Buttons and Marks
The system provides several Apple Pay button types and styles you can use in your app or website. In contrast to the Apple Pay buttons, you use the Apple Pay mark to communicate the availability of Apple Pay as a payment option.
Don't create your own Apple Pay button design or attempt to mimic the system-provided button designs.
For related design guidance, see Offering Apple Pay and Checkout and Payment. For developer guidance, see PKPaymentButtonType (iOS), PKPaymentButtonStyle (iOS), WKInterfacePaymentButton (watchOS), and Apple Pay on the Web (web).
Apple designed several types of buttons so that you can choose the button type that fits best with the terminology and flow of your purchase experience. In addition to payment buttons, Apple also designed a set-up button you can use to help people set up Apple Pay.
Use the Apple-provided APIs to create Apple Pay buttons. When you use the system-provided APIs, you get:
- A button that is guaranteed to use an Apple-approved caption, font, color, and style
- Assurance that the button’s contents maintain ideal proportions as you change its size
- Automatic translation of the button’s caption into the language that’s set for the device
- Support for configuring the button’s corner radius to match the style of your UI
- A system-provided alternative text label that lets VoiceOver describe the button
|Payment button type||Example usage|
|An area in an app or website where people can make a purchase, such as a product detail page or shopping cart page.|
|An app or website that lets people pay bills or invoices, such as those for a utility—like cable or electricity—or a service—like plumbing or car repair.|
|An app or website offering a shopping cart or in a purchase experience that includes other payment buttons that start with the text Check out.|
|An app or website that helps people book flights, trips, or other experiences.|
|An app or website for an approved nonprofit that lets people make donations.|
|An app or website that lets people purchase a subscription, such as for a newspaper or magazine.|
|An app or website that has stylistic reasons to use a button that can have a smaller minimum width or that doesn't specify a call to action. If you choose a payment button type that isn't supported on the version of the operating system your app or website is running in, the system may replace it with this button.|
When a device supports Apple Pay, but it hasn’t been set up yet, you can use the Set up Apple Pay button to show that Apple Pay is accepted and to give people an explicit opportunity to set it up.
You can display the Set up Apple Pay button on pages such as a Settings page, a user profile screen, or an interstitial page. Tapping the button in any of these locations should initiate the process of adding a card.
You have several options for displaying Apple Pay buttons.
Use on white or light-colored backgrounds that provide sufficient contrast. Don’t use on black or dark backgrounds.
White with Outline Rule
Use on white or light-colored backgrounds that don’t provide sufficient contrast. Don’t place on dark or saturated backgrounds.
Use on dark or colored backgrounds that provide sufficient contrast.
Button Size and Position
Display the Apple Pay button prominently. Make Apple Pay buttons the same size or larger than other payment buttons. Also, people shouldn't have to scroll to see the Apple Pay button.
Position the Apple Pay button correctly in relation to an Add to Cart button. In a side-by-side layout, place the Apple Pay button to the right of an Add to Cart button.
In a stacked layout, place the Apple Pay button above an Add to Cart button.
Adjust the corner radius to match the appearance of other buttons. By default, an Apple Pay button has rounded corners. You can change the corner radius to produce a button with square corners or a pill-shaped button. For developer guidance, see cornerRadius.
Maintain the minimum button size and margins around the button. Be mindful that the button title may vary in length depending on the locale.
NOTE If the size you specify doesn't accommodate the translated title for the type of payment button you're using, the system automatically replaces it with the plain Apple Pay button shown below on the left. There is no automatic replacement for the Set up Apple Pay button.
Use the following values for guidance.
|Button||Minimum width||Minimum height||Minimum margins|
|Apple Pay||100pt (100px @1x, 200px @2x)||30pt (30px @1x, 60px @2x)||1/10 of the button's height|
|Book with Apple Pay
Buy with Apple Pay
Check out with Apple Pay
Donate with Apple Pay
Pay with Apple Pay
Set up Apple Pay
Subscribe with Apple Pay
|140pt (140px @1x, 280px @2x)||30pt (30px @1x, 60px @2x)||1/10 of the button's height|
Apple Pay Mark
Use the Apple Pay mark graphic to show that Apple Pay is an available payment option when showing other payment options in a similar manner. The Apple Pay mark is not a button; if you need an Apple Pay button, choose one of the buttons described in Button Types. For design guidance related to showing Apple Pay as a payment option, see Offering Apple Pay.
Use only the artwork provided by Apple, with no alterations other than height. You can specify a height for the Apple Pay mark, but make sure that the height you use is equal to or larger than other payment brand marks in your payment flow. Don't adjust the width, corner radius, or aspect ratio of the artwork; don’t add a trademark symbol or any other content; don’t remove the border; don't add visual effects to the mark, such as shadows, glows, or reflections; and don’t flip, rotate, or animate the Apple Pay mark.
Maintain a minimum clear space around the mark of 1/10 of its height. Don’t let the Apple Pay mark share its surrounding border with another graphic or button.
Download the Apple Pay mark graphic and full usage guidelines here.