Reminder: Use Keywords to Increase the Visibility of Your Apps

Keywords are an essential part of promoting your apps on the App Store. Apps that do not have keywords assigned to them are only searchable by app title. By adding or editing related keywords the next time you submit a new binary you can reach a wider audience and create greater discoverability of your app.

You can learn more about using keywords by reading the App Store Quick Reference: Assigning Keywords For Your App.