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利用多席位订阅来拓展订阅用户群并触达新受众
探索通过多席位购买扩大订阅用户群的两种新方法：群组购买允许单个订阅者购买多个席位，并直接从你的 App 邀请其他用户；批量购买则通过 Apple 商务和 Apple 校园教务管理进行，可将你的订阅呈现给大规模采购 App 的企业客户和教育机构客户。了解如何支持多席位订阅，以及在 App Store Connect 中配置价格与销售范围的选项。
章节
- 0:00 - Introduction
- 2:17 - Availability
- 3:24 - Pricing
- 4:43 - Purchasing
- 5:25 - Seat Management
- 5:26 - Next steps
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WWDC26
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- 0:00 - Introduction
Sell subscriptions to groups and organizations through two paths: in-app group purchases, and volume purchasing in Apple Business and Apple School Manager.
- 2:17 - Availability
Available for all auto-renewable subscriptions using StoreKit 2, on by default for most, opted out for Family Sharing subscriptions, and configurable per subscription in App Store Connect.
- 3:24 - Pricing
By default each seat sells at the current price; volume pricing lets you set up to five price bands with reduced per-seat pricing for larger purchases.
- 4:43 - Purchasing
Apple Business and Apple School Manager handle volume purchases; for in-app group purchases, you build the UI and trigger the StoreKit 2 purchase flow with the requested seat count.
- 5:25 - Seat Management
How seats are assigned after purchase — through a device management service for volume purchasing, or invitation links for group purchases, with an included or custom seat management system.
- 5:26 - Next steps
Start thinking about how your application can take advantage of group purchases and volume purchasing.