App Review

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Understand the technical and content review process for submitting apps to the App Store.

App Review Documentation

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App Stuck in Review for Over a Month – Already Published on Google Play with Strong User Interest
Hello Apple App Review Team, I am an independent game developer, and my game has been stuck in the App Review process for approximately one month without a final decision. Submission ID: e1dfbdc4-ed91-4e02-acf5-1de15461d895 My application has been awaiting review for an unusually long period. After several weeks without progress, I canceled the previous submission and submitted it again, hoping to resolve the delay. Unfortunately, the latest submission is still in "Waiting for Review", with no further updates or explanation. I would also like to highlight that my game is already published on Google Play, where it has attracted significant user interest and exceeded 10,000 downloads. Google Play link: https://play.google.com/store/apps/details?id=com.alpsoft.kus The game is actively available to Android users, and I am eager to make it available to iOS users as well. As an independent developer, I have invested considerable time and effort into creating and improving this game. The prolonged review delay is affecting my ability to reach new players and expand to another platform. I fully understand that Apple needs to carefully review applications before publication. However, I would sincerely appreciate assistance in understanding why my submission has remained pending for so long. Could an Apple App Review representative please: Investigate the reason for this unusually long delay. Confirm whether anything is preventing my application from entering active review. Escalate my submission to the appropriate team. Provide an update or guidance on any further steps required. I am not requesting automatic approval or special treatment. I simply hope my game can receive a fair and timely review. Thank you for your time and assistance. I would greatly appreciate any help in resolving this situation. Best regards, Independent Game Developer
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Repeated App Review Delays – Could There Be an Issue With My Developer Account
Hello Apple App Review Team, I'm reaching out because I'm genuinely concerned that there may be an issue with my Apple Developer account or the review process associated with it. During my previous app submission, I initially assumed the delay was normal and that waiting another 3–4 days would resolve it. Unfortunately, the app remained stuck for nearly two weeks before the situation was finally addressed. Now, I'm experiencing a similar situation again. My latest submission entered "Waiting for Review" on November 12, 2026, at 8:20 AM. As of November 14, 2026, at 9:10 PM, more than 60 hours have passed without any progress or communication. I understand that Apple aims to review 90% of submissions within 48 hours and that some reviews naturally take longer. However, after experiencing a delay of nearly two weeks previously, I'm worried that simply continuing to wait may lead to the same situation again. My biggest concern is whether there might be an underlying issue with my Apple Developer account, submission records, or review queue that is repeatedly preventing my apps from being reviewed in a timely manner. I'm not just asking for my current app to be reviewed faster. I'm hoping someone from Apple can help investigate whether there is a recurring issue affecting my account. Could the App Review team please help check: Whether there are any account-level issues, restrictions, or technical problems affecting my submissions. Whether my current submission is correctly placed in the review queue. Whether anything is preventing my apps from entering the review process normally. If possible, I would sincerely appreciate having this investigated or escalated to the appropriate team. I'm concerned about experiencing another prolonged delay without knowing whether something is wrong or whether any action is required from me. Submission ID:bfa4f9c6-ce77-4884-a2c6-3b4aedf31356 Thank you for your time and assistance. I would really appreciate any help in understanding and resolving this situation.
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Binder X (Apple ID 6827784194) in Waiting for Review since November 8
Our app Binder X (Apple ID 6827784194), version 1.0.0 build 8, was resubmitted for review on Sunday, November 8 at 5:51 PM Pacific, after a rejection. It has been in Waiting for Review since then and has not moved to In Review. We have also submitted two expedited review requests. Could someone from App Review confirm whether the submission is in the queue as expected, or whether anything is needed from us? We are glad to provide any information required. Thank you.
