Apple Watch companion App not installing when installing iOS app

There's another thread on here with similar Q but seems to have no resolution. So starting my own. The basics Xcode 15.3.0 beta 3 iOS 17.4 The WatchOS 10.4

I have an iPhone app with a companion watch app. In Xcode if I set the scheme to my iOS app it installs on my phone but the companion watch app does not auto install on my watch. Automatic App Install is turned on in Watch app on iPhone. To run the app on watchOS I have to run it directly from the watch scheme on Xcode. If I delete the app from the watch then go into the iOS watch app on the iOS device to install on my watch I receive an error "This app could not be installed at this time"

Is there a known cause solution?