I was wondering if there was a way to submit an app for review before completing the terms of service and privacy policy in case the app does not get approved.

Hello, I submited an app for review on the 1st January, since then I have had two messages back regarding questions / issues with the setup on the app. The last message was on the 7th Jan to which I corrected the problem (was a setting within the app store). I have not had a reply back since, I have also sent an e-mail to support but not had a reply. Could someone look at this please to get things moving? I would hope the app is in a state to be approved at this point. Thank You.

Dear Apple Support, We are experiencing an issue where iPhone-only apps (marked as "Designed for iPhone" in the App Store) are not appearing at all in the App Store on newer iPads running iPadOS 26.2 (A16 chip model), including in managed distributions via Apple Business Manager. The app in question is X App, and it works fine on older iPads with previous iPadOS versions. Is there a policy change or stricter enforcement starting from iPadOS 18 or later that prevents iPhone-only apps from being searchable, visible, or assignable on iPad devices (especially supervised/managed ones)? If yes, does the developer need to update the app to Universal or add explicit iPad compatibility in App Store Connect for it to become available again? We would appreciate any official reference or confirmation on this behavior. Thank you for your assistance.

Hi! Tried to enroll, proceed with payment but it's been already 10 days but no confirmation but acknowledged says 2 business days, please can you tell me what should I do?

I just launched my app Stonk on the App Store and spent $100 on ads but haven’t seen any downloads. I’m curious if others rely on the same strategies or if bigger ad budgets work better. Marketing has been challenging, so I’d appreciate advice on how to advertise more effectively.

I built the Appvector tool – aso.report, a completely free ASO analysis platform designed to help indie developers easily improve their App Store listings without complex metrics or costly subscriptions. Just paste your app’s URL to get instant insights, multi-country analysis, and actionable recommendations - making ASO simple, accessible, and effective for everyone.

Hey everyone, I’ve been building iOS apps since 2011, released several, took a four-year break, and recently launched two new apps, but the ecosystem feels very different now. Earlier, new apps saw strong first-day downloads and fast Google indexing, while today my App Store pages took weeks to appear and show almost no organic traction without promotion, so I’m curious if others notice this and how developers now gain discovery.

App store growth in 2026 is driven by discoverability that blends relevance conversion and long term quality signals as Apple and Google now understand intent user satisfaction and app value far beyond keywords and installs. This guide explains how modern app ranking works how to track it and how to improve visibility on iOS App Store and Google Play using strategies aligned with today’s algorithms and user behavior.

Hi guys, I need some help with an issue. When I submit my testing app to TestFlight, it gets uploaded successfully, but I'm not able to download it from TestFlight. I'm getting this error: SDK version issue: This app was built with the iOS 18.2 SDK. Starting April 2026, all iOS and iPadOS apps must be built with the iOS 26 SDK or later, included in Xcode 26 or later, in order to be uploaded to App Store Connect or submitted for distribution. It’s obvious that we all need to update to the iOS 26 SDK before April 2026, but my question is: Why is TestFlight already blocking builds 3 months before the actual enforcement date? Is anyone else facing this issue, and is there any known resolution or workaround? Your help or suggestions would be appreciated.

Do I need to upload a new version and submit it for review? Several of my applications have expired binaries—does this mean I need to rebuild the app and upload a new binary for each application?

I am a developer, and I first launched the tvOS app. Users purchased it from the Apple Store and can use the tvOS app. Then, I uploaded the iOS app again, but some users (those who did not use the promotional code) were unable to download it due to the "purchased" status displayed on the Apple Store. How can I solve this problem? At present, it has been tested to restart, exit with ID, and log in again. Another question to ask, does a promotion code correspond to a platform? Can't it be universally used across all platforms, right?

Tablet is set to false in the code. Device family only says iPhone in the metadata. I was not required to upload iPad photos. Yet, I keep getting rejected because of how it performs on iPad.. Can someone please help me if you have a moment This is the only rejection reason This is so disheartening that I am not being heard

Hello! I recently submitted a request for the Family Controls (Distribution) for my app, and I’d be super happy if i could have some information about how long this process usually takes so i can plan accordingly. It would help immensly since we want to ship the app as soon as possible. I submitted the request around a week ago. Is there anything I can do on my end to help the process move more smoothly? Thanks in advance!

My new version is stuck with 'Ready for Distribution' status since Jan 18. I have contact Apple by email, chat and call; however, they replied that they'll need senior/technical supporters for this, but all of them are busy now (?), and will contact me later. Does any face the same issue?