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Stuck in App Review Since September 26. Please Help
Hi everyone, I wanted to share our story because, after reading countless forum threads and trying everything we can think of, we're honestly running out of hope. We're a US-based fintech company, and we've been trying to get our new app approved since September 26. It's been over six weeks, five rejections, and not a single actual bug or technical issue has been identified. We've responded to every request within 24–48 hours, provided all the documentation, and done our best to make the review process as smooth as possible. Here's what's happened: First rejection: Additional information and a demo video Almost everything requested was already in our Review Notes. It honestly felt like nobody had read them. But okay, we provided everything again. Second rejection: Website domain mismatch We explained the situation and eventually filed an appeal, which was approved. Apple confirmed there was no issue. We thought we could finally move forward. But strangely, things seemed to get worse after that. I really don't want to believe filing an appeal could affect how our app is treated, but at this point, it's hard not to wonder :( Third rejection: Missing business documentation The documentation was already attached in both App Review Messages and Review Notes. The file was even clearly named. We pointed this out, and eventually that issue was resolved too. 4 & 5. Fourth and fifth rejections: App functionality This is where we are now, and honestly, it's the most frustrating part. The reviewer seems to be testing our app without using the demo credentials we've provided in both App Review Messages and Review Notes. Without logging into the demo accounts, they simply can't access or test many of the app's features. As a result, we're receiving rejections because the app supposedly doesn't offer the functionality it's expected to have. But those features are there. They work. The reviewer just isn't seeing them. We've provided the credentials and instructions multiple times, yet the same issue keeps coming up. It's incredibly discouraging to have your app rejected for missing functionality when that functionality is fully implemented and available to test. And honestly, we have no idea how to explain this any more clearly. And here's what makes this especially frustrating. We genuinely love Apple. Some of our developers have spent over 10 years building apps for this platform. We respect the guidelines and understand that reviewers deal with an enormous workload. We know mistakes happen. We're all human. But please, when reviewing a complex financial app, take a moment to read the Review Notes and our replies. We spend time writing them for a reason. We're not asking for special treatment. We just want a fair review of the information we've already provided. We've contacted Developer Support multiple times, but responses often take 10+ days and usually just tell us to wait. Meanwhile, our entire team is stuck. We've invested so much time, money, and energy into this product, and every additional week really hurts. If anyone from the App Review team or App Review Board is reading this, could you please help us? We'd be incredibly grateful if someone could take a fresh look at our submission and help us finally move forward. And if any other developers have been through something similar, please share your experience. We're honestly out of ideas. We still believe in Apple. We just really hope someone is listening. Thank you for reading
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Does messaging that only reaches the app's own business count as "Messaging and Chat" in the Age Rating?
My app is rejected under Guideline 2.3.6 because the Age Rating answer for "Messaging and Chat" is "No". The reviewer says the app includes messaging and chat. I want to understand what the guideline means before I change the answer. What the app does: It is a companion app for families of a martial arts school (a business). Parents sign in to see their child's schedule, billing, and so on. A signed-in adult can send a message only to their own school. They never choose a recipient and can never reach another family or any other user of the app. The school's staff reply from somewhere else (the school's website), not from inside this app. Teen accounts (ages 13 to 17) are created by the school at a parent's request. They have no messaging at all. The Messages tab is not shown to them, and our server refuses any message from them. The app uses the Declared Age Range API to meet Texas age assurance requirements. My question: Does a feature that only lets a user contact the business providing the service, and never another user of the app, count as "Messaging and Chat" for the Age Rating? Or does that capability apply only to user-to-user communication? I had understood the capability to mean users messaging other users. If the answer is that any in-app message form counts, I will change the rating to "Yes". I just want to be sure I understand the definition, since the App Store Connect help text for that question is short. Has anyone been through this with a "contact the business" or support-style message feature? I asked the reviewer, but they pointed me here, since they "are not able to provide feedback on app concepts or features". Thank you.
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Stuck in "Waiting for Review" for 14 days, no reply from Developer Support (with case ID)
Our first iOS app, Inosace Sleep, version 1.0, has been in "Waiting for Review" since October 29, 2026 (14 days). The review hasn't started and we haven't received any messages from App Review. What we've tried so far: Requested an expedited review on November 5. Apple confirmed it, but the status hasn't changed. Contacted Developer Support on November 7 (case ID 30000008149224), no reply yet. All agreements, tax and banking information are active in App Store Connect, and nothing has been changed since the submission. Is there anything else we can do, or could someone from Apple take a look?
