Introduction to iAd Creative Management

The document provides an overview of the iAd Creative Management portal, a web application which will be made available to third party Creative Agencies to manage ad bundles through its lifecycle (upload, analysis, certification, and production).

Advertisers, Projects, and Ad Bundles

The iAd Creative Management portal and this manual refer to several terms which are defined below:

Figure 1-1  The relationship between an advertiser, a project, and ad bundles

Internal Access

Access to the iAd Creative Management portal is provided via OMT, the Organization Management Tool. If a user has access to OMT, he/she will be provided a link on the masthead to the OMT tool, as noted in the image below:

Figure 1-2  Organizer Management Tool

As with other tools which use OMT, permissions are set up in Groups with Apple IDs assigned to specific groups. The following table lists the Groups which should exist both with the iAd organization as well as at third party creative agencies.

Figure 1-3  Group permissions

Third Party Creative Agencies

For third-party creative agencies who have individuals who need access to the iAd Creative Management portal, the permissions are divided into two primary personas:

iAd Internal Users

iAd internal users will have additional permissions, depending on the persona: