Design Spam 4.3

Hello

So I have an application which is in the Apple store. I wanted to fixe some issue therefore i created update build with the following:

•	Reworked Character Physics: Improved responsiveness and movement for smoother, more controlled gameplay.
•	Bug Fixes & Performance Enhancements: Fixed critical issues affecting gameplay consistency and stability. Players will now experience better performance and more accurate controls.
•	Mac Catalyst Fixes: Improved support for macOS, fixing issues related to UI scaling and responsiveness.

The changes above are basically all there is. Now it seems that i am not able to pass review as it constantly marks design spam and not give anything in particular. Whats up with that ?

Today, I also got this issue, really strange why apple with no specific reason, judge our app like spam or similar with others apps.

Ye, weirdest part is they accepted the concept and distributed application. However now for the update with bugs suddenly its design spam. I am not even sure how to proceed :D

Ask the App Review team.

Thats the thing they provide no i formation 4.3 thats it.

I recently did an experiment to figure out why my app update keeps getting rejected under 4.3(a) Design Spam, and the results make no sense.
	•	I removed ALL changes except for minor number tweaks to character movement.
•	The submitted build is now 99.9% identical to the live App Store version.
•	This exact same codebase was previously approved and is currently live.

Despite this, Apple still rejected the update under 4.3(a) Design Spam.

This raises serious questions:

1️⃣ How can a build that was already approved now be classified as spam? 2️⃣ Why is Apple blocking ALL further updates even when there are no functional changes? 3️⃣ What steps can I take to get an actual explanation from Apple?

Has anyone else experienced this? How do I escalate this beyond the generic rejections?

Hello,

I recently received the same rejection reason for my app, which is new to the Apple Store. My app introduces a unique feature, and while there are competitors in the market, many of them mislead users and require subscriptions for full functionality. In contrast, I have developed an app that is completely free, monetized through ads, and offers more features and content than competing apps.

I have dedicated the past five months to developing this app, and now I am facing this rejection without a clear path forward. I would greatly appreciate any guidance on how to proceed and address the issue effectively.

Thank you in advance for any advice or insights.

Design Spam 4.3
 
 
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