Making the Most of the App Store

The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

Learn more about the App Store


Watch session videos on App Store distribution and marketing, presented at WWDC and other events.

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Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

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Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.

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Promoting your app

Get marketing assets to help promote your app, and learn about getting featured on the App Store.

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