As a user from Bulgaria, I would also like to suggest a possible approach that could benefit both Apple and users in the European Union.
Even if the new AI-powered Siri becomes available in the EU in the future, it is unlikely to support every European language immediately. For example, Siri AI does not currently support Bulgarian, which means many users like me would still be unable to use its full capabilities in our native language.
Because of this, I believe users should have the option to choose their preferred AI assistant as the system assistant—for example Siri, ChatGPT, Gemini, or another approved assistant.
From my perspective, this could also align well with the goals of the Digital Markets Act (DMA). If Siri in the EU is required to have the same level of system access and permissions as third-party assistants, then all assistants would operate under the same rules, with the same privacy protections and the same limitations regarding access to system resources.
This would create a level playing field while still allowing users to decide which assistant best meets their needs.
For users like me, this would be especially valuable because I could choose an assistant that supports Bulgarian, while still enjoying the privacy and security standards that Apple is known for.
I understand that this is only one possible approach, and there may be technical or regulatory challenges that I am not aware of. Nevertheless, I believe giving users more choice could be beneficial for both Apple and its customers across the European Union.
I would be interested in hearing what other developers and Apple engineers think about this idea.