Designing for iPhone

Learn how to optimize the design of your app or game
for the all-screen displays of iPhone XS, iPhone XS Max, and iPhone XR.

Human Interface Guidelines

Get in-depth information and UI resources for designing great apps that integrate seamlessly with Apple platforms.

Apple Design Awards Announcing This Year’s Winners

Discover the winning apps of 2018, reflecting the best in design, innovation, and technology on Apple platforms.

See the winners

Videos Watch Sessions and Tutorials

Learn how to craft intuitive, forward-thinking apps, great in-app purchase experiences, strong onboarding designs, and much more.

See design video collection

Accessibility Making Apps Accessible

Leverage accessibility APIs to make your apps function seamlessly for everyone.

Learn more

Internationalization Building Apps for the World

Gain users around the world by localizing your user interface in other languages.

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App Store Marketing Your Apps

Download design resources and find out how to market your apps within Apple standards.

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Apple Devices Designing Accessories

Get detailed specifications and guidelines on designing accessories for Apple devices.

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