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在 App Store Connect 中探索 Retention Messaging
探索如何利用 Retention Messaging 的强大功能，在用户取消订阅之前及时触达他们。了解如何在 App Store Connect 中设置这项功能并添加订阅优惠，同时利用 Retention Messaging API 推送实时消息和替代选项，从而鼓励用户持续订阅你的 App 或游戏。
章节
- 0:00 - Introduction
- 2:38 - Retention Messaging in App Store Connect
- 6:38 - Real-time Retention Messaging
- 11:46 - Retention Messaging comparison
资源
- Interest form: Real-time Retention Messaging
- Supporting monthly subscriptions with a 12-month commitment
- Retention Messaging API
相关视频
WWDC26
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6:08 - Signed transaction updates
// Signed transaction updates { "bundleId": "com.example.app", "productId": "Yoga_summer_2026", "type": "Auto-Renewable Subscription", "transactionReason": "RENEWAL", "inAppOwnershipType": "PURCHASED", "quantity": 1, "price": 0, "currency": "USD", "offerType": 5, // retention offer "offerIdentifier": "Yoga_2026_cancel_free_3m", "offerDiscountType": "FREE_TRIAL", "offerPeriod": "P3M", "transactionId": "1000098916194" "originalTransactionId": "1000011859217", "appAccountToken": "23a91ca7-06f3-425f-bff6-820904b510a9", ... } -
7:50 - Retention Messaging API
// Retention Messaging API: https://api.storekit.apple.com/inApps/v1/messaging // URL configuration PUT /realtime/url GET /realtime/url DELETE /realtime/url // Message configuration PUT /message/{messageIdentifier} DELETE /message/{messageIdentifier} GET /message/list PUT /default/{productId}/{locale} DELETE /default/{productId}/{locale} GET /default/{productId}/{locale} // Image configuration PUT /image/{imageIdentifier} DELETE /image/{imageIdentifier} GET /image/list // Performance testing - Sandbox only POST /performanceTest // initiate test GET /performanceTest/result/{requestId} // get results -
8:34 - Real-time requests
// Real-time requests // Request from the App Store { "originalTransactionId": "123456789", "appAppleId": 6745974591, "productId": "Yoga_summer_2026", "userLocale": "en-US", "requestIdentifier": "c03248af-dd76-4e9b-9c1e-4489cd19a768", "environment": "Production", // or Sandbox "signedDate": 1780920000000 } -
8:57 - Real-time requests with message
// Real-time requests // Request from the App Store { "originalTransactionId": "123456789", "appAppleId": 6745974591, "productId": "Yoga_summer_2026", "userLocale": "en-US", "requestIdentifier": "c03248af-dd76-4e9b-9c1e-4489cd19a768", "environment": "Production", // or Sandbox "signedDate": 1780920000000 } // Your response { "message": { "messageIdentifier": "551ee7c0-c097-418e-9dd5-2a98533a7390" } } -
9:11 - Real-time request with alternate product
// Real-time requests // Request from the App Store { "originalTransactionId": "123456789", "appAppleId": 6745974591, "productId": "Yoga_summer_2026", "userLocale": "en-US", "requestIdentifier": "c03248af-dd76-4e9b-9c1e-4489cd19a768", "environment": "Production", // or Sandbox "signedDate": 1780920000000 } // Your response { "alternateProduct": { "messageIdentifier": "ed7f25fc-5741-46a3-8502-062e0fb8afd0", "productId": "Yoga_summer_2026_annual" } } -
9:24 - Real-time request with promotional offer
// Real-time requests // Request from the App Store { "originalTransactionId": "123456789", "appAppleId": 6745974591, "productId": "Yoga_summer_2026", "userLocale": "en-US", "requestIdentifier": "c03248af-dd76-4e9b-9c1e-4489cd19a768", "environment": "Production", // or Sandbox "signedDate": 1780920000000 } // Your response { "promotionalOffer": { "messageIdentifier": "80135e2b-ae15-4ec4-8c5c-9ecc8045c0dc", "promotionalOfferSignatureV2": "eyJhbGciOiJFUzI…" } }
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- 0:00 - Introduction
Retention Messaging allows you to reach your subscribers when they are about to cancel you subscription, offering you an opportunity to save your subscribers at this critical moment.
- 2:38 - Retention Messaging in App Store Connect
Retention Messaging in App Store Connect allows you to set up retention messages that are automatically delivered to your customers when they are about to cancel a subscription. You can use Asset Library and retention offers to add value to your retention messages.
- 6:38 - Real-time Retention Messaging
Use real-time Retention Messaging and the Retention Messaging API to reach out to your customers in real time when they are about to cancel their subscriptions. The App Store will make a server-to-server call to your configured endpoint to get your real-time message preference.
- 11:46 - Retention Messaging comparison
Compare Retention Messaging in App Store Connect and real-time Retention Messaging to determine which is the right fit for your app.