Limits on App IDs - 10 every 7 days

I am a new "developer," and I've done a fair bit of experimenting in the last few days as I work up a few simple apps. Today, I made the mistake of changing the name of an app (to HRO Daily) and immediately afterward I got this message when I tried to build it for iPhone --

  1. Communication with Apple failed. Your maximum App ID limit has been reached. You may create up to 10 App IDs every 7 days.

  2. No profiles for 'QBCon.HRO-Daily' were found: Xcode couldn't find any iOS App Development provisioning profiles matching 'QBCon.HRO-Daily'.

Is this real or is it a function of changing the name?
I am using a free account at the current time, if that matters!
Thx.
Limits on App IDs - 10 every 7 days
 
 
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