App Rebrand / Relaunch

Hi - we are rebranding our app and need to weigh pros & cons on re-launching as a new app vs releasing the rebranded app using the same bundle ID. Is the later possible? ie releasing a rebranded app with a new name but the bundle ID retains the old name? Would this cause problems down the track?

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What platform is this on?

And, if that’s macOS, are you distributing via the App Store? Or independently?

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Quinn “The Eskimo!” @ Developer Technical Support @ Apple
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  • iOS distributed via the App Store. We're shooting for retaining the old bundle ID and changing the App name etc.

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    PatMcK
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