# Apple Ads Campaign Management API 5 Learn about changes to Apple Ads Campaign Management API 5. ## Discussion API 5 is the current version. The new Apple Ads Platform API will be coming in Summer 2026. To learn more about the new Platform API, see the [preview guide](https://ads.apple.com/adsdam/app-store/us/en_us/documents/api-preview-guide.pdf). The Apple Ads Campaign Management API will be sunset on January 26, 2027. ### 5.6 Released in June, 2026 Lifetime budgets have been deprecated and the `budgetAmount` field has been removed from the API and documentation. When calling the API, use `dailyBudgetAmount`. ### 5.5 Released in February, 2026 Introduces Maximize Conversions, a new automated bid strategy that optimizes for the highest conversion volume at your target cost-per-acquisition (CPA). The Maximize Conversions bid strategy in a campaign uses an automated ad group with Search Match to automatically discover and bid on relevant keywords. - To create a Maximize Conversions bid strategy campaign, see the payload example in [`Create a Campaign`](/documentation/apple_ads/Create-a-Campaign). - For details on automated ad groups, see [Ad Groups](/documentation/Apple_Ads/ad-groups). To create an automated ad group, see the payload example in [`Create an Ad Group`](/documentation/apple_ads/Create-an-Ad-Group). - To switch between manual (default) and Maximize Conversions bid strategies, see the payload examples in [`Update a Campaign`](/documentation/apple_ads/Update-a-Campaign). - For reports with a Maximize Conversions bidding strategy, see [`Get Campaign-Level Reports`](/documentation/apple_ads/Get-Campaign-Level-Reports) and [`Get Ad Group-Level Reports`](/documentation/apple_ads/Get-Ad-Group-Level-Reports). ### 5.4 Released in December, 2025 - New reporting metrics have been added to support App Store preorders: `tapPreOrdersPlaced`, `viewPreOrdersPlaced` and `totalPreOrdersPlaced`. See [`SpendRow`](/documentation/apple_ads/SpendRow) and [`ExtendedSpendRow`](/documentation/apple_ads/ExtendedSpendRow) for descriptions. ### 5.3 Released in August, 2025. - The [`Create a Budget Order`](/documentation/apple_ads/Create-a-Budget-Order) endpoint no longer supports a single placement type. All responses to API requests you make to create new budget orders contain all possible values for [`SupplySource`](/documentation/apple_ads/SupplySource). ### 5.2.1 Released in May, 2025. - The [`Create a Campaign`](/documentation/apple_ads/Create-a-Campaign) endpoint supports an optional `budgetAmount` to manage the total budget of a campaign. You can only add a `budgetAmount` at the time of campaign creation. You can’t update a campaign to use `budgetAmount`. For more information, see [`Campaign`](/documentation/apple_ads/Campaign). ### 5.2 Released in March, 2025. - Added endpoints to retrieve app details and localized app details. See [`Get App Details`](/documentation/apple_ads/Get-App-Details) and [`Get Localized App Details`](/documentation/apple_ads/Get-Localized-App-Details). - `APPSTORE_SEARCH_TAB` campaigns require that you [`Create a Creative`](/documentation/apple_ads/Create-a-Creative) using either a default product page or a custom product page as the tap destination. As of API version 5.2, you need to create a default product page ad to use with `APPSTORE_SEARCH_TAB` campaigns. At the release of API version 5.2 Apple automatically creates a default product page ad for all existing, running `APPSTORE_SEARCH_TAB` campaigns. See also [`CreativeType`](/documentation/apple_ads/CreativeType). - The [`Find App Assets`](/documentation/apple_ads/Find-App-Assets) endpoint now supports default product page ads. The [`Find Ad Creative Rejection Reasons`](/documentation/apple_ads/Find-Ad-Creative-Rejection-Reasons) endpoint now supports rejection reasons related to default product pages and product page optimization. - Added support to use custom product pages as an ad’s tap destination. `APPSTORE_SEARCH_TAB` ad-level metrics are reported through [`Get Ad-Level Reports`](/documentation/apple_ads/Get-Ad-Level-Reports). Historical ad-level metrics (before API version 5.2 release) are reported against `adId=-1`. For ad-level metrics after API version 5.2 release, all default product page ads are reported against a new, real `adID` in reporting payloads. - `APPSTORE_SEARCH_TAB` campaigns can optionally include a deep link. See [`ProductPageDetail`](/documentation/apple_ads/ProductPageDetail). ### 5.1 Released in October, 2024. - A read-only `deepLink` field has been added to the [`ProductPageDetail`](/documentation/apple_ads/ProductPageDetail) response. Advertisers can add deep links to custom product pages through [App Store Connect](https://appstoreconnect.apple.com). Retrieve your product page metadata with [`Get Product Pages`](/documentation/apple_ads/Get-Product-Pages) and [`Get Product Pages by Identifier`](/documentation/apple_ads/Get-Product-Pages-by-Identifier) endpoints. Deep links are available on iOS 18 and later for Today tab and search results ads, and iPadOS 18 and later for search results ads. - A correction has been made to the [`Find Ad Groups`](/documentation/apple_ads/Find-Ad-Groups) endpoint. The selector [`Condition`](/documentation/apple_ads/Condition) operator accepts only EQUALS in requests. ### 5.0 Released in May, 2024. - View-through reporting metrics provide details on Apple Search Ads campaign performance. Installs, new downloads, and redownloads are available as a standalone total, tap-through, and view-through. All reports reflect the new metrics. See [SpendRow](https://developer.apple.com/documentation/apple_ads/spendrow) and [ExtendedSpendRow](https://developer.apple.com/documentation/apple_ads/extendedspendrow). - Get Keyword-Level Reports and Get Keyword-Level within Ad Group Reports reflect a new suggestedBidAmount field, replacing deprecated `bidMin` and `bidMax` fields. See [KeywordBidRecommendation](https://developer.apple.com/documentation/apple_ads/keywordbidrecommendation). - Get [Search Term-Level Reports](https://developer.apple.com/documentation/apple_ads/gets-reports-on-search-terms-within-a-campaign.-the-information-per-campaign-is-composed-of-the-metrics,-dimensions-requested-in-the-request-parameter) and [Get Search Term-Level within Ad Group Reports](https://developer.apple.com/documentation/apple_ads/gets-reports-on-targeting-searchterm-within-a-adgroup.-the-information-per-adgroup-is-composed-of-the-metrics,-dimensions-requested-in-the-request-parameter) require the timezone to be ORTZ. Other new features include: - Prior to API 5, new campaigns required a `dailyBudgetAmount` or a `budgetAmount`, or both. A `dailyBudgetAmount` is now a required field for all new campaigns. See [Create a campaign](https://developer.apple.com/documentation/apple_ads/creates-a-campaign). - Multiple default languages are supported for [countries or regions](https://developer.apple.com/documentation/apple_ads/countryorregion). Deprecations: All [Creative Sets](/documentation/Apple_Ads/creative-sets) endpoints are deprecated and unavailable in API 5. --- Copyright © 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)