Hi,
I’ve recently had questions regarding GDPR and privacy on Apple products and spoke to numerous sources regarding it, but some of my queries remain unanswered. I was then directed to this forum so I’m hoping someone on here may be able to help please!
In Apple’s development program information, In article 3.3.12 it states: “You and Your Applications (and any third party with whom You have contracted to serve advertising) may use the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”
Following seeing the aforementioned article I asked if this meant that iOS apps are only allowed to associate one IDFA with one user? I.e. if an app user got a new iPhone, would this mean that the application developers would have to remove the previous IDFA, and now associate the one from the new device with the user?
Hope that makes sense and that you may be able to help.
Thanks