Meet with App Store experts
August 1 - 24, 2023
Want to make your product pages even better? Have questions about in-app events or implementing subscriptions? Connect with App Store experts and learn how you can make the most of these features. Discover how to attract new customers, test marketing strategies, optimize subscriptions, and so much more. Live presentations with Q&A will be held in multiple time zones and languages.
Registration is open to members of the Apple Developer Program. Please sign in with your Apple ID associated with your membership in the Apple Developer Program.
Explore App Store pricing upgrades
Learn about the newest pricing capabilities available on the App Store. We’ll walk through enhanced global pricing, new tools to manage pricing by storefront, additional price points, and global equalization. We’ll also share configuration examples.
Presented in English, Spanish, Brazilian Portuguese, and Mandarin.
Get started with app discovery and marketing
Learn how you can improve the discovery of your app on the App Store. We’ll explore the different ways people find apps on the App Store and show you how to make your own app more discoverable. Get to know the elements of a great product page, the role of search, referral traffic, and promotional features you can use to encourage new downloads.
Presented in English, Japanese, Mandarin, Spanish, Brazilian Portuguese, Thai, and Vietnamese.
Optimize subscriptions for success: acquisition
Learn how you can acquire subscribers and grow your business using App Store features. We’ll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.
Presented in English, Korean, Mandarin, and Spanish.
Measure and improve acquisition with App Analytics
Learn how App Analytics can help you better understand user acquisition, so you can make data‑informed decisions. Explore ways to find out where your users are coming from and review definitions of key metrics. We’ll also discuss how peer group benchmarks and other features can help improve your acquisition strategy.
Presented in English, Japanese, Korean, Spanish, and Brazilian Portuguese.
Use Game Center to boost discovery and engagement
Explore how Game Center, Apple’s social gaming network, helps players discover and engage with your game. Learn about Game Center and App Store features that can help you connect with new players and keep them coming back, as well as Apple technologies designed to deliver powerful gameplay experiences.
Presented in English, Japanese, Spanish, and Brazilian Portuguese.
Make the most of product page optimization
Learn how to get more from your product page optimization tests. We’ll explore best practices, provide data-based recommendations, and share success stories from developers who have used product page optimization to make their App Store product pages even more relevant and effective.
Prior experience with product page optimization on the App Store is recommended.
Presented in English, Spanish, and Brazilian Portuguese.
Make the most of custom product pages
Discover how you can maximize the effectiveness of your custom product pages on the App Store. We’ll cover best practices, provide data-based recommendations, and share success stories from developers who have used custom product pages to reach specific audiences.
Prior experience with custom product pages on the App Store is recommended.
Presented in English, Spanish, and Brazilian Portuguese.
Make the most of in-app events
Discover how you can highlight your app or game’s content on the App Store. We’ll take you through best practices, provide data-based recommendations, and share success stories from developers who have used in-app events to grow their business.
Prior experience with in-app events on the App Store is recommended.
Presented in English, Mandarin, Spanish, and Brazilian Portuguese.