Meet with App Store experts

Available through December 8, 2022

Want to make your product pages even better? Have questions about in-app events or implementing subscriptions? Connect with App Store experts and learn how you can make the most of these features. Discover how to attract new customers, test marketing strategies, optimize subscriptions, and so much more. Live presentations with Q&A will be held in multiple time zones and languages.

Registration is open to members of the Apple Developer Program. Please sign in with your Apple ID associated with your membership in the Apple Developer Program.

View schedule and register

Get started with app discovery and marketing

Learn how you can improve the discovery of your app on the App Store. We’ll explore the different ways people find apps on the App Store and show you how to make your own app more discoverable. Get to know the elements of a great product page, the role of search, referral traffic, and promotional features you can use to encourage new downloads.

Presented in English, Spanish, Brazilian Portuguese, Mandarin, and Japanese.

Optimize subscriptions for success: acquisition

Learn how you can acquire subscribers and grow your business using App Store features. We’ll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.

Presented in English, Spanish, Mandarin, Japanese, and Korean.

Get started with in-app events

Discover how you can highlight your app or game’s content on the App Store. We’ll take you through the in-app events feature and provide recommendations, tips, and best practices for helping people discover content or events within your app.

Presented in English, Thai, and Vietnamese.

Make the most of in-app events

Discover how you can highlight your app or game’s content on the App Store. We’ll take you through the in-app events feature and provide recommendations, tips, and best practices for helping people discover content or events within your app.

Prior experience with in-app events on the App Store is recommended.
Presented in English, Spanish, Brazilian Portuguese, Mandarin, Japanese, and Korean.

Get started with custom product pages

Learn how you can create additional versions of your App Store product page and showcase different features or content within your app. We’ll explore how you can create pages for a specific aspect of your app or a specific audience, show you how to set it up in App Store Connect, and highlight strategies for success.

Presented in English, Thai, Vietnamese, and Japanese.

Make the most of custom product pages

Discover how you can maximize the effectiveness of your custom product pages on the App Store. We’ll cover best practices, provide data-based recommendations, and share success stories from developers who have used custom product pages to reach specific audiences.

Prior experience with custom product pages on the App Store is recommended.
Presented in English, Spanish, Brazilian Portuguese, Mandarin, Japanese, and Korean.

Get started with product page optimization

Help make your App Store product page even more relevant and effective with product page optimization. We’ll explore details of the feature, take you through the setup process in App Store Connect (including how to test different app icons, screenshots and app previews), and share testing strategies to help you get started with your product page optimization efforts.

Presented in English, and Japanese.

Make the most of product page optimization

Learn how to get more from your product page optimization tests. We’ll explore best practices, provide data-based recommendations, and share success stories from developers who have used product page optimization to make their App Store product pages even more relevant and effective.

Prior experience with product page optimization on the App Store is recommended.
Presented in English, Spanish, Brazilian Portuguese, Mandarin, Japanese, and Korean.

Get started with TestFlight

Discover how you can use TestFlight to improve your app experience and ready it for release on the App Store. We’ll take you through an overview of TestFlight, including how to invite testers and provide information to them about testing. We’ll also provide best practices for receiving feedback and explore how you can get the most out of the testing process.

Presented in English, Mandarin, and Japanese.