Coming to the App Store this fall.

We’re looking for games that redefine games. If you’re working on a groundbreaking, unreleased game and would like it to be considered for Apple Arcade, we’d love to hear from you.

Learn about Apple Arcade

Promoting Your Subscriptions with New Offers

Provide a discounted price for existing or previously subscribed customers. Subscription offers can help re-engage subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price.

Learn about subscription offers

Mac App Store

Redesigned from the ground up to be the first place customers go to find apps for Mac.

Learn about the Mac App Store

Developer Insights

See how developers approach finding success on the App Store and what they’ve learned along the way.

Watch the films

Four Platforms.
Infinite Opportunities.

With the App Store, you can bring your ideas to life on the platforms that deliver the best experiences. Learn more about preparing your app, engaging your audience, and growing your business.

Guidelines and Resources

Review best practices and criteria for designing, submitting, and marketing your app to ensure a great user experience.

View guidelines and resources