Thank you for your reply. Please forgive the length - and of course I do not expect you to read this entire response - but this is how we replied. We would be grateful for any guidance. REPLY SUMMARY HERE: I'd like to provide more information to help App Review better understand my business model. The primary purpose of my app is to be a curated cash back search engine for many well-known products and services and as a way for people to generate a steady income. We do not encourage users to watch ads or perform marketing-oriented tasks. We include links to videos in each of our curated service reviews as a way to educate the user on the service and topic related to their selected goal. We do not benefit financially from these videos. They are used solely for educational purposes. For example, if a user selects the 'side-hustles' goal, we provide pros, cons, reviews and a video on each specific side-hustle. We spend hours researching this information by speaking with actual customers of those services. This information is not easy to find. Purpose encourages people to make better informed decisions about what is best for them. The app also has an innovative earnings sharing feature that allows people to create a steady income by sharing the app with their friends. This is a powerful feature that helps people earn hundreds of dollars per month without having to risk their savings or invest very much time. About 70% of our existing 11,000 users connect their bank account to Purpose. We are then able to suggest even more targeted products and services that can help members pay down their debts, build their credit and/or savings and reduce their existing bills. Privacy and data security are hallmarks of our brand. We don't sell or share data with any third party, which we hope is another unique reason why people trust Purpose. About 85% of our reviews are 5 stars. I've attached a few of them, which I hope provide more insight into why people like Purpose. We have been told that combining financial technologies, self-directed goal search, deeply curated content, cash back and income generation is a very unique model that our users have never seen before.
