Apple should begin to integrate a feature in iMessages that allow an iMessage user to send a clip of a song to another user very quickly and easily like you can a emoji paid subscription users to the Apple Music service can select any portion of clip five10 seconds of the entire song that’s in the Apple Music library non-subscription members can send pre-selected clips of certain links that Apple has put in there. This will encourage users to not only share songs, and encourage those with subscriptions to listen to more music, but it will also encourage those without subscription to subscribe to enjoy that feature of iMessage similar to how you can send a message with a screen affect. You should be able to send a text message but then have the other person’s iPhone play a song in the background also it would be a lot better if the person had full access to the full song they could select via lyrics what portion of the audio clip they want to send via video lyric .