Hello,
I’m planning to develop a custom referral-based attribution system for my app. The goal is to log the number of installs that come from unique referral links and then track subsequent in‑app analytics (for example, when a user reaches level 5 in a game). I’d also like to capture the user’s country to further segment these analytics.
I want to build this system myself—without relying on third‑party services (such as AppsFlyer or Branch) since I only need a few key data points and want to keep costs low. However, I’m aware of the privacy restrictions in iOS and want to ensure that my implementation complies with Apple’s guidelines.
Specifically, I would appreciate guidance on the following:
Permissible Signals:
Is it acceptable to log signals like IP address (or a suitably anonymized version), device model, and timestamp to help correlate the referral click to a successful install and subsequent in‑app events? Are there any other recommended non‑PII signals that can be used to confirm a referral install without risking rejection during App Review? Best Practices:
What are the best practices for handling and transmitting these signals (e.g., should IP addresses be truncated or hashed)? How can I ensure that my system remains compliant with Apple’s App Tracking Transparency and other privacy guidelines? I’d appreciate any insights or references to relevant documentation that might help me build this system without getting rejected by Apple.
Thank you in advance for your assistance!