Developer Insights

See how developers approach finding success on the App Store and what they’ve learned along the way.

Go to Developer Insights

Four Platforms.
Infinite Opportunities.

With macOS, iOS, watchOS, and tvOS, you can extend your success across the Apple ecosystem and bring your ideas to life on the platforms that deliver the best experiences. As you plan your next app, learn more about App Store business models and ways to expand and engage your audience.

Learn about planning your next app

Create the Next Generation of Apps.

The incredibly rapid adoption rate of new software by Apple customers means you can use cutting-edge Apple technologies to create compelling app experiences. Discover best practices for implementing the latest technologies and get guidance on design and app review criteria so you can build the polished and intuitive apps that Apple customers expect.

View guidelines

Over a Billion Active Devices Worldwide.

With over 180 billion apps downloaded from the App Store and $70B paid to developers, it’s an incredible time to develop and distribute on Apple platforms. Find out how you can submit your apps to the App Store and reach customers around the world.

Learn about preparing your app submission