in the app’s privacy manifest which accurately reflects how your app uses the API.
If you have a use case for an API with required reasons that isn’t already covered by an approved reason and the use case directly benefits the people using your app, let us know.
July 25, 2023
Join us for online sessions August 1 through 24 to learn about the latest App Store features and get your questions answered. Live presentations with Q&A are being held in multiple time zones and languages.
July 24, 2023
We can help you make sure your visionOS, iPadOS, and iOS apps behave as expected on Vision Pro. Align your app with the newly published compatibility checklist, then request to have your app evaluated directly on Vision Pro.
Experience your visionOS, iPadOS, and iOS apps running on Vision Pro. With support from Apple, you’ll be able to test and optimize your apps for the infinite spatial canvas. Labs are available in Cupertino, London, Munich, Shanghai, Singapore, and Tokyo.
Have a great idea for a visionOS app that requires building and testing on Vision Pro? Apply for a Vision Pro developer kit. With continuous, direct access to Vision Pro, you’ll be able to quickly build, test, and refine your app so it delivers amazing spatial experiences on visionOS.
July 10, 2023
The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. When tax regulations or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. These updates are done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.
On July 25, pricing for apps and in‑app purchases (excluding auto‑renewable subscriptions) will be updated for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. These updates also consider the following tax changes:
The Pricing and Availability section of My Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, in‑app purchases, and auto‑renewable subscriptions at any time.
Your proceeds for sales of apps and in-app purchases (including auto‑renewable subscriptions) will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Egypt and Tanzania.
Selecting a base country or region
July 10, 2023
The App Store was created to be a safe and trusted place for users to get apps, and a great business opportunity for developers. Apple platforms and the apps you build have become important to many families, as children use our products and services to explore the digital world and communicate with family and friends. We hold apps for kids and those with user-generated content and interactions to the highest standards. To continue delivering safe experiences for families together, we wanted to remind you about the tools, resources, and requirements that are in place to help keep users safe in your app.
June 26, 2023
Now it’s even easier to design your apps quickly and accurately with new and updated design resources for creating apps on Apple platforms.
June 21, 2023
You can now start creating cutting-edge spatial computing apps for the infinite canvas of Apple Vision Pro. Download Xcode 15 beta 2, which includes the visionOS SDK and Reality Composer Pro (a new tool that makes it easy to preview and prepare 3D content for visionOS). Add a visionOS target to your existing project or build an entirely new app, then iterate on your app in Xcode Previews. You can interact with your app in the all-new visionOS simulator, explore various room layouts and lighting conditions, and create tests and visualizations. New documentation and sample code are also available to help you through the development process.
June 9, 2023
Thank you to everyone who joined us for an amazing week. We hope you found value, connection, and fun. You can continue to:
We’d love to know what you thought of this year’s conference. If you’d like to tell us about your experience, please complete the WWDC23 survey.
June 6, 2023
Online labs and activities are a great way to connect with Apple engineers, designers, and experts all week long.
Get personalized guidance about development basics, complex concepts, and everything in between. Learn how to implement new Apple technologies, explore UI design principles, improve your App Store presence, and much more.
There are plenty of exciting activities happening daily on Slack.
Labs and activities are open to all members of the Apple Developer Program and Apple Developer Enterprise Program, as well as 2023 Swift Student Challenge applicants.
June 5, 2023
The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Learn about the 2023 winning apps and the talented developers behind them.
June 5, 2023
Discover the latest advancements on all Apple platforms. With an incredible new opportunity in spatial computing in visionOS, new features in iOS, iPadOS, macOS, tvOS, and watchOS, and major enhancements across languages, frameworks, tools and services, you can create even more unique experiences for users worldwide.
June 5, 2023
Apple Vision Pro is a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Apple Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Apple Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Apple Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.
Discover the resources you can use to bring your spatial computing creations to life with a new, yet familiar, way to build apps that reimagine what it means to be connected, productive, and entertained.
June 5, 2023
The App Store Review Guidelines, the Apple Developer Program License Agreement, and the Apple Developer Agreement have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms as needed.
June 5, 2023
At Apple, we believe privacy is a fundamental human right. That is why we’ve built a number of features to help users understand developers’ privacy and data collection and sharing practices, and put users in the driver’s seat when it comes to their data. App Tracking Transparency (ATT) empowers users to choose whether an app has permission to track their activity across other companies’ apps and websites for the purposes of advertising or sharing with data brokers. With Privacy Nutrition Labels and App Privacy Report, users can see what data an app collects and how it’s used.
Many apps leverage third-party software development kits (SDKs), which can offer great functionality but may have implications on how the apps handle user data. To make it even easier for developers to create great apps while informing users and respecting their choices about how their data is used, we’re introducing two new features.
First, to help developers understand how third-party SDKs use data, we’re introducing new privacy manifests — files that outline the privacy practices of the third-party code in an app, in a single standard format. When developers prepare to distribute their app, Xcode will combine the privacy manifests across all the third-party SDKs that a developer is using into a single, easy-to-use report. With one comprehensive report that summarizes all the third-party SDKs found in an app, it will be even easier for developers to create more accurate Privacy Nutrition Labels.
Additionally, to offer additional privacy protection for users, apps referencing APIs that could potentially be used for fingerprinting — a practice that is prohibited on the App Store — will now be required to select an allowed reason for usage of the API and declare that usage in the privacy manifest. As part of this process, apps must accurately describe their usage of these APIs, and may only use the APIs for the reasons described in their privacy manifest.
