Buttons and Marks
Several button styles are available for use by apps and websites that accept Apple Pay. The Apple Pay mark is a graphic that communicates the availability of Apple Pay as a payment option.
Don't create your own Apple Pay button design or attempt to mimic the system-provided button designs.
For related design guidance, see Offering Apple Pay and Checkout and Payment. For developer guidance, see PKPaymentButtonType (iOS), PKPaymentButtonStyle (iOS), WKInterfacePaymentButton (watchOS), and Apple Pay on the Web (web).
The system offers API to create a variety of Apple Pay button types. When you use the Apple-provided API to create Apple Pay buttons, you get:
- A button that is guaranteed to use an Apple-approved caption, font, color, and style
- Assurance that the button’s contents maintain ideal proportions as you change its size
- Automatic translation of the button’s caption into the language that’s set for the device
- Support for configuring the button’s corner radius to match the style of your UI
Apple Pay or Buy with Apple Pay Button
Use one of these buttons wherever people initiate payment in your app or on your website, like a product detail page or shopping cart page.
If Apple Pay has been set up, this button should display a payment sheet, where people can complete the checkout process. If Apple Pay hasn't been set up, this button should initiate the process of adding a card—or, you can display a Set up Apple Pay button in this scenario for added clarity.
Set up Apple Pay Button
When a device supports Apple Pay, but it hasn’t been set up yet, you can use this button to show that Apple Pay is accepted and to give people an explicit opportunity to set it up.
You can display the Set up Apple Pay button on pages such as a Settings page, a user profile screen, or an interstitial page. Tapping the button in any of these locations should initiate the process of adding a card.
Donate with Apple Pay Button
Approved nonprofits can use this button to facilitate donations in apps and websites.
Book with Apple Pay Button
Use this button if it fits better with the terminology of your checkout experience. For example, an airline might use this button to let people book a flight.
Check out with Apple Pay Button
Use this button if it fits better with the terminology of your checkout experience. For example, an app offering a shopping cart might use this button to let people purchase the items in the cart. Use this button if other payment buttons start with the text Check out for a more consistent user experience.
Subscribe with Apple Pay Button
Use this button if it fits better with the terminology of your checkout experience. For example, a newspaper app might use this button to let people initiate a monthly subscription.
Pay with Apple Pay Button
Banks and credit card issuers can use this button in their iOS apps to let people quickly bring up their card in the Wallet app when making a purchase in a physical store. Other apps should use other Apple Pay button styles.
You have several options for displaying Apple Pay buttons.
Use on white or light-colored backgrounds that provide sufficient contrast. Don’t use on black or dark backgrounds.
White with Outline Rule
Use on white or light-colored backgrounds that don’t provide sufficient contrast. Don’t place on dark or saturated backgrounds.
Use on dark or colored backgrounds that provide sufficient contrast.
Button Size and Position
Display the Apple Pay button prominently. Make Apple Pay buttons the same size or larger than other payment buttons. Also, people shouldn't have to scroll to see the Apple Pay button.
Position the Apple Pay button correctly in relation to an Add to Cart button. In a side-by-side layout, place the Apple Pay button to the right of an Add to Cart button.
In a stacked layout, place the Apple Pay button above an Add to Cart button.
Adjust the corner radius to match the appearance of other buttons. By default, an Apple Pay button has rounded corners. You can change the corner radius to produce a button with square corners or a pill-shaped button. For developer guidance, see cornerRadius.
Maintain the minimum button size and margins around the button. Be mindful that the button title may vary in length depending on the locale.
Use the following values for guidance.
|Button||Minimum width||Minimum height||Minimum margins|
|Apple Pay||100pt (100px @1x, 200px @2x)||30pt (30px @1x, 60px @2x)||1/10 of the button's height|
|Book with Apple Pay
Buy with Apple Pay
Check out with Apple Pay
Donate with Apple Pay
Pay with Apple Pay
Set up Apple Pay
Subscribe with Apple Pay
|140pt (140px @1x, 280px @2x)||30pt (30px @1x, 60px @2x)||1/10 of the button's height|
Apple Pay Mark
Use the Apple Pay mark graphic to show that Apple Pay is an available payment option when showing other payment options in a similar manner. The Apple Pay mark is not a button; if you need an Apple Pay button, choose one of the buttons described in Button Types. For design guidance related to showing Apple Pay as a payment option, see Offering Apple Pay.
Use only the artwork provided by Apple, with no alterations other than height. You can specify a height for the Apple Pay mark, but make sure that the height you use is equal to or larger than other payment brand marks in your payment flow. Don't adjust the width, corner radius, or aspect ratio of the artwork; don’t add a trademark symbol or any other content; don’t remove the border; don't add visual effects to the mark, such as shadows, glows, or reflections; and don’t flip, rotate, or animate the Apple Pay mark.
Maintain a minimum clear space around the mark of 1/10 of its height. Don’t let the Apple Pay mark share its surrounding border with another graphic or button.
Download the Apple Pay mark graphic and full usage guidelines here.