We are planning to distribute our app outside of TestFlight because our testing period exceeds the 90-day limit. Since we have an Apple Developer account, we are considering using Unlisted App Distribution for long-term testing.
I have a few questions regarding this approach:
After completing testing via Unlisted Distribution, is it possible to switch the same app to a public App Store release, or would we need to create and submit a separate app for public distribution?
If a separate app is required, are there any restrictions from Apple on releasing essentially the same app under a different bundle identifier through another distribution channel? (Additionally, once testing is finalised, we plan to discontinue the Unlisted App version.)
Are there any potential complications or limitations we should anticipate (e.g., app review concerns, versioning, or policy compliance) related to this matter?
Any guidance or best practices in this matter would be greatly appreciated.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags:
App Store
App Review
Bundle ID
App Submission
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