Second, we want to help developers improve the integrity of their software supply chain. When using third-party SDKs, it can be hard for developers to know the code that they downloaded was written by the developer that they expect. To address that, we’re introducing signatures for SDKs so that when a developer adopts a new version of a third-party SDK in their app, Xcode will validate that it was signed by the same developer. Developers and users alike will benefit from this feature.
We’ll publish additional information later this year, including:
June 5, 2023
The Xcode 15 beta supports the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS. This version of Xcode helps you code and design your apps faster with enhanced code completion, interactive previews, and live animations. Use Git staging to craft your next commit without leaving your code. Explore and diagnose your test results with redesigned test reports with video recording. And start deploying seamlessly to TestFlight and the App Store from Xcode Cloud.
June 5, 2023
Check out the session schedule to plan your week! Sessions will be posted daily and will include links to resources and forums tags. And you can now request one-on-one lab appointments to get your questions answered, whether you’re just starting out or need to solve an advanced issue.
May 30, 2023
The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale in 44 currencies across 175 storefronts. Apple administers tax on behalf of developers in over 70 countries and regions and provides you with the ability to assign tax categories to your apps and in‑app purchases. Periodically, we update your proceeds in certain regions based on changes in tax regulations.
On May 31, your proceeds from the sale of apps and in‑app purchases (including auto‑renewable subscriptions) will be adjusted to reflect the tax changes listed below. Prices will not change.
Due to changes to tax regulations in Brazil, Apple now withholds taxes for all App Store sales in Brazil. We’ll administer the collection and remittance of taxes to the appropriate tax authority on a monthly basis. You can view the amount of tax deducted from your proceeds starting in June 2023 with your May earnings. Developers based in Brazil aren’t impacted by this change.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated in App Store Connect. As always, you can change the prices of your apps and in‑app purchases (including auto‑renewable subscriptions) at any time. And now you can change them for any storefront with 900 price points to choose from.
May 30, 2023
WWDC23 is almost here. We’ll be kicking off with the Apple Keynote on June 5 at 10:00 a.m. PT. Watch online at apple.com or in the Apple Developer app. You can even use SharePlay to watch with friends.
Activities are now open for sign-up for eligible developers. Designed to connect you with the developer community and Apple experts, they’ll feature Q&As, Meet the Presenters, and community icebreakers in online group chats.
May 26, 2023
As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate that’s used to verify the sale of apps and associated in‑app purchases is being updated to use the SHA‑256 cryptographic algorithm. This update will be completed in multiple phases and new apps and app updates may be impacted, depending on how they verify receipts.
If your app verifies App Store transactions using the AppTransaction and Transaction APIs, or the verifyReceipt web service endpoint, no action is required.
If your app validates App Store receipts on device, make sure your app will support the SHA-256 version of this certificate. New apps and app updates that don’t support the SHA-256 version of this certificate will no longer be accepted by the App Store starting August 14, 2023.
For more details, view TN3138: Handling App Store receipt signing certificate change.
May 26, 2023
As announced last year at WWDC, if you notarize your Mac software with the Apple notary service using the altool command-line utility or Xcode 13 or earlier, you’ll need to transition to the notarytool command-line utility or upgrade to Xcode 14 or later. Starting November 1, 2023, the Apple notary service will no longer accept uploads from altool or Xcode 13 or earlier. Existing notarized software will continue to function properly.
The Apple notary service is an automated system that scans Mac software for malicious content, checks for code-signing issues, and returns the results quickly. Notarizing your software assures users that Apple has checked it for malicious software and none was detected.
May 23, 2023
The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Discover this year’s finalists, then check back June 5 at 6:30 p.m. PT to learn about the winners.
May 23, 2023
Get ready for an action-packed online experience at WWDC23. Join the developer community for a week of sessions, labs, and activities, starting June 5 at 10:00 a.m. PT.
May 19, 2023
The beta versions of iOS 16.6, iPadOS 16.6, macOS 13.5, tvOS 16.6, and watchOS 9.6 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.3.1.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
April 19, 2023
Soon it will be easier than ever for your customers to resolve payment issues, so they can stay subscribed to your content, services, and premium features. Starting this summer, if an auto-renewable subscription doesn’t renew due to a billing issue, a system-provided sheet appears in your app with a prompt that lets customers update their payment method for their Apple ID. No action is required to adopt this feature. Starting today, you can get familiar with the sheet in Sandbox. You can also test delaying or suppressing it using messages and display in StoreKit. This feature will require a minimum of iOS 16.4 or iPadOS 16.4.
All of this adds to existing powerful App Store features that help you retain subscribers. For example, if a subscription is in the billing retry state, Apple uses machine learning to optimize payment retries for the best possible recovery rate. And when you enable Billing Grace Period, customers can continue accessing their subscriptions while Apple attempts to collect payment.
April 19, 2023
The App Store’s world-class commerce and payments system provides a convenient and effective way to set equalized prices across international markets, adapt to foreign exchange rate or tax changes, and manage prices per storefront. Last month, we introduced major pricing upgrades, including enhanced global pricing, across all purchase types. Now more customer friendly, the new price points follow the most common conventions in each country or region, and are globally equalized to your selected base country or region using publicly available exchange rate information from financial data providers.
As a reminder, on May 9, 2023, pricing for existing apps and one-time in-app purchases will be updated across App Store storefronts using your current price in the United States as the basis — unless you’ve made relevant updates after March 8, 2023. You can update your base country or region at anytime using App Store Connect or the App Store Connect API. If you choose to do so, prices in your selected base country or region won’t be adjusted when prices are globally equalized on the App Store to account for foreign currency changes or new taxes. You can also choose to manually adjust prices on multiple storefronts of your choice instead of using the equalized price.
