Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Unfair 4.3(a) Rejection - Update Blocked
Hi, Our latest update for Top Scorer 2 was rejected under Guideline 4.3(a) - Spam, despite previous versions being approved without issue. We have been developing this game since 2017, and it is an original creation with unique gameplay, AI, and physics. This update includes super important bug fixes and improvements critical for our user base, yet Apple claims it is too similar to other apps without specifying which ones or what exactly needs to change. Previous version with similar features and design, was successfully approved, we are improving resolutions, updating SDKs and enhancing security for our players, why would you reject it, leaving players with an older version of the game that lacks the vast array of improvements we've incorporated in the game. Has anyone faced a similar rejection? Any advice would be appreciated.
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На сколько быстро приходит ответ на проверку приложения?
Пытаюсь выгрузить приложение в App Store, но получил отказ, и чтобы объяснить некоторые пункты в отказе выбрал пункт "Ответ на проверку приложения", внутри этого ответа развернуто разобрал каждый пункт и отправил. Но ответа пока не последовало, они вообще читают эти ответы и отвечают на них?
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Session metrics in AppStoreConnect Analytics
In my company, we are keeping a log of the monthly session numbers of our app which is hosted in the AppStore. We have noticed a sharp decline in the numbers over a certain range of numbers and want to find out which users are not returning and cater to their needs to better our app. From where can we get those numbers? AppStoreConnect does not provide this data. Is there any API for this? Any help will be much appreciated.
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Invalid binary file error
I used Unity to build an Xcode project. Two weeks ago, I was able to successfully publish the same project to TestFlight for external testing. However, after making some modifications and republishing it to TestFlight, the status remained in "Waiting for Review" for a few minutes before showing "Invalid Binary." What could be the issue?
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Urgent: App Stuck "In Review" for 10 Days – Repeated Delays Impacting Releases
Dear Apple App Review Team, I’m reaching out here as a last resort, as my previous attempts to get a response through the developer support portal have been met with only automated replies. My app has been stuck in the "In Review" state for 10 days, and unfortunately, this is not the first time. Every time a new feature is added, the review process takes weeks, causing major disruptions to my development and release schedule. Based on backend logs, it appears that while the app is technically "In Review," no one has actually opened it, meaning it's sitting in a queue without active review. I have submitted daily support tickets and expedited review requests, but I have yet to receive a response from a real person—only the standard copy-paste replies. This lack of transparency and responsiveness makes it extremely difficult to plan and operate efficiently. Given that this is one of the most profitable indie apps on the visionOS App Store, I believe it deserves a more predictable and efficient review process. These extended delays are not just frustrating but actively harming the app’s growth and user experience. I urgently request immediate action on this matter. Please do not reply with a generic link directing me to support—I’ve already exhausted that route without success. I need a real response and a clear resolution. App ID: 6737148404
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Are there specific guidelines for submitting MDM (Mobile Device Management) apps to the App Store? 🥺
Hello, I am a developer operating an MDM (Mobile Device Management) app. My app has only the functionality to disable/enable the camera, and the profile download is done through Safari. There have been no changes in the guidelines in all the years that I have undergone review, and the app has passed the review process until now. However, this time the app was rejected for installing a configuration profile that disables the camera. (guideline 2.5.9) Could you please let me know if it is possible to request a re-review, or if MDM apps are no longer allowed on the App Store? Thank you for your assistance.
