Custom pronounciation for my App Icon. Can Acessibility Label apply to "App Icon"?

I need to custom the pronounciation of my App Icon. Now my icon is named "Hi KE", and now voice over speaks "Hike", I want it speak like "Hi", "K", "E". What should I do to work this out? I

Custom pronounciation for my App Icon. Can Acessibility Label apply to "App Icon"?
 
 
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