App Store Review Guidelines
A set of technical, content, and design criteria we use to review all apps and app updates submitted to the App Store in an effort to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content.
Human Interface Guidelines
Guidance and UI resources for designing great apps that integrate seamlessly with Apple platforms.
App Store Marketing Resources and Identity Guidelines
Guidance on including App Store badges, photography and video, Apple product images, and more in your marketing communications.
Guidelines for Using Apple Trademarks and Copyrights
Guidance on using Apple trademarks, service marks, or images in your marketing and reference materials, websites, products, and packaging.
App Store Promo Artwork Guidelines
Guidance on preparing your promotional artwork if your app is considered for featuring by the App Store.
Apple Pay Marketing Guidelines
Guidance on letting your customers know that you support Apple Pay.
Acceptable Use Guidelines for Apple Pay on the Web
Guidance on incorporating Apple Pay into your website.
Add to Apple Wallet Guidelines
Guidance on including “Add to Apple Wallet” buttons in your apps, web pages, and emails, as well as using the badge on printed materials.