Learn how to select a base country or region
March 29, 2023
We’re excited to continue our long-standing support of students around the world who love to code. Show us your passion for coding by submitting an incredible app playground on the topic of your choice using Swift Playgrounds or Xcode. Winners will receive an award, recognition, and more.
March 29, 2023
Mark your calendars June 5 through 9 for an exhilarating week of technology and community. Be among the first to learn the latest about Apple platforms, technologies, and tools. You’ll also have the opportunity to engage with Apple experts and other developers. All online and at no cost.
In addition, Apple will host a special all‑day event for developers and students on June 5 at Apple Park. Watch the keynote and State of the Union videos together, meet some of the teams at Apple, celebrate great apps at the Apple Design Awards ceremony, and enjoy activities into the evening.
Talented students can showcase their creativity for the opportunity to receive an award in the Swift Student Challenge.
March 28, 2023
The beta versions of iOS 16.5, iPadOS 16.5, macOS 13.4, tvOS 16.5, and watchOS 9.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.3.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
March 28, 2023
Starting April 25, 2023, iOS, iPadOS, and watchOS apps submitted to the App Store must be built with Xcode 14.1 or later. The latest version of Xcode 14, which includes the latest SDKs for iOS 16, iPadOS 16, and watchOS 9, is available for free on the Mac App Store.
When building your app, we highly recommend taking advantage of the latest advances in iOS 16, iPadOS 16 and watchOS 9.
iOS 16 enhances iPhone with all-new personalization features, deeper intelligence, and more seamless ways to communicate and share. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and the Dynamic Island on iPhone 14 Pro. Use App Intents to help users quickly accomplish tasks related to your app by voice or tap. And get the most out of the latest enhancements in MapKit, ARKit, Core ML, and more.
iPadOS 16 introduces new productivity features that let you deliver compelling collaboration experiences and build more capable, intuitive apps and powerful pro workflows on iPad. You can bring desktop-class features, such as an editor-style navigation bar, enhanced text editing menu, and external display support, to your iPad app. Metal 3 introduces powerful features that help your games and pro apps tap into the full potential of Apple silicon on the latest generations of iPad Pro and iPad Air.
watchOS 9 provides new and powerful communication features for watchOS apps. You can deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and more. And with a simplified watchOS app structure, managing your projects is simpler than ever.
March 9, 2023
In December, we announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, including additional price points and new tools to manage pricing by storefront. Starting today, these upgrades and new prices are now available for all app and in‑app purchase types, including paid apps and one‑time in‑app purchases.
More flexible price points. Choose from 900 price points — nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).
Enhanced global pricing. Use globally equalized prices that follow the most common pricing conventions in each country or region, so you can provide pricing that’s more relevant to customers.
Worldwide options for base price. Specify a country or region you’re familiar with as the basis for globally equalized prices across the other 174 storefronts and 43 currencies for paid apps and one‑time in‑app purchases. Prices you set for this base storefront won’t be adjusted by Apple to account for taxes or foreign currency changes, and you’ll be able to set prices for each storefront if you prefer.
Regional options for availability. Define the availability of in‑app purchases (including subscriptions) by storefront, so you can deliver content and services customized for each market.
The App Store’s global equalization tools provide a simple and convenient way to manage pricing across international markets. On May 9, 2023, pricing for existing apps and one‑time in‑app purchases will be updated across all 175 App Store storefronts to take advantage of new enhanced global pricing. The updated prices will be globally equalized to your selected base country or region using publicly available exchange rate information from financial data providers. These price points will also follow the most common conventions in each country or region so that prices are more relevant to customers.
You can now update your current pricing to take advantage of the enhanced global pricing using App Store Connect or the App Store Connect API. If you haven’t made price updates for your existing apps and one‑time in‑app purchases by May 9, Apple will update them for you using your current price in the United States as the basis. If you’d like a different price to be used as the basis, update the base country or region for your apps or in‑app purchases to your preferred storefront. You can also choose to manually manage prices on storefronts of your choice instead of using the equalized price.
Learn how to select a base storefront
March 1, 2023
App Analytics in App Store Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App Store. With metrics related to acquisition, usage, and monetization strategy, App Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on to retention. Starting today, you can put your app’s performance into context using peer group benchmarks, which compare your app’s performance to that of similar apps on the App Store. Now you’ll have even more insights to help you identify growth opportunities.
Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights — all while keeping the performance of individual apps private.
Review your new benchmark data, then leverage other tools in App Store Connect to improve conversion rates, proceeds, crash rates, and user retention. You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in‑app events to encourage engagement, and so much more.
Learn how to view benchmark data
February 21, 2023
Join us for online sessions February 28 to April 13 to learn about the latest App Store features and get your questions answered. Find out how to measure user acquisition with App Analytics and grow your subscription business using App Store features. Explore how product page optimization lets you test different elements of your product page to find out which resonate with people most and how custom product pages let you create additional product page versions to highlight specific features or content. Learn how to boost discovery and engagement with Game Center and how to configure in‑app events. Apple Developer Program members can register for sessions today.
February 16, 2023
The beta versions of iOS 16.4, iPadOS 16.4, macOS 13.3, tvOS 16.4, and watchOS 9.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.3.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
January 27, 2023
The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale with 44 currencies across 175 storefronts. Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.
On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes:
Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.
Apple will estimate and remove taxes based on the tax category information you have provided before calculating commission. Exhibit B of the Paid Applications Agreement will be updated to reflect this change.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
And as previously announced, in spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide you 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalized prices.
