right now it seems there is a problem (at least for some) with embedded frameworks on watch OS 2.0.
See https://forums.developer.apple.com/thread/4394?q=framework
See https://forums.developer.apple.com/thread/11714?q=framework
See https://forums.developer.apple.com/thread/11606?q=framework
So basically i have 2 questions:
Are embedded frameworks supported for watchOS 2.0 apps?
Does anyone use an embedded framework for watchOS 2.0 and is the app actually running on a device?