Apple Arcade: From concept to catalog

Hello everybody. So my name is Adrianna Lewis and I am part of the content strategy and acquisition team here at Apple Arcade. So many of you have likely heard of arcade or even have active games here on the service, but if you don't today, I have the great privilege to share with you all what arcade is all about. So the goal of arcade has always been to create the next generation arcade by offering fun, safe and unforgettable gaming experiences. But before I dive in, here's a short video showing a compilation of some of our favorite original titles.

Platform three go go go.

It's over there.

That way.

Excuse me. Hold that train.

Are we going to play? We're going to go first and see what happens, right? I watched that video like seven times, but every time I watch this, I find a new character. Did you see cinema role? Somebody say yes. Okay. So very cute. Love him. So arcade recently celebrated six years as a service, and players love what arcade has to offer, especially the 250 plus incredibly fun games. All of our games are ad free, with no in-app purchases and providing peace of mind for parents and their families. Plus, subscribers can share the fun with up to five family members for no additional cost, and there are games for everyone in the household. We are also deeply committed to privacy, ensuring a safe and secure gaming environment where everyone can play with confidence, knowing that they are in full control of their data. And in addition, players can access their games online or offline on the go across all of their favorite Apple devices, including iPhone, iPad, Mac, Apple TV and Vision Pro.

So Aki can also be accessed via the tab on the iOS App Store, and the service is accessed in similar ways across iPad, Mac and Apple TV. And as you learned earlier, the App Store attracts over 800 million weekly visitors. This is a great funnel for players to find your game, but you can also access the arcade tab from the new Apple Games app. You will learn more about this in a later session, but this is where players can find their last played arcade games, initiate challenges with friends for a little friendly competition, or discover newly added games to our ever growing catalog.

So first, we have originals. These are experiences that are built up from from the ground up exclusively for Apple Arcade. For instance, in partnership with Bandai Namco, we launched Katamari Damacy Rolling Live, the first official sequel to the Katamari series in almost a decade. Then there are greats like Balatro Mobile Game of the year, winner games you might already know and love from the App Store or Steam, but on arcade, players get the complete Experience with no ads, no in-app purchases, and all of the DLC unlock, which is all included in the subscription.

So here are some of the studios that we have partnered with. Some large and small, some you've definitely heard of, and some awesome smaller teams that you can discover. And the truth is, we couldn't do this without our amazing developers from all over the world. I'm super proud that we have worked with 180 developers from over 30 countries. Their creativity and problem solving skills are what makes arcade so special, and they have trusted us with some of their biggest and most unique franchises. We're talking awesome indie hits like Stardew Valley and Bloons, as well as massive titles like Worms and Sonic. And I'd be remiss if I skipped over my personal favorite, Hello Kitty Island Adventure.

And our developers have received accolades from both critics and award bodies who love these games, too. And since arcade launch, they've received critical acclaim from media outlets, garnering over 300 awards and nominations. But there's always room for a few more.

So the best part is developers keep coming back. Many of them are even launching their second or third title on arcade from rovio's Angry Birds Reloaded and Angry Birds Bounce to Pomelo Games. Outlanders one and two and Sega Sonic Racing and Sonic Dream Team. These studios are showing that arcade is a great place to launch your games. But why? Well, a big reason is the support system that we've built. We partner each of our developers with one of our experienced game producers, someone who has walked a mile in your shoes, and they're the go to point of contact for everything arcade, essentially offering white glove treatment from start to finish. And speaking of support, a lot of developers speak highly of the creative agency. Developers love the fact that they can focus on the fun and not have to worry about converting players into spenders. But this also allows you to focus on creating the best experience.

And with hundreds of millions of unique users visiting the App Store each month. We are happy to support our partners in marketing and promotion through the lifecycle of their game, so this often means activating unique channels with and placements that offer both high reach and deep personalization to help each game find the right players at the right time.

But our funding model is key, with many of our projects with little to no investment from developers, and upon launch, each game has an equal chance to earn meaningful bonus pool payments every month, regardless of the game size or budget.

Now, we know that not every game is a perfect fit for arcade. However, arcade offers a fantastic experience for players and a valuable distribution platform for developers of all sizes, and we are always seeking the world's best games and encourage you to consider us in your platform strategy. We'd love to see your ideas, so please use the link here to submit them. And thank you so much for your time and look forward to hopefully chatting soon.