December 20, 2022
Thank you to everyone who joined us during three great weeks of Ask Apple in October, November, and December. Q&As remain available in Slack for Ask Apple participants to review as needed.
If you haven’t already told us about your experience in Q&As, we’d love to get your feedback in our short survey. It only takes a few minutes to complete and your responses will be anonymous.
We’re excited to connect with you again soon.
December 20, 2022
Starting January 18, 2023, the App Store receipt signing certificate will use a new WWDR intermediate certificate. The existing intermediate certificate expires on February 7, 2023. In most cases, this certificate change won’t require changes to apps. However, we recommend reviewing how you verify the sale of your apps and in-app purchases from the App Store to make sure your apps aren’t impacted.
If you verify App Store transactions using the AppTransaction and Transaction APIs, or the verifyReceipt web service endpoint, no action is required.
If you validate App Store receipts on device using the App Store receipt signing certificate, make sure you haven’t hardcoded the intermediate certificate and verify that the chain of trust for the container’s signature matches the Apple Inc. Root Certificate.
Additional details on App Store receipt validation:
December 14, 2022
The beta versions of iOS 16.3, iPadOS 16.3, macOS 13.2, tvOS 16.3, and watchOS 9.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.2.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
December 7, 2022
Join us for another exciting week of Ask Apple, where you can connect directly with Apple experts to get your latest technical and design questions answered — or just hang out and learn from the conversation. Ask about using the latest frameworks, improving your app’s UI design, developing with beta OS software and tools, and so much more.
Online one-on-one consultations and group Q&As will run December 12 to 16, with activities in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.
December 6, 2022
Apple today announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.
November 30, 2022
The busiest season on the App Store is almost here! Make sure your apps and product pages are up to date and ready in advance of the upcoming holidays. We’re pleased to remain open throughout the season again this year and look forward to accepting your submissions. On average, 90% of submissions are reviewed in less than 24 hours. However, reviews may take a bit longer to complete from December 23 to 27.
November 28, 2022
Every year, the App Store editorial team celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outstanding developers from around the world.
November 28, 2022
Connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A are being held through December 8 in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.
November 8, 2022
Join us for another exciting week of the Ask Apple developer series, where you can connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.
Online one-on-one consultations and group Q&As will run November 14 to 18, with activities in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.
And stay tuned for details on the next round of the Ask Apple developer series taking place in December.
October 25, 2022
The beta versions of iOS 16.2, iPadOS 16.2, macOS 13.1, tvOS 16.2, and watchOS 9.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.1 RC 2.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
October 25, 2022
Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.
October 24, 2022
Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held this November and December in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.
October 24, 2022
The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns — all while maintaining user privacy. It supports multiple ad formats, including static images, videos, audio, and interactive ads. With SKAdNetwork 4.0, now available in iOS 16.1 and iPadOS 16.1, it provides more insight into the performance of ads for apps:
October 24, 2022
The App Store Review Guidelines have been updated to support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.
October 18, 2022
iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 14.1 and the iOS 16.1 SDK.
October 18, 2022
Integrate new and powerful communication features in your app with watchOS 9. Deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and more. And with a simplified watchOS app structure, managing your projects is easier than ever.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all watchOS apps submitted to the App Store must be built with Xcode 14.1 and the watchOS 9.1 SDK.
October 18, 2022
macOS Ventura makes the things you do most on Mac even better, with powerful new ways to get more done, share and collaborate in your favorite apps, immerse yourself in next‑level games, and take full advantage of your other devices. Machine learning enhancements make it even easier to provide intelligent experiences. SharePlay enables the sharing of synchronized experiences in your app while connecting via Messages. With Metal 3, you can create next-generation Mac games that run effortlessly from MacBook Air to Mac Studio, thanks to Apple silicon. And Continuity Camera provides access to camera input, features, and effects on iPhone.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review.
October 18, 2022
Integrate your tvOS app with your iOS, iPadOS, or watchOS app to unlock new experiences on Apple TV. Adopt multiuser support to make it easier for people to enjoy your Apple TV app with improved system integration for user profiles, and customize your app’s interface and provide even more functionality with SwiftUI.
October 13, 2022
Apple Entrepreneur Camp supports underrepresented founders and developers with app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.
Apply now for one of three online cohorts for female, Black, or Hispanic/Latinx founders starting in January 2023. Attendees will receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on December 5, 2022.
October 11, 2022
Join us for Ask Apple, a new series for developers to connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.
Ask Apple runs for the first time from October 17 to 21 and features online one-on-one consultations and group Q&As. Activities are available in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.
September 19, 2022
Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts. As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
September 14, 2022
Discover how you can build Live Activities for your apps using the new ActivityKit framework, now available in iOS 16.1 beta and Xcode 14.1 beta. Live Activities help people keep track of your app’s content with real-time updates. Your app’s Live Activities display on the Lock Screen and in Dynamic Island — a new design that introduces an intuitive, delightful way to experience iPhone 14 Pro and iPhone 14 Pro Max.
Live Activities and ActivityKit will be included in iOS 16.1, available later this year. Once the iOS 16.1 Release Candidate is available, you’ll be able to submit apps with Live Activities to the App Store.
September 14, 2022
The beta versions of Xcode 14.1, iOS 16.1, iPadOS 16.1, tvOS 16.1, and watchOS 9.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.1 beta.
To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.
