App Store Distribution & Marketing

Discover effective strategies for growing your audience.

Featured

Discover Benchmarks in App Analytics

Learn how App Store App Analytics can provide unique insights and help you measure your app’s performance on the App Store.

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Schedule

Sessions

  • 47:35

    What's new with in-app purchase

    8:00 a.m.

    Learn how you can make your in-app purchase experience even better on iPhone, iPad, Mac, and Apple Watch. We’ll take you through enhancements to StoreKit 2 and App Store Server API, and explore improvements to App Store Server Notifications. Discover how you can verify app purchases with App Transaction API, add properties to your StoreKit models, incorporate SwiftUI-friendly APIs and StoreKit Messages, and preserve applicationUsername in transactions. For those working server-side, we’ll show you how to make the most of App Store Server Notifications, additional ways to retrieve user transaction history, and recovery steps when your server experiences an outage.

    Watch

Labs

  • App Store business and marketing lab: Games

    Tuesday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • In-app purchase and subscriptions lab

    Tuesday @ 6:00 - 9:00 a.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store business and marketing lab: Apps

    Tuesday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect Analytics lab

    Tuesday @ 8:00 - 10:00 a.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • In-app purchase and subscriptions lab

    Tuesday @ 9:00 - 12:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store Review lab

    Tuesday @ 9:00 - 11:00 a.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store business and marketing lab: Games

    Tuesday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Apps

    Tuesday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Tuesday @ 10:00 - 12:00 p.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • App Store Review lab

    Tuesday @ 11:00 - 2:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • In-app purchase and subscriptions lab

    Tuesday @ 1:00 - 4:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • StoreKit and in-app purchase lab

    Tuesday @ 2:00 - 4:00 p.m.

    Request an appointment with an Apple engineer for guidance and conversation about the latest StoreKit APIs, in-app purchases, best practices, and more.

  • App Store Review lab

    Tuesday @ 2:00 - 5:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store business and marketing lab: Games

    Tuesday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Tuesday @ 3:00 - 5:00 p.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • App Store business and marketing lab: Apps

    Tuesday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect Analytics lab

    Tuesday @ 3:00 - 5:00 p.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • In-app purchase and subscriptions lab

    Tuesday @ 4:00 - 8:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

Sessions

  • 40:02

    Explore in-app purchase integration and migration

    8:00 a.m.

    Learn how you can migrate to the latest App Store Server APIs and incorporate App Store Server Notifications. We’ll help you get started with these tools and provide best practices to make the most of managing in-app purchases on your server. Discover how you can sign JSON Web Tokens, verify signed transactions, and migrate from verifyReceipt.

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  • 20:13

    What's new with SKAdNetwork

    8:00 a.m.

    SKAdNetwork helps advertisers measure the success of ad campaigns while maintaining user privacy. We'll explore the latest updates to ad attributions including hierarchical source IDs, hierarchical conversion values, multiple conversions, and SKAdNetwork attributions for web ads. We'll also take you through the importance of crowd anonymity and how you can validate SKAdNetwork impressions through testing in Xcode 13.

    Watch

Labs

  • App Store business and marketing lab: Games

    Wednesday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • In-app purchase and subscriptions lab

    Wednesday @ 6:00 - 9:00 a.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store business and marketing lab: Apps

    Wednesday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Wednesday @ 8:00 - 10:00 a.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • App Store Review lab

    Wednesday @ 9:00 - 11:00 a.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • In-app purchase and subscriptions lab

    Wednesday @ 9:00 - 12:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store business and marketing lab: Apps

    Wednesday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Games

    Wednesday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect Analytics lab

    Wednesday @ 10:00 - 12:00 p.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • App Store Review lab

    Wednesday @ 11:00 - 2:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • In-app purchase and subscriptions lab

    Wednesday @ 1:00 - 4:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store Review lab

    Wednesday @ 2:00 - 5:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store business and marketing lab: Games

    Wednesday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Apps

    Wednesday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • In-app purchase and subscriptions lab

    Wednesday @ 4:00 - 8:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

Digital Lounges

  • Q&A: StoreKit and in-app purchases

    Wednesday @ 1:00 - 3:00 p.m.

    Ask Apple engineers about StoreKit and in-app purchases during this 2 hour text-based Q&A. Stop in to request guidance on a code-level question, ask for clarifications, or learn from others in a group setting.

  • Q&A: App Store Connect

    Wednesday @ 3:00 - 5:00 p.m.

    Connect with App Store Connect engineers during this 2 hour Q&A. Stop in to request guidance on a code-level question, ask for clarifications, or learn from others in a group setting.

Sessions

  • 9:15

    What's new in App Store Connect

    8:00 a.m.

    Discover the latest updates to App Store Connect, your suite of tools to create, manage, and submit apps on the App Store. Learn about enhancements to the submission experience — including the ability to manage submissions in App Store Connect on iOS and iPadOS — as well as the newest updates to the App Store Connect API and much more.

    Watch

  • 34:46

    What's new in StoreKit testing

    8:00 a.m.

    Discover the latest tools to help you test your in-app purchases and subscriptions. We’ll show you how to bring your products from App Store Connect into StoreKit Testing in Xcode, learn about improvements to the transaction manager, and explore your in-app purchase flow in Xcode Previews. We’ll also take you through best practices when setting up an Apple ID for the sandbox environment, and show you how to create tests for refund requests, price increase consent, billing retry, and much more.

    Watch

Labs

  • In-app purchase and subscriptions lab

    Thursday @ 6:00 - 9:00 a.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store business and marketing lab: Apps

    Thursday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Games

    Thursday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect Analytics lab

    Thursday @ 8:00 - 10:00 a.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • In-app purchase and subscriptions lab

    Thursday @ 9:00 - 12:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store Review lab

    Thursday @ 9:00 - 11:00 a.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store Server APIs and Notifications lab

    Thursday @ 10:00 - 12:00 p.m.

    Request an appointment with an Apple engineer for guidance and conversation about your app, the latest APIs, best practices, and more.

  • App Store business and marketing lab: Apps

    Thursday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Games

    Thursday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Thursday @ 10:00 - 12:00 p.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • App Store Review lab

    Thursday @ 11:00 - 2:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • In-app purchase and subscriptions lab

    Thursday @ 1:00 - 4:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store Review lab

    Thursday @ 2:00 - 5:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store business and marketing lab: Apps

    Thursday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Thursday @ 3:00 - 5:00 p.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • App Store Connect Analytics lab

    Thursday @ 3:00 - 5:00 p.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • App Store business and marketing lab: Games

    Thursday @ 3:00 - 8:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • In-app purchase and subscriptions lab

    Thursday @ 4:00 - 8:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

Sessions

  • 11:56

    Discover Benchmarks in App Analytics

    8:00 a.m.

    Learn how App Store App Analytics can provide unique insights and help you measure your app’s performance on the App Store. We'll show you how to use the new App Benchmarks tool to rank your app’s performance beside similar products in a privacy-preserving way. We'll also share how you can use Product Page Optimization and Custom Product Pages to learn insights and make changes that can positively impact your ranking on the App Store.

    Watch

  • 21:25

    Implement proactive in-app purchase restore

    8:00 a.m.

    Learn how you can restore someone’s in-app purchases access proactively when they first open your app. We’ll show you how you can deliver instant access to existing subscriptions using StoreKit or StoreKit 2 and cover best practices for both your client and server implementations. Find out more about how you can determine customer purchase state and create a personalized onboarding experience for your app.

    Watch

Labs

  • App Store business and marketing lab: Apps

    Friday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • In-app purchase and subscriptions lab

    Friday @ 6:00 - 9:00 a.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store business and marketing lab: Games

    Friday @ 6:00 - 10:00 a.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Connect lab

    Friday @ 8:00 - 10:00 a.m.

    Get help with App Store Connect, including features like TestFlight and the App Store Connect API. Receive guidance on uploading builds, managing app metadata, setting up in-app purchases, and more.

  • In-app purchase and subscriptions lab

    Friday @ 9:00 - 12:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • App Store Review lab

    Friday @ 9:00 - 11:00 a.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store Connect Analytics lab

    Friday @ 10:00 - 12:00 p.m.

    Get help with App Store Connect reporting including Sales and Trends, App Analytics, and Payment reports. Receive guidance on downloading reports, understanding terminology, differences between each of reporting tools, and more.

  • App Store business and marketing lab: Apps

    Friday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Games

    Friday @ 10:00 - 3:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store Review lab

    Friday @ 11:00 - 2:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • In-app purchase and subscriptions lab

    Friday @ 1:00 - 4:00 p.m.

    Receive guidance on in-app purchase testing and implementation, StoreKit, subscription offers, customer support management, maintaining subscriber statuses, multiplatform support, server notifications, and more.

  • SKAdNetwork and Private Click Measurement lab

    Friday @ 2:00 - 4:00 p.m.

    Request an appointment with an Apple engineer for guidance and conversation about SKAdNetwork and Private Click Measurement, best practices, and more.

  • App Store Review lab

    Friday @ 2:00 - 5:00 p.m.

    Meet with an App Review specialist to better understand the App Store Review Guidelines, learn how to prevent common issues, and discuss best practices for a smooth review experience.

  • App Store business and marketing lab: Games

    Friday @ 3:00 - 5:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

  • App Store business and marketing lab: Apps

    Friday @ 3:00 - 5:00 p.m.

    Receive guidance on business models, marketing, user engagement, international expansion, getting featured on the App Store, and more. During the conversation, you may share your business and marketing plans or other relevant information.

Digital Lounges

  • Q&A: StoreKit and in-app purchases

    Friday @ 9:00 - 11:00 a.m.

    Ask Apple engineers about StoreKit and in-app purchases during this 2 hour text-based Q&A. Stop in to request guidance on a code-level question, ask for clarifications, or learn from others in a group setting.