You can use in-app purchases to sell a variety of content, including subscriptions, new features, and services. There are four in-app purchase types you can offer.
Users can purchase different types of consumables, such as lives or gems in a game, to further their progress through an app. Consumable in-app purchases are used once, are depleted, and can be purchased again.
Users can purchase non-consumable, premium features within an app. Non-consumables are purchased once and do not expire, such as additional filters in a photo app. Apple can host content associated with your non-consumable in-app purchases.
Users can purchase access to services or periodically updated content, such as monthly access to cloud storage or a weekly subscription to a magazine. Users are charged on a recurring basis until they decide to cancel.
Users can purchase access to services or content for a limited duration, such as a season pass to streaming content. This type of subscription does not renew automatically, so users need to renew each time.
See What’s New
Watch WWDC 2017 session videos to see the latest on in-app purchases, including promoting in-app purchases and new StoreKit APIs.
Freemium Business Model
Learn how developers across a range of categories approach using the freemium model in their apps.
Customer Payment Methods
The App Store makes it easy to offer your content to users around the world. Users can pay for your apps and in-app purchases with credit or debit cards, carrier billing, digital wallets, and App Store and iTunes gift cards, depending on their region.