September 12, 2022
WeatherKit brings valuable weather information to your apps and services through a wide range of data that can help people stay up to date, safe, and prepared. It’s easy to use WeatherKit in your apps for iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 with a platform-specific Swift API, and on any other platform with a REST API. Up to 500,000 API calls per month are included with Apple Developer Program membership. And now, Account Holders can subscribe for more calls in the Apple Developer app.
August 30, 2022
Xcode Cloud, the continuous integration and delivery service built into Xcode, accelerates the development and delivery of high-quality apps. Get started by configuring a workflow in Xcode and receive 25 compute hours per month at no cost until the end of 2023. And now, Account Holders can subscribe for more compute hours in the Apple Developer app.
August 26, 2022
You can now watch the Keynote, Platforms State of the Union, and nearly 200 sessions from this year’s Apple Worldwide Developers Conference with Japanese, Korean, and Simplified Chinese subtitles. Available on the web or the Apple Developer app for iPhone, iPad, Mac, and Apple TV.
August 19, 2022
Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Türkiye. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ghana.
In addition, proceeds for e-publications in Estonia have been adjusted to reflect a value-added tax decrease from 9% to 5%, if you’ve selected the appropriate tax category in App Store Connect.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
August 9, 2022
Connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A are being held throughout August in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.
August 1, 2022
Apple Entrepreneur Camp supports underrepresented founders and developers of app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.
Apply now for one of three online cohorts for female, Black, or Hispanic/Latinx founders starting in October 2022. Attendees will receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on August 24, 2022.
July 27, 2022
Live Activities help people stay on top of what’s happening in your app in real time, right from the Lock Screen. You can now get started with Live Activities and the new ActivityKit framework, which are available in the beta 4 version of iOS 16.
Please note that Live Activities and ActivityKit won’t be included in the initial public release of iOS 16. Later this year, they'll be publicly available in an update and you’ll be able to submit your apps with Live Activities to the App Store.
July 26, 2022
Get ready to connect with experts online to learn how to make the most of App Store features. Discover how to attract new customers, test marketing strategies, add subscriptions, and so much more. Live presentations with Q&A will be held throughout August in multiple time zones and languages. Register today if you’re a member of the Apple Developer Program.
July 19, 2022
The App Store Connect REST API lets you customize and automate tasks across developer tools, giving you greater flexibility and efficiency in your workflows. Starting in November 2022, you’ll need to use this API instead of the XML feed to automate management of in-app purchases, subscriptions, metadata, and app pricing. The XML feed will continue to support existing Game Center management functionality.
June 30, 2022
Now your apps can create 3D floor plans — including key characteristics, such as dimensions and types of furniture. Powered by ARKit, this new Swift API utilizes the camera and LiDAR Scanner on iPhone and iPad to bring surroundings into your apps.
June 30, 2022
Apple designed the App Store to be a safe and trusted place to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people around the world a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services.
The Telecommunications Business Act in South Korea was recently amended to mandate that apps distributed by app market operators in South Korea be allowed to offer an alternative payment processing option within their apps. To comply with this law, developers can use the StoreKit External Purchase Entitlement. This entitlement allows apps distributed on the App Store solely in South Korea the ability to provide an alternative in-app payment processing option. Developers who want to continue using Apple’s in-app purchase system may do so and no further action is needed.
If you’re considering using this entitlement, it’s important to understand that some App Store features, such as Ask to Buy and Family Sharing, will not be available to your users, in part because we cannot validate payments that take place outside of the App Store’s private and secure payment system. Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through an alternative purchasing method. You will be responsible for addressing such issues.
June 10, 2022
Thank you to everyone who joined us for an amazing week. We hope you found value, connection, and fun. You can continue to:
We’d love to know what you thought of this year’s conference. If you’d like to tell us about your experience, please complete the WWDC22 survey.
June 10, 2022
Following productive conversations with the Netherlands Authority for Consumers and Markets (ACM), today we’re introducing additional adjustments to Apple’s plan to comply with the regulator’s order pertaining to dating apps on the App Store in the Netherlands.
June 8, 2022
Register for labs and Digital Lounges to connect with Apple engineers, designers, and experts online all week long.
A wide variety of exciting activities are happening daily on Slack.
Receive one-on-one guidance about development basics, complex concepts, and everything in between. Learn how to implement new Apple technologies, explore UI design principles, improve your App Store product page, and much more.
Lounges and labs are open to all members of the Apple Developer Program and Apple Developer Enterprise Program, as well as 2022 Swift Student Challenge winners.
June 7, 2022
Bring valuable weather information to your apps and services through a wide range of data that can help people stay up to date, safe, and prepared. It’s easy to use WeatherKit in your apps with a platform-specific Swift API, and on any other platform with a REST API.
June 6, 2022
The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Learn about the winning apps and the talented developers behind them.
June 6, 2022
Xcode Cloud is a continuous integration and delivery service built into Xcode and designed expressly for Apple developers. It accelerates the development and delivery of high-quality apps by bringing together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback. This service is now available for all Apple Developer Program members.
June 6, 2022
Get the Xcode 14 beta, which includes SDKs for all Apple platforms. Leverage the simplicity and power of Swift and SwiftUI with a new multiplatform app experience, code faster with enhanced editor features, and start testing and deploying from Xcode Cloud to TestFlight and the App Store.
June 6, 2022
You can now connect on the Apple Developer Forums through WWDC22 tags specific to sessions and topics.
June 6, 2022
The latest exciting advancements in iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 help you create powerful new experiences. Your apps can deliver information in new ways, make it easier for people to share your content, offer more intelligent features, improve productivity, and so much more.