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App Stuck In Review Since October 26, 2026 — No Updates Despite Multiple Support Requests
Hello, I'm reaching out regarding an ongoing issue with an iOS application that has been stuck in the "In Review" status since October 26, 2026. As of today, November 13, the application has been in review for 18 days without any updates, rejection notices, requests for additional information, or communication explaining the delay. I've published multiple applications through the App Store before, and while I understand that review times can vary, I've never experienced anything remotely close to this. I've reached out to Apple Developer Support multiple times, sent approximately five emails, and even spent nearly three hours on hold trying to speak with someone who could provide some information. I've also submitted an expedited review request, which unfortunately hasn't resulted in any progress either. I even spoke with a support representative who mentioned that they would try to push the issue forward, but despite all these attempts, I still haven't received any meaningful updates or explanations. This delay has significantly affected my business, and it's incredibly frustrating to have an application sitting in review for this long without knowing what's happening or whether anything is actually being done. I completely understand that certain applications might require additional review time, and I have no issue with that. However, I would at least expect some form of communication, especially after nearly three weeks and multiple attempts to contact support. At this point, I'm genuinely concerned that the application might be stuck in Apple's review system or that something has gone wrong internally. Has anyone experienced a similar situation where an application remained specifically in "In Review" for this long? Is there any way to reach someone directly from the App Review team or escalate this beyond the standard support channels? I've already tried requesting an expedited review without success, so I'm unsure what other options are available. I'd appreciate any guidance or assistance, especially from someone at Apple who might be able to look into this. Thank you.
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Please help: Critical bug fix build stuck/lost in review queue for 10+ days (Apple ID: 6766006483)
Hey everyone, We have a critical update for our app (Hook - AI Rizz Wingman) that has been stuck in "Waiting for Review" for over 10 days now across resubmissions, without moving to "In Review". This release includes urgent fixes and core product updates that are currently holding up our rollout. We've already checked the Resolution Center and there are no open messages or pending actions on our end. Has anyone else experienced this kind of delay recently? Beyond submitting an expedited review request, is there anything else that actually helps get a stuck build moving again? (In case anyone from the App Review team is browsing the forums and can take a look, here are the app details: Bullet App Name: Hook - AI Rizz Wingman  Bullet Apple ID: 6766006483  Bullet Bundle ID: com.hook.eden  Bullet SKU: 0001)  Thanks in advance for any insights
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New developer: how do you give TestFlight testers free access to a subscription app?
Hi everyone - I'm new to iOS development and about to launch my first app, so apologies if this is a basic question. The app has one yearly auto-renewable subscription with a free trial. I'd like my TestFlight testers to be able to use everything for free while they try out new versions. From what I've read, TestFlight and App Review both use the sandbox, so the app can't tell a tester from a reviewer while it runs. Apple's receipt validation article says to use the sandbox "while your app is in review". If I've got that wrong, please let me know. These are the options I've come up with: Two builds from the same code: one for TestFlight with the subscription turned off, and one with it on that goes to App Review and the App Store. One build. Testers subscribe in the sandbox, which is free, and subscribe again whenever TestFlight stops renewing it (it renews daily, up to 6 times). One build where a new sandbox install behaves the same as the App Store, but once someone has subscribed in the sandbox they're never locked out again. What do you do in your own apps, and what would you recommend? Has App Review ever pushed back on any of these? Thank you for any help.
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Using “Swift” in a Mac app name: acceptable for a Swift developer tool
Hi, I’m about to submit a macOS developer tool called “Swift AI”. It’s a local coding assistant that works inside Xcode and focuses on Swift and SwiftUI development. It isn’t affiliated with or endorsed by Apple. Before I submit, I’d like to know whether the name is likely to be a problem, given that Swift is an Apple trademark. Is using “Swift” in the app name acceptable for a tool built specifically for Swift development, or is it likely to be rejected under the App Review Guidelines on Apple trademarks? If it would be acceptable, are there conditions I should meet, such as a “not affiliated with Apple” statement in the description, avoiding the Swift logo, or a different format like “AI for Swift”? If it’s likely to be rejected, is there a recommended way to say the tool is for Swift without using “Swift” in the name? I’d rather rename now than after a rejection, so any guidance is appreciated. Thanks.
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All 4 of My Original Native Games Rejected Under Guideline 4.3 & 4.2.6 – No Reply to Appeal/Expedite Request
Hello everyone, After waiting over a week in review, all of my recently submitted apps were rejected under Guideline 4.3 (Spam) and Guideline 4.2.6 (App Generation Services). The rejection messages are generic and do not specify which components, assets, or metadata triggered the flags. To clarify, these are original native apps built from scratch in Xcode/Swift—not commercialized templates, web wrappers, or third-party app generation builds—and each has distinct mechanics, custom assets, and functionality. I have already replied in the Resolution Center, submitted an official appeal/support inquiry, and requested an expedited review, but it has been 3 days with no response. Has anyone experienced false-positive 4.3/4.2.6 flags across multiple distinct apps on the same developer account, or can an Apple representative advise on what specific areas I should audit to get these resolved? Thank you in advance for your guidance.
