Although Business Chat conversations occur within the experience of the Messages app, you can still leverage your logo and color scheme to call attention to your brand and build a memorable conversation experience.

Screenshot of a 1 800 Flowers dot com screen on iPhone showing a customer order and confirmations.

Strive for uniqueness. It's critical to avoid building an experience that causes your brand to be confused with other brands. In particular, your logo design and use of color should never cause people to think they’re conversing with Apple.

For related guidance, see Color and Logo.