Help! No one is purchasing in-app and I don't know why.

I've built a very niche app - a safari and animal-spotting app. I'm finding it hard to get it into people's hands and when I do, people don't purchase.

On top of being very niche, I also think there are problems with the flow on the app from the moment it is downloaded to the moment the first Destination is ready.

I would really love some feedback from some fellow developers on how I can improve things to get more people to purchase in-app.

Even though many of you have probably never gone on safari, you have a load of experience with app flow and that sort of thing.

If you could put yourself into the shoes of someone planning to go on safari, your feedback would be priceless!

What might you expect from a safari app?

What might you do to prepare for a safari expedition? How can my app help with that preparation?

You guys are my last hope.

Regards,

Ryan Ashton Well Spotted! Hong Kong