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App stuck "In Review" for 12 days after resubmission (Case 103001645719)
Hello, Our app has been in "In Review" status since October 25, 2026 — 12 days now, with no messages or requests from App Review. App: Ryla: Photo Looks & Filters (Apple ID 6821447421) Submission ID: bbe1d65e-6429-4c33-9a25-7c2128f6c8a8 Items: version 1.0 (build 10), two auto-renewable subscriptions, a subscription group and three consumable in-app purchases Developer Support case: 103001645719 Timeline: Oct 12: first submission Oct 25: rejected under Guideline 1.1 (screenshots); we replaced the flagged screenshots and previews and resubmitted the same day Oct 25 → today: "In Review", no further updates We have also requested an expedited review and replied to our Developer Support case. Agreements, tax and banking are all active, and there are no unanswered messages in App Store Connect. Could someone from App Review please check whether this submission is stuck? We're happy to provide a demo video, test details or anything else needed right away. Thank you.
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App Review from 30t October, No Update from Review Team
Hello, I am looking for advise and if anyone knows apple developer / app review team phone number, please help. I have submitted my app Day1Work on 15th October, App review team reviewed on 30th October and ask to provide some log in creds , which I provided and updated the app with what they were asking for. Since 30th of October till now there are no respose from the app review team, I have tried Expadited Review Request, wrote to support through the form, called 3 times general apple support team, but nothing , no update. If anyone is facing the similar issue , please share and what did you which helped later. Thank you for your attention. S.Howlader
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App Stuck in Pending Review for Almost a Month – Unable to Get a Response from Apple
Hello everyone, I'm reaching out to see if anyone else has experienced a similar situation or can point us in the right direction. Our app has been stuck in Pending Review for almost a month, and we haven't received any updates from Apple regarding its review status. We've tried multiple times to contact Apple Developer Support and the App Review team, but unfortunately, we haven't been able to get a response. We've also been trying to find a way to schedule a phone call with an Apple representative, but the available support channels seem to be busy or unavailable. We completely understand that the App Review process can take time, and we respect that. However, waiting almost a month without any communication or explanation is extremely frustrating, especially when this directly impacts our launch plans. I'd really appreciate some advice on the following: Has anyone experienced an app being stuck in Pending Review for this long? Is there a specific way to escalate a review that has been pending for several weeks? Is there any way to directly contact or schedule a call with someone from the App Review team? We're not looking for special treatment. We simply want to understand what's happening and get some communication from Apple so we can move forward. Any advice or suggestions would be greatly appreciated. Thank you!
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Pending review
I have created a new app. my app's review is pending form almost 1 month. I have sent multiple email through contact us option but not getting any reply. Can anyone help me with this? How can I get connected with apple developer team. Urgent help is very much appreciated as I am almost wait for approval form 45 days.
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Cannot delete never-approved in-app purchases: repeated 2.1(b) rejections
Our free app has been rejected three times under guideline 2.1(b): "In-app purchase products associated with the app version submitted for review could not be found in the submitted binary... remove them from App Store Connect before resubmitting." We would gladly remove them, but App Store Connect does not let us. Situation: 3 non-consumable in-app purchases, created in September 2026, submitted once with version 1.0, never approved, never sold. The app is now free for good: the current build contains no StoreKit code and no purchase screen. The products are removed from sale in all 175 territories. In App Store Connect they sit in "Drafts" with the state "Developer Rejected". There is no delete control: not in the list, not in Edit mode, not on the product page. App Store Connect API: DELETE /v2/inAppPurchases/{id} returns 409 ENTITY_ERROR.IAP_DELETE_NOT_ALLOWED ("You cannot delete the in-app purchase"). Removing the items from the review submission returns 409 "Item was already submitted". We cancelled that review submission. Deletion is still refused. We removed each product's review screenshot; the state became MISSING_METADATA. Deletion is still refused, and the last localization cannot be deleted either ("Cannot delete last localization"). Questions: Is there a supported way to permanently delete in-app purchases that were submitted once but never approved? If not, can App Review or Developer Support remove them on Apple's side? We opened Developer Support case 30000014593095. Until they are removed, how can we keep App Review from associating these drafts with a binary that does not implement them? App Apple ID: 6814027093. Thank you.