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Apple asked to pay again for Apple developer account
I already paid for my Apple Developer membership using GoPay, but I've been offered to purchase it again through manual payment. this is my enrollment ID NAZPV3SJW6. an this is the proof that I've paid via GoPay o n January 18, but I've been offered to purchase it again through manual payment. this is my enrollment ID NAZPV3SJW6. an this is the proof that I've paid via gopay
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AppStore sandbox not renewing subscription
I am currently testing my in app subscription via sandbox. I am able to make the purchase and verify it, but it will not auto renew. The sandbox account is flagged as being subscribed, so it can't be purchased again, but I don't actually get the auto renewal. I did notice that randomly on app boot up, I'll get a bunch of the backlogged auto renewals come in, but they are never actually sent to me when the 3 minute expiration is finished. This is on macOS, so I am not able to actually look at and manage the sandbox subscriptions. It seems like that's only a thing for iOS. Is this just a behavior with the sandbox environment or will this behavior also happen with legitimate App Store? The code I use is below: @MainActor func updateCustomerProductStatus() async { var purchasedSubscriptions: [Product] = [] for await result in Transaction.currentEntitlements { do { let transaction = try checkVerified(result) switch transaction.productType { case .autoRenewable: if let subscription = subscriptions.first(where: { $0.id == transaction.productID}) { purchasedSubscriptions.append(subscription) } default: break } } catch { print("catching \(error)") } } init() { subscriptions = [] updateListenerTask = listenForTransactions() Task { await requestProducts() await updateCustomerProductStatus() } } deinit { updateListenerTask?.cancel() } func listenForTransactions() -> Task<Void, Error> { return Task.detached { // Iterate through any transactions that don't come from a direct call to `purchase()`. for await result in Transaction.updates { do { let transaction = try self.checkVerified(result) // Deliver products to the user. await self.updateCustomerProductStatus() // Always finish a transaction. await transaction.finish() } catch { // StoreKit has a transaction that fails verification. Don't deliver content to the user. print("Transaction failed verification.") } } } }
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Apple asked to pay again for Apple developer account
On January 18, 2025, I already paid for my Apple Developer membership using GoPay, but I've been offered to purchase it again through manual payment. this is my enrollment ID N*******6. an this is the proof that I've paid via gopayOn January 18, but I've been offered to purchase it again through manual payment. this is my enrollment ID NAZPV3SJW6. an this is the proof that I've paid via gopay
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Inquiry Regarding the Apple Review Process
It has been a month since our app was last submitted for review. I reached out to your review team to ensure a fair process, but unfortunately, it was rejected. I’m hoping to better understand if this is the current process, as it seems there were no issues addressed before the rejection. I would greatly appreciate any clarification or guidance on how we can move forward. App Name: Model Cycling - Fitness Apple ID: 6504571841 App URL: https://apps.apple.com/cn/app/id6504571841 Appeal Closure Notice Appeal Ticket: APL120898 Thank you for contacting the App Review Board. We received your appeal request for Model Cycling - Fitness. However, during our evaluation we noticed that your appeal request did not include specific reasons why you believe your app complies with the App Store Review Guidelines. To ensure your app is processed as quickly as possible, we have closed your appeal and will forward the information you provided to a member of the App Review team who is familiar with your app to provide further assistance. If necessary, they will message you directly via App Store Connect. If you are still unable to resolve the issue, please respond to the most recent message you received from App Review in the App Review section of App Store Connect and we will provide additional support.
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Unable to install app through TestFlight
End of last week I found the build on TestFlight marked as expired even if the evaluation period was not ended. I created and uploaded a new build, it is listed in App Store Connect, but I cannot assign tester groups (when I try I get an error message). Also, I'm internal tester but when I try to install the app using TestFlight I got error "Cound not install [app name]. The requested app is not available or doesn't exists".
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Request for Reconsideration of Apple Developer Account Termination
Dear Apple, I am writing to respectfully request a reconsideration of the termination of my Apple Developer account. I fully understand and accept the previous decision, and I would like to provide some background information to help you understand my situation. My account was terminated in 2018 due to the sale of an app to another party. This action unintentionally linked my account to activities that violated Apple’s guidelines. I acknowledge that this violated the Apple Developer Program License Agreement, and I deeply regret this mistake. At the time, I only intended to generate some additional income and did not fully understand the consequences of my actions. Since then, I have spent considerable time understanding Apple’s guidelines and policies. I now realize how important these rules are to maintain the integrity and safety of the App Store and its users. I assure you that such oversights will not happen again. I have learned from this experience and am fully committed to adhering to Apple’s guidelines moving forward. I am passionate about being a part of the Apple Developer community and contributing positively. I kindly request that you consider reinstating my developer account. I understand the seriousness of my past mistake and promise to uphold the highest standards of conduct in the future. Since joining the Apple Developer Program in February 2016, I have always been hopeful of creating high-quality products and providing users with great experiences. After selling the app in December 2018, I realized that I should have trusted in my creations and focused on building something valuable, rather than seeking short-term gain, which led to this unfortunate outcome. If there are any additional steps I need to take or further information I can provide to assist in the review of my case, please let me know. Thank you for considering my request. I look forward to the possibility of contributing to the Apple Developer community once again. Sincerely, Wang Chaojie
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App Review Delayed – Is There an Issue Causing the Hold
The review process has now stretched on for nearly a month. Despite my repeated attempts to follow up through phone calls, I have received no updates or feedback. This lack of communication is becoming frustrating. Could you please clarify why there has been such a long delay? It feels like I’m being strung along with no real explanation. Please let me know what’s going on. App Name: Model Cycling - Fitness Apple ID: 6504571841 App URL: https://apps.apple.com/cn/app/id6504571841
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Review Process Delayed, When Will It Be Completed?
The review process has been ongoing for nearly a month now. I’ve also communicated through phone calls during this period, but have continuously received no feedback on the progress. May I ask how much longer it will take? Is there some issue that has arisen? What exactly is going on? @App Review App Name: Model Cycling - Fitness Apple ID: 6504571841 App URL: https://apps.apple.com/cn/app/id6504571841
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