June 6, 2022
Developer Mode protects people from inadvertently installing potentially harmful software on their devices, and reduces attack vectors exposed by developer-only functionality. Make sure to enable Developer Mode on your device when testing apps on iOS 16, iPadOS 16, or watchOS 9 or later, so you can grant permission to run locally-installed apps on these platforms.
June 6, 2022
The Apple Developer Program License Agreement and the App Store Review Guidelines have been updated to support new features in upcoming OS releases, better protect users, and help your apps go through the review process as smoothly as possible.
May 31, 2022
WWDC22 is almost here. We’ll be kicking off with the Apple Keynote on June 6 at 10:00 a.m. PT. Watch online at apple.com or in the Apple Developer app. You can even use SharePlay to watch with friends.
Digital Lounges are now open for registration for eligible developers. Designed to connect you with the developer community and Apple experts, they’ll feature text-based Q&As, session watch parties with the presenters, community icebreakers, and more.
In addition, a variety of developer organizations will host events throughout the week of WWDC. Find even more opportunities for learning, networking, and fun.
May 31, 2022
The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Discover this year’s finalists, then tune in June 6 at 5 p.m. PT to watch the event as part of WWDC22.
May 24, 2022
As a reminder, apps that support account creation must let users initiate deletion of their account within the app starting June 30, 2022, as described in App Store Review Guideline 5.1.1(v). This deadline was extended to provide additional time for implementation of this requirement.
Please keep these requirements in mind when updating your app:
May 24, 2022
Get ready for June 6 at 10:00 a.m. PT, when WWDC22 gathers the developer community for an exciting online experience. Mark your calendars for the keynote and Platforms State of the Union. Learn about sessions, one-on-one labs, Digital Lounges, and more.
May 16, 2022
Auto-renewable subscriptions are a great way to let people access content, services, or premium features in your app. And Apple continues to set the bar in making it easy and transparent for subscribers to view, cancel, or manage their subscriptions. Our comprehensive approach includes providing email, push notifications, and in-app messaging to let subscribers know about upcoming changes and how to manage their subscriptions, or cancel if they prefer.
Currently, when an auto-renewable subscription price is increased, subscribers must opt in before the price increase is applied. The subscription doesn’t renew at the next billing period for subscribers who didn't opt in to the new price. This has led to some services being unintentionally interrupted for users and they must take steps to resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.
With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service. The specific conditions for this feature are that the price increase doesn’t occur more than once per year, doesn’t exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.
For all subscription price increases that are above the thresholds, exceed the annual limit, or occur within territories where the law requires it, subscribers must opt in before the price increase is applied. The subscription won’t renew at the next billing period for subscribers who didn’t opt in to the new price. They can always resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.
For details, view App Store Connect Help.
May 9, 2022
We’re hosting a special all-day experience at Apple Park on June 6 to kick off WWDC22, and we can’t wait to connect in person. Members of the Apple Developer Program and Apple Developer Enterprise Program, and 2022 Swift Student Challenge applicants can submit their request to be included in the random selection process starting today until May 11 at 9 a.m. PT.
This celebration marks the start of an inspiring week of sessions, labs, and lounges — all online and with more activities than ever.
April 29, 2022
User trust in quality apps is the basis for all we have done in building and running the App Store.
Back in 2016, to ensure a great user experience and at the suggestion of developers, we launched the App Store Improvements process to remove apps that no longer function as intended, don’t follow current review guidelines or are outdated. This helps us ensure apps work for the vast majority of users and support our latest innovations in security and privacy. Over the course of the past six years, we have removed almost 2.8 million apps as part of this process.
Users and developers alike have benefitted from this effort, including:
Discoverability. Users are able to find great apps that fit their needs more easily when outdated apps are no longer on the App Store. This in turn helps developers’ apps become more easily discoverable on the store.
Security and privacy. Apple hardware and software are constantly evolving, and we frequently provide developers with new tools to enhance performance, security and privacy. When developers update their apps to incorporate such technologies, they’re doing their part to help safeguard user safety and security.
User experience. Keeping apps up to date to conform with modern screen sizes, SDKs, APIs, and all of the other features offered on iOS, iPadOS, and macOS ensures users can have a great experience with any app they get from the App Store.
As part of the App Store Improvements process, developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.
Apple always wants to help developers get and keep quality software on the App Store. That’s why developers can appeal app removals. And developers, including those who recently received a notice, will now be given more time to update their apps if needed — up to 90 days. Apps that are removed will continue to function as normal for users who have already downloaded the app on their device.
To learn more, visit the revised App Store Improvements Support Page.
April 25, 2022
Last year, Apple announced a $100 million fund to assist US small developers. Eligible developers have until May 20, 2022 to submit a request to an independent administrator to receive payment. The fund is open to all developers based in the United States who:
Learn more at https://smallappdeveloperassistance.com/
April 8, 2022
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Cambodia, Hungary, Kazakhstan, Kyrgyzstan, Pakistan, and Uganda. The increases also consider the following tax changes:
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in these locations.
In addition, prices on the App Store in Indonesia will not change, but proceeds for developers based outside of Indonesia will be adjusted to reflect an increase of value-added tax from 10% to 11%.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
April 5, 2022
Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges. All online and at no cost.
In addition to the online conference, Apple will host a special day for developers and students at Apple Park on June 6 to watch the keynote and State of the Union videos together, along with the online community. Space is limited and details on how to apply to attend will be provided soon.
Wherever you watch from, get ready for a fantastic WWDC.
Talented students can showcase their creativity for the opportunity to receive an award in the Swift Student Challenge.