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App Stuck in Review for Over a Month – Already Published on Google Play with Strong User Interest
Hello Apple App Review Team, I am an independent game developer, and my game has been stuck in the App Review process for approximately one month without a final decision. Submission ID: e1dfbdc4-ed91-4e02-acf5-1de15461d895 My application has been awaiting review for an unusually long period. After several weeks without progress, I canceled the previous submission and submitted it again, hoping to resolve the delay. Unfortunately, the latest submission is still in "Waiting for Review", with no further updates or explanation. I would also like to highlight that my game is already published on Google Play, where it has attracted significant user interest and exceeded 10,000 downloads. Google Play link: https://play.google.com/store/apps/details?id=com.alpsoft.kus The game is actively available to Android users, and I am eager to make it available to iOS users as well. As an independent developer, I have invested considerable time and effort into creating and improving this game. The prolonged review delay is affecting my ability to reach new players and expand to another platform. I fully understand that Apple needs to carefully review applications before publication. However, I would sincerely appreciate assistance in understanding why my submission has remained pending for so long. Could an Apple App Review representative please: Investigate the reason for this unusually long delay. Confirm whether anything is preventing my application from entering active review. Escalate my submission to the appropriate team. Provide an update or guidance on any further steps required. I am not requesting automatic approval or special treatment. I simply hope my game can receive a fair and timely review. Thank you for your time and assistance. I would greatly appreciate any help in resolving this situation. Best regards, Independent Game Developer
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Repeated App Review Delays – Could There Be an Issue With My Developer Account
Hello Apple App Review Team, I'm reaching out because I'm genuinely concerned that there may be an issue with my Apple Developer account or the review process associated with it. During my previous app submission, I initially assumed the delay was normal and that waiting another 3–4 days would resolve it. Unfortunately, the app remained stuck for nearly two weeks before the situation was finally addressed. Now, I'm experiencing a similar situation again. My latest submission entered "Waiting for Review" on November 12, 2026, at 8:20 AM. As of November 14, 2026, at 9:10 PM, more than 60 hours have passed without any progress or communication. I understand that Apple aims to review 90% of submissions within 48 hours and that some reviews naturally take longer. However, after experiencing a delay of nearly two weeks previously, I'm worried that simply continuing to wait may lead to the same situation again. My biggest concern is whether there might be an underlying issue with my Apple Developer account, submission records, or review queue that is repeatedly preventing my apps from being reviewed in a timely manner. I'm not just asking for my current app to be reviewed faster. I'm hoping someone from Apple can help investigate whether there is a recurring issue affecting my account. Could the App Review team please help check: Whether there are any account-level issues, restrictions, or technical problems affecting my submissions. Whether my current submission is correctly placed in the review queue. Whether anything is preventing my apps from entering the review process normally. If possible, I would sincerely appreciate having this investigated or escalated to the appropriate team. I'm concerned about experiencing another prolonged delay without knowing whether something is wrong or whether any action is required from me. Submission ID:bfa4f9c6-ce77-4884-a2c6-3b4aedf31356 Thank you for your time and assistance. I would really appreciate any help in understanding and resolving this situation.
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Binder X (Apple ID 6827784194) in Waiting for Review since November 8
Our app Binder X (Apple ID 6827784194), version 1.0.0 build 8, was resubmitted for review on Sunday, November 8 at 5:51 PM Pacific, after a rejection. It has been in Waiting for Review since then and has not moved to In Review. We have also submitted two expedited review requests. Could someone from App Review confirm whether the submission is in the queue as expected, or whether anything is needed from us? We are glad to provide any information required. Thank you.
