Rejected for 4.3(a) Spam -- Any help appreciated

Hey there, looking for advice. I am trying to figure out more details as to why my app is rejected.

They say: 4.3 Spam (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.

I know this is a unique app, I have spent several years developing it.

When I got rejected the first time, I decided to spend time and re-design the interface such as removing my tab bar navigation structure and making it a hamburger re-designing the GUI to have a cleaner look etc -- even redesigning my login screen.

Still rejected for 4.3(a) Spam.

Our content is completely unique and I can't get anything else other than

"Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know."

Some examples of our old vs new. The new alone should be evidence this was a unique binary and not a template...

So very confused on what to do next... Please anyone help. Any advice is appreciated.

The image with the 3 screenshots is the old. 5 is the new.

I'm in the same boat. My app was initially rejected for spam, then after making a few changes it was accepted. Then it was live on the store for a while and I made a few more updates all accepted no problem, then I suddenly got rejected again for spam without any significant change that could explain it. Now it's currently in appeal but has already been three weeks. I'm a new developer and so far it's been terrible.

Thank you for your post and appeal. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us.

Rejected for 4.3(a) Spam -- Any help appreciated
 
 
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