March 30, 2022
Last year, Apple announced an update coming to the App Store in early 2022 that would allow developers of “reader” apps to include an in-app link to their website for account creation and management purposes. Starting today, with the update of App Store Review guideline 3.1.3(a), developers of reader apps can now request access to the External Link Account Entitlement. This entitlement lets reader apps link to a website that is owned or maintained by the developer, so that users can create or manage their account outside of the app. Reader apps are apps that provide one or more of the following digital content types — magazines, newspapers, books, audio, music, or video — as the primary functionality of the app.
March 30, 2022
Since February of this year, developers of dating apps on the App Store in the Netherlands have been able to use the StoreKit External Purchase Entitlement or the StoreKit External Purchase Link Entitlement to enable the capability to sell services through a payment system other than Apple’s in-app purchase system. Apple established these entitlements as part of our plan to comply with a recent Netherlands Authority for Consumers and Markets (ACM) order. Today we’ve introduced changes to these entitlements, which include:
Developers of dating apps who want to continue using Apple’s in-app purchase system — which we believe is the safest and most secure way for users to purchase digital goods and services — may do so and no further action is needed.
As we have previously said, we disagree with the ACM’s original order and are appealing it. In the meantime, the changes we’ve made today demonstrate Apple’s ongoing commitment to fulfill its legal obligations in the Netherlands.
March 15, 2022
There’s still time to connect with Apple experts through online sessions where you can learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reach, provide great subscription experiences, distribute custom offer codes, and promote your in-app events. Register today if you’re a member of the Apple Developer Program.
March 15, 2022
Starting April 25, 2022, iOS, iPadOS, and watchOS apps submitted to the App Store must be built with Xcode 13, which includes the SDKs for iOS 15, iPadOS 15, and watchOS 8.
Make the most of the exciting features in iOS 15, iPadOS 15, and watchOS 8 to offer even more intuitive and valuable user experiences. Improve your app’s performance by refactoring your code to take advantage of asynchronous functions in Swift. And with the latest updates to SwiftUI, you can enhance your apps with new features, such as improved list views, better search experiences, and support for control focus areas.
iPhone and iPad apps. iOS 15 and iPadOS 15 let you take advantage of Safari web extensions, SharePlay and the Group Activities API, Focus, ShazamKit, Create ML, and more. You can also publish custom product pages and in-app events, and run product page optimization tests on the App Store on these platforms.
Apple Watch apps. New watchOS 8 features include the Always-On Retina Display so your apps always stay visible, Bluetooth connections from complications, region-based user notifications, and more.
February 8, 2022
Connect with Apple experts through online sessions February 15 to March 29 to learn about the latest App Store features and get your questions answered. Find out how to create product pages that resonate best with the people you’d like to reach, provide great subscription experiences, distribute custom offer codes, and promote your in-app events. Register today if you’re a member of the Apple Developer Program.
February 3, 2022
Throughout its history, Apple’s App Store has helped drive innovation in the Netherlands. Today, the iOS app economy supports over 184,000 Dutch jobs, and we have helped Dutch developers access markets and customers in 175 regions around the world through the App Store.
A key reason for this success is that users have come to trust the App Store as the safest and most secure way to purchase digital goods and services. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions.
A recent order from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the Netherlands App Store to use alternate payment processing options. These changes will compromise the user experience, and create new threats to user privacy and data security. We have appealed the ACM’s decision. In the meantime, we are required to make the mandated changes and are providing further details today which satisfy our legal obligations in the Netherlands while helping to protect users from these increased risks.
Developers of dating apps who want to continue using Apple’s in-app purchase system, which we believe is the safest and most secure way for users to purchase digital goods and services, may do so and no further action is needed. Developers of dating apps on the Netherlands App Store who would like to offer an alternate payment method can complete a request for one of two optional entitlements. The entitlements provide the capability to sell services through a payment system other than Apple’s in-app purchase system.
Before considering using one of these entitlements, it’s important to understand that some App Store features that you may use won’t be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store’s private and secure payment system. Because Apple will not be aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.
If you’re interested in using one of these entitlements with your dating app distributed in the Netherlands, we’ve provided more information on requesting the entitlement, usage guidelines, and implementation details.
February 1, 2022
As a reminder, the intermediate certificate updates are now available for the Apple Push Notification service (APNs) and Developer ID.
APNs SSL certificates are now issued from a new intermediate certificate (Worldwide Developer Relations G4 sub CA) exclusively focused on APNs. Use this certificate to send push notifications to apps (including VoIP), complications, websites on Safari, and Apple Wallet passes.
The digital certificates you use to sign your software and installer packages on macOS are now issued from a new Developer ID Intermediate Certificate that expires on September 16, 2031. Newly issued Developer ID certificates associated with the new intermediate certificate can be used to sign software on Xcode 11.4.1 and later. If you’re running Xcode 13.2 or later, the updated certificate will download automatically when you sign software after January 28, 2022. If you’re using an earlier version of Xcode, download the certificate manually or create certificates compatible with previous versions of Xcode.
Your existing certificates will continue to function until expiration or revocation, whichever comes first.
January 26, 2022
With custom product pages, you can create up to 35 additional versions of your App Store product page to showcase different app features, content, or promotions. And now, new seamless integration with Apple Search Ads lets you easily use these pages to create tailored ad variations on the App Store.
January 25, 2022
The App Store Connect API now offers greater flexibility to automate and customize workflows for your app. With these new capabilities, you can create and submit in-app events, custom product pages, and product page optimization tests. This release also includes support for the updated App Store submission experience, which lets you submit multiple items, submit without a new app version, and retrieve submission statuses.