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Stuck in App Review Since September 26. Please Help
Hi everyone, I wanted to share our story because, after reading countless forum threads and trying everything we can think of, we're honestly running out of hope. We're a US-based fintech company, and we've been trying to get our new app approved since September 26. It's been over six weeks, five rejections, and not a single actual bug or technical issue has been identified. We've responded to every request within 24–48 hours, provided all the documentation, and done our best to make the review process as smooth as possible. Here's what's happened: First rejection: Additional information and a demo video Almost everything requested was already in our Review Notes. It honestly felt like nobody had read them. But okay, we provided everything again. Second rejection: Website domain mismatch We explained the situation and eventually filed an appeal, which was approved. Apple confirmed there was no issue. We thought we could finally move forward. But strangely, things seemed to get worse after that. I really don't want to believe filing an appeal could affect how our app is treated, but at this point, it's hard not to wonder :( Third rejection: Missing business documentation The documentation was already attached in both App Review Messages and Review Notes. The file was even clearly named. We pointed this out, and eventually that issue was resolved too. 4 & 5. Fourth and fifth rejections: App functionality This is where we are now, and honestly, it's the most frustrating part. The reviewer seems to be testing our app without using the demo credentials we've provided in both App Review Messages and Review Notes. Without logging into the demo accounts, they simply can't access or test many of the app's features. As a result, we're receiving rejections because the app supposedly doesn't offer the functionality it's expected to have. But those features are there. They work. The reviewer just isn't seeing them. We've provided the credentials and instructions multiple times, yet the same issue keeps coming up. It's incredibly discouraging to have your app rejected for missing functionality when that functionality is fully implemented and available to test. And honestly, we have no idea how to explain this any more clearly. And here's what makes this especially frustrating. We genuinely love Apple. Some of our developers have spent over 10 years building apps for this platform. We respect the guidelines and understand that reviewers deal with an enormous workload. We know mistakes happen. We're all human. But please, when reviewing a complex financial app, take a moment to read the Review Notes and our replies. We spend time writing them for a reason. We're not asking for special treatment. We just want a fair review of the information we've already provided. We've contacted Developer Support multiple times, but responses often take 10+ days and usually just tell us to wait. Meanwhile, our entire team is stuck. We've invested so much time, money, and energy into this product, and every additional week really hurts. If anyone from the App Review team or App Review Board is reading this, could you please help us? We'd be incredibly grateful if someone could take a fresh look at our submission and help us finally move forward. And if any other developers have been through something similar, please share your experience. We're honestly out of ideas. We still believe in Apple. We just really hope someone is listening. Thank you for reading
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Does messaging that only reaches the app's own business count as "Messaging and Chat" in the Age Rating?
My app is rejected under Guideline 2.3.6 because the Age Rating answer for "Messaging and Chat" is "No". The reviewer says the app includes messaging and chat. I want to understand what the guideline means before I change the answer. What the app does: It is a companion app for families of a martial arts school (a business). Parents sign in to see their child's schedule, billing, and so on. A signed-in adult can send a message only to their own school. They never choose a recipient and can never reach another family or any other user of the app. The school's staff reply from somewhere else (the school's website), not from inside this app. Teen accounts (ages 13 to 17) are created by the school at a parent's request. They have no messaging at all. The Messages tab is not shown to them, and our server refuses any message from them. The app uses the Declared Age Range API to meet Texas age assurance requirements. My question: Does a feature that only lets a user contact the business providing the service, and never another user of the app, count as "Messaging and Chat" for the Age Rating? Or does that capability apply only to user-to-user communication? I had understood the capability to mean users messaging other users. If the answer is that any in-app message form counts, I will change the rating to "Yes". I just want to be sure I understand the definition, since the App Store Connect help text for that question is short. Has anyone been through this with a "contact the business" or support-style message feature? I asked the reviewer, but they pointed me here, since they "are not able to provide feedback on app concepts or features". Thank you.
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14h
Stuck in "Waiting for Review" for 14 days, no reply from Developer Support (with case ID)
Our first iOS app, Inosace Sleep, version 1.0, has been in "Waiting for Review" since October 29, 2026 (14 days). The review hasn't started and we haven't received any messages from App Review. What we've tried so far: Requested an expedited review on November 5. Apple confirmed it, but the status hasn't changed. Contacted Developer Support on November 7 (case ID 30000008149224), no reply yet. All agreements, tax and banking information are active in App Store Connect, and nothing has been changed since the submission. Is there anything else we can do, or could someone from Apple take a look?
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15h
App Stuck In Review Since October 26, 2026 — No Updates Despite Multiple Support Requests
Hello, I'm reaching out regarding an ongoing issue with an iOS application that has been stuck in the "In Review" status since October 26, 2026. As of today, November 13, the application has been in review for 18 days without any updates, rejection notices, requests for additional information, or communication explaining the delay. I've published multiple applications through the App Store before, and while I understand that review times can vary, I've never experienced anything remotely close to this. I've reached out to Apple Developer Support multiple times, sent approximately five emails, and even spent nearly three hours on hold trying to speak with someone who could provide some information. I've also submitted an expedited review request, which unfortunately hasn't resulted in any progress either. I even spoke with a support representative who mentioned that they would try to push the issue forward, but despite all these attempts, I still haven't received any meaningful updates or explanations. This delay has significantly affected my business, and it's incredibly frustrating to have an application sitting in review for this long without knowing what's happening or whether anything is actually being done. I completely understand that certain applications might require additional review time, and I have no issue with that. However, I would at least expect some form of communication, especially after nearly three weeks and multiple attempts to contact support. At this point, I'm genuinely concerned that the application might be stuck in Apple's review system or that something has gone wrong internally. Has anyone experienced a similar situation where an application remained specifically in "In Review" for this long? Is there any way to reach someone directly from the App Review team or escalate this beyond the standard support channels? I've already tried requesting an expedited review without success, so I'm unsure what other options are available. I'd appreciate any guidance or assistance, especially from someone at Apple who might be able to look into this. Thank you.
