# Apple Intelligence and machine learning Add intelligent features with Apple Intelligence, machine learning, and related technologies. ## Discussion Intelligent features help you personalize someone’s experience with your app. Apple incorporates intelligent features into many of its frameworks and technologies, making it easy to adopt those features quickly. When a framework doesn’t do what you need it to, you can customize its behavior by training a model with your own data — like training a new sound classification model to detect your own sound. Of course, if you have your own machine learning models, use Apple technologies to incorporate them into your app in a way that works well with Apple hardware and the system’s other intelligent features. ## Built-in intelligence [Built-in intelligence](/documentation/TechnologyOverviews/built-in-intelligence) --- Minimize the time you spend adding intelligent features to your app by using existing system frameworks instead of developing custom models. Many system frameworks use already trained models to analyze the content you provide and return results. - Analyze photo and video content to detect objects, documents, and other content. - Recognize speech and classify audio content. - Analyze natural language and perform language translations of your text.  ## Apple Intelligence [Apple Intelligence](/documentation/TechnologyOverviews/apple-intelligence) --- Designed with privacy in mind, Apple Intelligence is the personal intelligence system that helps you communicate, work, and express yourself. It combines generative models with your personal context to deliver intelligence that is most useful and relevant to people. Build experiences into your app that are smart, private, and work even without internet connectivity. - Make your features available to Apple Intelligence, Siri, Shortcuts, and other system features using app intents and entities. - Add intelligent tools to compose, rewrite, or proofread text. - Provide image generation capabilities to personalize the images people use in your app. - Support the inclusion of Genmoji in text-based content.  ## Generative models and machine learning [Generative models and machine learning](/documentation/TechnologyOverviews/generative-models) --- Run generative models directly from your app by writing your own prompts and processing responses. Train custom machine-learning models using straightforward tools and use them to improve your app’s responses for your specific content. Build your own generative models and make them available to the rest of the system. - Access a highly optimized on-device language model that’s specialized for text-based prompting. - Build machine learning models directly into your app. - Evaluate the quality of the custom models you create. - Make your company’s generative models available to the system.  ## Topics ### Smart features [Built-in intelligence](/documentation/TechnologyOverviews/built-in-intelligence) Analyze photos, videos, speech, sound, and text using the models built in to the system frameworks. [Apple Intelligence](/documentation/TechnologyOverviews/apple-intelligence) Adopt intelligent features, like Writing Tools and Genmoji, and help people search with Visual Intelligence. ### Generative models [Generative models and machine learning](/documentation/TechnologyOverviews/generative-models) Enhance features in your app by using the models at the core of Apple Intelligence. --- Copyright © 2026 Apple Inc. All rights reserved. | [Terms of Use](https://www.apple.com/legal/internet-services/terms/site.html) | [Privacy Policy](https://www.apple.com/privacy/privacy-policy)