January 22, 2022
In order to provide more time for you to update your apps, we’ve changed the following requirement deadlines to June 30, 2022.
In 2020, we chose to support apps and developers that needed to adapt services from in-person to digital as a result of the COVID-19 pandemic. Specifically, we deferred App Store Review Guideline 3.1.1, which requires apps offering paid online group services to do so via in-app purchase.
Given the recent resurgence of COVID and its continued impact on in-person services, we’ve extended the most recent deadline to June 30, 2022.
As a reminder, guideline 3.1.3(d) allows apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.
App Store Review Guideline 5.1.1 provides people with greater control over their personal data by stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement was set to apply to all app submissions by January 31, 2022. Due to the complexity of implementing this requirement, we’ve extended the deadline to June 30, 2022 to give you more time.
Please keep these requirements in mind when updating your app:
Learn more about account deletion in the Human Interface Guidelines:
January 20, 2022
Now it's even easier to acquire, retain, and win back subscribers. In addition to one-time-use codes, you can now create custom codes in App Store Connect — each with a unique name that you choose (such as SPRINGPROMO). Each code can be redeemed through a direct URL or within your app.
January 14, 2022
Apple designed the App Store to be a safe and trusted place for people to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services. Recent orders from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the App Store in the Netherlands to share additional payment processing options with users. Because we do not believe these orders are in our users’ best interests, we have appealed the ACM’s decision to a higher court. We’re concerned these changes could compromise the user experience, and create new threats to user privacy and data security. In the meantime, we are obligated to make the mandated changes which we’re launching today and we will provide further information shortly.
To comply with the ACM’s order, we’re introducing two optional new entitlements exclusively applicable to dating apps on the Netherlands App Store that provide additional payment processing options for users. Dating app developers who want to continue using Apple’s in-app purchase system may do so and no further action is needed. Before considering applying for one of these entitlements, it’s important to understand that some App Store features that you may use won’t be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store’s private and secure payment system. Because Apple will not be directly aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.
January 14, 2022
Last year, we introduced an updated way to submit apps, in-app events, custom product pages, and product page optimization tests for review in App Store Connect. Starting January 25, 2022, the submission experience will be automatically updated for all App Store Connect accounts. You’ll be able to submit multiple items, submit without needing a new app version, view past submissions, and more.
If you’re ready to try it beforehand, Apple Developer Program Account Holders can enable the experience, which applies the update for all team members. No action is required if you’re already using the updated experience or you prefer to wait for the automatic update.
January 12, 2022
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in the following regions. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
Prices on the App Store in the following regions will not change, but your proceeds will be adjusted to reflect the following tax changes:
In addition, your proceeds will be adjusted accordingly to reflect tax changes for the following content types, if you’ve selected the appropriate tax category in App Store Connect and the changes impact your proceeds:
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
January 6, 2022
App Analytics in App Store Connect helps you see how people discover and engage with your apps. You can now view information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloads that were driven by your in-app events. Each metric can be viewed by territory, source type, device, and more, so you can understand how your in-app events are influencing your apps’ growth and success.
December 22, 2021
Starting January 27, 2022, intermediate certificate updates will be available for the Apple Push Notification service (APNs) and Developer ID.
APNs SSL certificates will be issued from a new intermediate certificate (Worldwide Developer Relations G4 sub CA) exclusively focused on APNs. Once the new certificate is active and available for download, you’ll be able to use it to send push notifications to apps (including VoIP), complications, websites on Safari, and Apple Wallet passes.
The digital certificates you use to sign your software and installer packages on macOS will be issued from a new Developer ID Intermediate Certificate that expires on September 16, 2031. Newly issued Developer ID certificates associated with the new intermediate certificate can be used to sign software on Xcode 11.4.1 and later. If you’re running Xcode 13.2 or later, the updated certificate will download automatically when you sign software after January 28, 2022. If you’re using an earlier version of Xcode, you can download the certificate manually or create certificates compatible with previous versions of Xcode.
Your existing certificates will continue to function until expiration or revocation, whichever comes first.
Learn about Developer ID Intermediate Certificate updates
Learn about Developer Relations Intermediate Certificate updates
December 15, 2021
Swift Playgrounds is the best and easiest way to learn how to code. And with Swift Playgrounds 4, you have the tools to build iPhone and iPad apps right on iPad and submit them directly to App Store Connect, providing a new way for you to easily create apps and share them with the world. Code is immediately reflected in the live preview as you build apps, and you can run your apps full screen to test them out. A new open project format based on Swift packages can be opened and edited in Swift Playgrounds for iPad, as well as within Xcode on Mac, offering you even more versatility to develop apps across iPad and Mac.
December 13, 2021
The Apple Developer Agreement, Program License Agreement, and Schedules 1, 2, and 3 have been updated to provide clarification, and to support updated policies and upcoming features.
December 8, 2021
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Türkiye. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
December 8, 2021
You can now take advantage of two exciting new features that help you build more effective App Store product pages.
Product page optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store.
Custom product pages. Create additional versions of your app's product page to highlight specific features or content, discoverable through unique URLs that you share. Custom product pages can have different screenshots, app previews, and promotional text — and are fully localizable — so you can showcase a particular sport, character, show, gameplay feature, and more.
Program members can get details and ask questions at the Tech Talks product page optimization session and custom product pages session.
December 2, 2021
Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outstanding developers from around the world.
November 29, 2021
Connect with Apple experts to learn how to create best-in-class apps through office hours and live sessions with Q&As until December 17. The final set of Tech Talks activities have been released, so register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program.