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15h
Please help: Critical bug fix build stuck/lost in review queue for 10+ days (Apple ID: 6766006483)
Hey everyone, We have a critical update for our app (Hook - AI Rizz Wingman) that has been stuck in "Waiting for Review" for over 10 days now across resubmissions, without moving to "In Review". This release includes urgent fixes and core product updates that are currently holding up our rollout. We've already checked the Resolution Center and there are no open messages or pending actions on our end. Has anyone else experienced this kind of delay recently? Beyond submitting an expedited review request, is there anything else that actually helps get a stuck build moving again? (In case anyone from the App Review team is browsing the forums and can take a look, here are the app details: Bullet App Name: Hook - AI Rizz Wingman  Bullet Apple ID: 6766006483  Bullet Bundle ID: com.hook.eden  Bullet SKU: 0001)  Thanks in advance for any insights
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18h
2 weeks+ for expedited review
my app has taken on aversge 21 days between reviews happening ive been waiting for an expedited review for 2 weeks on the phone yesterday they said apps are reviewed in the order they come in so that means every single expedited review has been waiting longer than 2 weeks, correct?
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New developer: how do you give TestFlight testers free access to a subscription app?
Hi everyone - I'm new to iOS development and about to launch my first app, so apologies if this is a basic question. The app has one yearly auto-renewable subscription with a free trial. I'd like my TestFlight testers to be able to use everything for free while they try out new versions. From what I've read, TestFlight and App Review both use the sandbox, so the app can't tell a tester from a reviewer while it runs. Apple's receipt validation article says to use the sandbox "while your app is in review". If I've got that wrong, please let me know. These are the options I've come up with: Two builds from the same code: one for TestFlight with the subscription turned off, and one with it on that goes to App Review and the App Store. One build. Testers subscribe in the sandbox, which is free, and subscribe again whenever TestFlight stops renewing it (it renews daily, up to 6 times). One build where a new sandbox install behaves the same as the App Store, but once someone has subscribed in the sandbox they're never locked out again. What do you do in your own apps, and what would you recommend? Has App Review ever pushed back on any of these? Thank you for any help.
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Using “Swift” in a Mac app name: acceptable for a Swift developer tool
Hi, I’m about to submit a macOS developer tool called “Swift AI”. It’s a local coding assistant that works inside Xcode and focuses on Swift and SwiftUI development. It isn’t affiliated with or endorsed by Apple. Before I submit, I’d like to know whether the name is likely to be a problem, given that Swift is an Apple trademark. Is using “Swift” in the app name acceptable for a tool built specifically for Swift development, or is it likely to be rejected under the App Review Guidelines on Apple trademarks? If it would be acceptable, are there conditions I should meet, such as a “not affiliated with Apple” statement in the description, avoiding the Swift logo, or a different format like “AI for Swift”? If it’s likely to be rejected, is there a recommended way to say the tool is for Swift without using “Swift” in the name? I’d rather rename now than after a rejection, so any guidance is appreciated. Thanks.
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All 4 of My Original Native Games Rejected Under Guideline 4.3 & 4.2.6 – No Reply to Appeal/Expedite Request
Hello everyone, After waiting over a week in review, all of my recently submitted apps were rejected under Guideline 4.3 (Spam) and Guideline 4.2.6 (App Generation Services). The rejection messages are generic and do not specify which components, assets, or metadata triggered the flags. To clarify, these are original native apps built from scratch in Xcode/Swift—not commercialized templates, web wrappers, or third-party app generation builds—and each has distinct mechanics, custom assets, and functionality. I have already replied in the Resolution Center, submitted an official appeal/support inquiry, and requested an expedited review, but it has been 3 days with no response. Has anyone experienced false-positive 4.3/4.2.6 flags across multiple distinct apps on the same developer account, or can an Apple representative advise on what specific areas I should audit to get these resolved? Thank you in advance for your guidance.