Did any one face this issue "Note that users expect apps they download to function on all the devices where they are available. Since your app may be downloaded onto iPad devices, it is important that it also function as expected for iPad users" even though we already done the following Target → General → Deployment Info Devices: ☑ iPhone ☐ iPad ← MUST be unchecked UIDeviceFamily = 1 Mac Catalyst is set to NO

Hello everyone, I'm seeking advice from the community regarding an App Review rejection I've been struggling with. Situation: My Mac app, an application launcher, has been rejected under Guideline 5.2.5 for being "too similar to LaunchPad, which creates a misleading association with Apple." After requesting specific feedback on what needs to change, I received only a generic response directing me to read the guidelines without any actionable details about which features or design elements are problematic. My App's Differentiating Features: My app includes numerous features that distinguish it from LaunchPad: Windowed mode in addition to fullscreen Category topbar with filtering capabilities Resizable grid with customizable icon sizes and spacing Advanced organization with custom categories, tags, and usage tracking Different visual design language and interaction patterns The Challenge: I've observed several other app launchers on the Mac App Store that appear to share more similarities with LaunchPad than mine does (e.g., identical pagination, similar grid layouts, similar visual design). This makes it difficult to understand why my app specifically was flagged. What I've Tried: Provided detailed documentation of differentiating features Requested specific feedback on which elements need changing Compared my app to approved alternatives on the store Received only a generic response with no actionable guidance Questions for the Community: Has anyone else faced this type of rejection for app launchers or similar utility apps? What specific changes did you make that satisfied App Review? Are there particular visual elements or features that App Review considers "off limits" for this category? Should I consider filing a formal appeal, or is there a better path forward? Are there any Apple engineers who might be able to provide insight into how to differentiate from built-in macOS apps while still solving the same user problem? My Goal: I'm not trying to clone LaunchPad - I'm trying to provide users with a more powerful, customizable alternative. However, without specific guidance on what crosses the line, I'm stuck in a loop where I can't make meaningful changes. Any advice, experiences, or suggestions would be greatly appreciated. Has anyone successfully navigated a similar rejection? Thank you in advance for your help!

please help. i've tired every solution i can find online, and believe they may be outdated in most recent version of Xcode: https://forums.developer.apple.com/forums/thread/92638 https://stackoverflow.com/questions/46216718/missing-cfbundleiconname-in-xcode9-ios11-app-release Here is the error when distributing the build to testflight -> Asset validation failed Missing Info.plist value. A value for the Info.plist key 'CFBundleIconName' is missing in the bundle 'lucaspfeiffer.sun'. Apps built with iOS 11 or later SDK must supply app icons in an asset catalog and must also provide a value for this Info.plist key. For more information see http://help.apple.com/xcode/mac/current/#/dev10510b1f7. (ID: 47b317ae-c06a-425b-9fc7-3c9e6ac9c001) Asset validation failed Missing required icon file. The bundle does not contain an app icon for iPhone / iPod Touch of exactly '120x120' pixels, in .png format for iOS versions >= 10.0. To support older versions of iOS, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 362522bf-f96c-4cf2-99b6-8d984ef546b8) Asset validation failed Missing required icon file. The bundle does not contain an app icon for iPad of exactly '152x152' pixels, in .png format for iOS versions >= 10.0. To support older operating systems, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/user_interface (ID: 9c5a2bcf-36ae-42bf-80fe-705dbe6e85d7)

Hi Apple, One of my developers cannot accept a user invite. He's filling out the captcha and claims to have filled it out multiple times and had it correct. His response was: "continue button is disabled" Can somebody help me address this issue? He's based out of Colombo, Sri Lanka if that helps at all.

I have published a number of games under my account so far (before I let my account expire and 2 since I reactivated it) but now that I want to update my latest app I am told I can't submit it for review because my tax information is not up to date Looking at the missing info I see they want my VAT ID. That is the only thing missing on my account. Problem is that I am not a company and thus don't have a VAT ID. Now what? Does this mean I can never publish or update any app on iStore ever again until I change over to a business account and somehow make R50,000 outside of the App Store??? I am honestly stumped and don't know what to do :( Here in South Africa you are required to get a VAT ID if you earned over R1,000,000 in 12 months but you are allowed to voluntarily apply for a VAT ID once you earned over R50,000 for the year. In both cases, though, you have to be a company to apply. Individuals have to use their Tax Reference Number in place of a VAT ID whenever a VAT ID is required. So I try to use my TRN with App Store Connect and it just says my TRN is not valid. I copy paste it directly from the South African Revenue Services website to App Store Connect so it is absolutely correct and yet, Apple is saying "Nope, we don't like that number. Choose another one". So what do I do? 🤷

Hello, I submitted my game app on 28 Dec last year. Unfortunately, it was stuck in review for weeks. I've tried submitting a request to expedite the review, I've reached out via the contact form, I've even tried resubmitting the build - all to no avail. Prior to this, I've been able to release monthly updates without trouble. Any advice on this issue would be greatly appreciated, thank you kindly!