Dear all,
I have been working for a year and invested a lot of money for creating a kind of a "fantasy" league related to football. I checked with a lawyer before starting the App development and he told me that if the game is free there shouldn't be any problem with the football team licenses, specially if we republish sports results (already published in all the international media). Obviously we use real football team shields, as we comply both conditions (free App and republish sports results).
I have also checked other Apps in App Store and there are a lot of Apps including the same shields that I'm being told to remove from my App. I don't think all of them have any license from the FIFA or UEFA or any particular team.
This is the answer I received from Apple:
Guideline 4.1 - Design - Copycats
Your app or its metadata appears to contain misleading content.
Specifically, your app includes content that resembles one or multiple third-party sport teams and/or leagues.
It's a Freemium app, where we publish real results of the Champions (for example) and create a ranking based on our own punctuation system.
I would highly appreciate if someone could help me with this. Specially if someone had a similar experience and finally achieved to publish the app.