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App stuck "In Review" for 12 days after resubmission (Case 103001645719)
Hello, Our app has been in "In Review" status since October 25, 2026 — 12 days now, with no messages or requests from App Review. App: Ryla: Photo Looks & Filters (Apple ID 6821447421) Submission ID: bbe1d65e-6429-4c33-9a25-7c2128f6c8a8 Items: version 1.0 (build 10), two auto-renewable subscriptions, a subscription group and three consumable in-app purchases Developer Support case: 103001645719 Timeline: Oct 12: first submission Oct 25: rejected under Guideline 1.1 (screenshots); we replaced the flagged screenshots and previews and resubmitted the same day Oct 25 → today: "In Review", no further updates We have also requested an expedited review and replied to our Developer Support case. Agreements, tax and banking are all active, and there are no unanswered messages in App Store Connect. Could someone from App Review please check whether this submission is stuck? We're happy to provide a demo video, test details or anything else needed right away. Thank you.
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App Review from 30t October, No Update from Review Team
Hello, I am looking for advise and if anyone knows apple developer / app review team phone number, please help. I have submitted my app Day1Work on 15th October, App review team reviewed on 30th October and ask to provide some log in creds , which I provided and updated the app with what they were asking for. Since 30th of October till now there are no respose from the app review team, I have tried Expadited Review Request, wrote to support through the form, called 3 times general apple support team, but nothing , no update. If anyone is facing the similar issue , please share and what did you which helped later. Thank you for your attention. S.Howlader
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App Stuck in Pending Review for Almost a Month – Unable to Get a Response from Apple
Hello everyone, I'm reaching out to see if anyone else has experienced a similar situation or can point us in the right direction. Our app has been stuck in Pending Review for almost a month, and we haven't received any updates from Apple regarding its review status. We've tried multiple times to contact Apple Developer Support and the App Review team, but unfortunately, we haven't been able to get a response. We've also been trying to find a way to schedule a phone call with an Apple representative, but the available support channels seem to be busy or unavailable. We completely understand that the App Review process can take time, and we respect that. However, waiting almost a month without any communication or explanation is extremely frustrating, especially when this directly impacts our launch plans. I'd really appreciate some advice on the following: Has anyone experienced an app being stuck in Pending Review for this long? Is there a specific way to escalate a review that has been pending for several weeks? Is there any way to directly contact or schedule a call with someone from the App Review team? We're not looking for special treatment. We simply want to understand what's happening and get some communication from Apple so we can move forward. Any advice or suggestions would be greatly appreciated. Thank you!
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Pending review
I have created a new app. my app's review is pending form almost 1 month. I have sent multiple email through contact us option but not getting any reply. Can anyone help me with this? How can I get connected with apple developer team. Urgent help is very much appreciated as I am almost wait for approval form 45 days.
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Cannot delete never-approved in-app purchases: repeated 2.1(b) rejections
Our free app has been rejected three times under guideline 2.1(b): "In-app purchase products associated with the app version submitted for review could not be found in the submitted binary... remove them from App Store Connect before resubmitting." We would gladly remove them, but App Store Connect does not let us. Situation: 3 non-consumable in-app purchases, created in September 2026, submitted once with version 1.0, never approved, never sold. The app is now free for good: the current build contains no StoreKit code and no purchase screen. The products are removed from sale in all 175 territories. In App Store Connect they sit in "Drafts" with the state "Developer Rejected". There is no delete control: not in the list, not in Edit mode, not on the product page. App Store Connect API: DELETE /v2/inAppPurchases/{id} returns 409 ENTITY_ERROR.IAP_DELETE_NOT_ALLOWED ("You cannot delete the in-app purchase"). Removing the items from the review submission returns 409 "Item was already submitted". We cancelled that review submission. Deletion is still refused. We removed each product's review screenshot; the state became MISSING_METADATA. Deletion is still refused, and the last localization cannot be deleted either ("Cannot delete last localization"). Questions: Is there a supported way to permanently delete in-app purchases that were submitted once but never approved? If not, can App Review or Developer Support remove them on Apple's side? We opened Developer Support case 30000014593095. Until they are removed, how can we keep App Review from associating these drafts with a binary that does not implement them? App Apple ID: 6814027093. Thank you.
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