App Re-branding

We would like to re-brand an existing app but continue allowing downloads for the old branded app as it's tied to print media that will be around for many years. Is this permissible? I was told it is not without any details, but my research says otherwise.

They are completely different brands, logos and company names but the same app.

Hi Colleen,

Clearly you didn't find an answer to your question here, but did you get to an answer eventually? I'm wondering because we're in a similar situation whereby our existing app will be rebranded for use outside our country of origin. Within our country of origin the app will use our own brand. The two apps will be similar, exept for the branding.

Thanks in advance!

App Re-branding
 
 
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