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为 App 中的功能和标签构思一目了然的名称
你构建的产品、功能和标签的名称,往往决定了用户如何理解并浏览你的 App。探索在 App 设计中精心命名的原则,分析各款 Apple App 所采用的命名模式,并了解如何有针对性地做出命名决策。
章节
- 0:00 - Introduction
- 1:18 - Criteria
- 5:25 - Process
- 10:34 - Evaluation
资源
相关视频
WWDC26
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- 0:00 - Introduction
One of the most powerful tools you have for creating it can also be easy to overlook — the name you give things. From hero features to menus, settings, and tab bars, every naming choice shapes how someone experiences your app. This session covers three tools to make those choices well: criteria, process, and evaluation.
- 1:18 - Criteria
Great names share three qualities: they belong in the app, set the right expectation, and work everywhere. This chapter explores each criterion through real examples in Apple apps showing how clarity and trust are built one name at a time.
- 5:25 - Process
Start by identifying your audience. An example exercise demonstrates how the “think,” “feel,” and “do” framework can be used to spark ideas for names in your app.
- 10:34 - Evaluation
Review your ideas for names against the criteria. Not every name needs to check every box. Instead, the context of the feature should guide which criteria matter most. Good names set the pattern for everything that follows, and helps people navigate your app with ease and delight.