App Clips are a great way for users to quickly access and experience what your app has to offer. An App Clip is a small part of your app that’s discoverable at the moment it’s needed. App Clips are fast and lightweight so a user can open them quickly. Whether they’re ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app from the App Store.
Part of an app
Because an App Clip is a small part of your app, it’s developed in the same Xcode project as your full app using the iOS SDK. And because it’s small, an App Clip is fast to open even when it’s not already on the device. When you’re ready to submit for review, you’ll manage it as part of your full app in App Store Connect.
Download the full app
App Clips are an opportunity to quickly demonstrate the value of your app. To make it easier for users to get your full app, you can present an option for download at an appropriate time in your App Clip. You can even persist any information the user has provided and seamlessly transition it to the full app.
App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. You can further streamline the experience in the following ways:
Works with Apple Pay
Instead of asking for credit card information, you can take payments using Apple Pay.
Works with Sign in with Apple
To make it easier to provide tailored experiences, App Clips can use Sign in with Apple to sign in to your apps services without requiring a user to fill out forms or set up new accounts.
Discoverable when you need them
A key part of the App Clips experience is how you discover them:
App Clip Codes
The best way for your users to discover your App Clip. It’s visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each App Clip Code encodes a URL and can incorporate an NFC tag, so the code can be tapped on or scanned by the camera.
Users can tap their iPhone on NFC tags that you place at specific locations to launch an App Clip, even from the lock screen.
Place QR codes at specific locations to let users launch an App Clip by scanning the code with the Barcode reader or the Camera app.
Safari App Banner
When your webpage is configured with a Smart App Banner for App Clips, users can just tap to open it from there.
Links in Messages
When you enable sharing within your App Clip, users can send it via iMessage, and the person who receives it can open it right from Messages.
Place Cards in Maps
When your App Clip is associated with a specific location, you can register your App Clip to appear on a place card in Maps so users can open it from there.
Recently Used App Clips
App Clips don’t clutter the Home Screen, but recently used App Clips can be found and launched from the Recents category of the new App Library.
App Clips can adopt a new type of notification that can be presented within eight hours of a user launching your App Clip. Tapping on one will bring a user right back to your App Clip.
There is a new location verification API just for App Clips that allows you to do a one-time check to see if the App Clip Code, NFC tag or QR code that the user scanned is where it says it is.
Multiple App Clip experiences
Some apps provide multiple experiences and App Clips can be configured to support each of them in a special way. For example, a restaurant app may support multiple restaurants. App Clips make it possible to create a unique experience for each restaurant through a single App Clip.
Full app experience
If a user has your app installed on their device, App Clip Codes and links to your App Clip open the app instead of the App Clip. Your app should handle the link so it takes users to the same experience as your App Clip.