Making the Most of the App Store

The App Store is the world’s safest and most vibrant marketplace, giving you the opportunity to deliver your apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 countries and 40 languages. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.


Get guidance and best practices on App Store business models and features, whether you’re launching an app for the first time or updating an existing app. Learn about creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.

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Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

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Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.

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