When creating an in app catalog item ensure that you select the correct type: consumables, non-consumables, or subscription. You won’t be able to change this setting once your in app purchase has been created. You can learn more about In App purchase by reading the Getting Started with In App Purchase on iPhone OS 3.0. For step-by-step instructions on In App purchase creation within iTunes Connect, read the In App Purchases section of the iTunes Connect Developer Guide.
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