The App Store Expands to 20 New Countries

You can now distribute your apps in 175 countries and regions on the App Store, allowing you to increase your impact and grow your business.

Learn about expanding to new markets

App Store for Apple Watch

With watchOS 6, customers around the world can use the new App Store for Apple Watch to easily discover, browse, search, and install apps directly on their wrist. And for the first time, you can distribute an app just for Apple Watch, without a companion app on iOS.

Learn about preparing your apps

Now Available on the App Store

We’re looking for games that redefine games. If you’re working on a groundbreaking, unreleased game and would like it to be considered for Apple Arcade, we’d love to hear from you.

Learn about Apple Arcade

Promoting Your Subscriptions with New Offers

Provide a discounted price for existing or previously subscribed customers. Subscription offers can help re-engage subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price.

Learn about subscription offers

Mac App Store

Redesigned from the ground up to be the first place customers go to find apps for Mac.

Learn about the Mac App Store

Developer Insights

See how developers approach finding success on the App Store and what they’ve learned along the way.

Watch the films

Five Platforms.
Infinite Opportunities.

With the App Store, you can bring your ideas to life on the platforms that deliver the best experiences. Learn more about preparing your app, engaging your audience, and growing your business.

Guidelines and Resources

Review best practices and criteria for designing, submitting, and marketing your app to ensure a great user experience.

View guidelines and resources