The two most common reasons for application rejection are issues with core functionality and crashing. Core functionality encompasses the belief that customers rightfully expect all the features described in the marketing text and release notes to work as described, and likewise that all the buttons and menu items within the application will be fully functional (i.e., no grayed out buttons or notifications that a feature will be implemented later). Before you submit your app for approval, make sure that every aspect of your application is fully functional and that the marketing text and release notes correspond to the end user experience.

Also, make sure you thoroughly test your application on iPhone and iPod touch in addition to the iPhone Simulator. A large percentage of applications are rejected due to various types of crashes, including crashes on launch, which would have been found and dealt with if they’d been tested on an actual device. Don’t skip that step in the development process.
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