I've found that Xcode 7 seems to generate its code coverage results on a xccoverage file inside Logs/Test on my project's derived data folder.
Is there a way to get this file name from xcodebuild? Also, is there a way to convert it to another format (gcov or Cobertura XML for example)?
That tech note describes using gcov, and is not part of Xcode 7's code coverage support. For Xcode 7, there's a Coverage.profdata file that's produced down inside the CodeCoverage directory of the Intermediates folder of your project's build directory. That file can be read by the llvm-cov command line tool.