Introducing App Clips

App Clips are a great way for users to quickly access and experience what your app has to offer. An App Clip is a small part of your app that’s discoverable at the moment it’s needed. App Clips are fast and lightweight so a user can open them quickly. Whether they're ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app from the App Store.

Part of an app

Because an App Clip is a small part of your app, it’s developed in the same Xcode project as your full app using the iOS SDK. And because it’s small, an App Clip is fast to open even when it’s not already on the device. When you’re ready to submit for review, you’ll manage it as part of your full app in App Store Connect.

Download the full app

App Clips are an opportunity to quickly demonstrate the value of your app. To make it easier for users to get your full app, you can present an option for download at an appropriate time in your App Clip. You can even persist any information the user has provided and seamlessly transition it to the full app.

Streamlined

App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. You can further streamline the experience in the following ways:

Works with Apple Pay

Instead of asking for credit card information, you can take payments using Apple Pay.

Works with Sign in with Apple

To make it easier to provide tailored experiences, App Clips can use Sign in with Apple to sign in to your apps services without requiring a user to fill out forms or set up new accounts.

Discoverable when you need them

A key part of the App Clips experience is how you discover them:

App Clip Codes

The best way for your users to discover your App Clip. It’s visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each App Clip code encodes a URL and incorporates an NFC tag, so the code can be tapped on or scanned by the camera. Tools for creating these new codes will be available later this year.

NFC Tags

Users can tap their iPhone on NFC tags that you place at specific locations to launch an App Clip, even from the lock screen.

QR Codes

Place QR codes at specific locations to let users launch an App Clip by scanning the code with the Barcode reader or the Camera app.

Safari App Banner

When your webpage is configured with a Smart App Banner for App Clips, users can just tap to open it from there.

Links in Messages

When you enable sharing within your App Clip, users can send it via iMessage, and the person who receives it can open it right from Messages.

Place Cards in Maps

When your App Clip is associated with a specific location, you can register your App Clip to appear on a place card in Maps so users can open it from there.

Recently Used App Clips

App Clips don’t clutter the Home Screen, but recently used App Clips can be found and launched from the Recents category of the new App Library.

8-hour notifications

App Clips can adopt a new type of notification that can be presented within eight hours of a user launching your App Clip. Tapping on one will bring a user right back to your App Clip.

Location verification

There is a new location verification API just for App Clips that allows you to do a one-time check to see if the App Clip code, NFC tag or QR code that the user scanned is where it says it is.

Multiple App Clip experiences

Some apps provide multiple experiences and App Clips can be configured to support each of them in a special way. For example, a restaurant app may support multiple restaurants. App Clips make it possible to create a unique experience for each restaurant through a single App Clip.

Tools and resources

Use Xcode 12 beta and these resources to build App Clips for iOS 14.

Download Xcode 12 beta