In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Here are some tips from App Review for a smooth review experience. We’ve split them into two categories: Before You Submit and After You Submit. We’ve also made an easy-to-follow Submission Guide you can save and reference at any point on your App Store journey. Before You Submit Tips Enable a complete review. Make sure you’ve provided demo accounts or implemented an account demonstration mode before you submit. We’ll need to review the entire app experience, both with and without an account. Provide up-to-date demo account login credentials in the App Review Information section on the app version page in App Store Connect. If your app has multiple account types (such as admin and general users), use the Notes field to provide additional demo account credentials for each account type. If your app requires an authentication code in addition to the login credentials, provide the code in advance in the Notes field. Otherwise, a call may be required to complete the review. Apps that handle sensitive user information, or operate in highly regulated industries, can implement demonstration modes that exhibit full features and functionality while using demonstration data. Use the Notes field in App Store Connect to provide information to App Review. The App Review Information section of App Store Connect includes a Notes field. Provide any information that could be relevant to your submission’s review: Submitting a new app? Tell us about your app's concept, business model, and if your app is designed to only operate in certain locations. Submitting an update? Tell us about what’s changed and where to locate significant new content or features. Connecting to hardware? Attach a video, not a screen recording, that shows both the hardware and the app running on a physical Apple device as they pair and interact. Test your app on physical devices before submitting for review. Use TestFlight to distribute your app for beta testing. App Review evaluates apps the way your users will use them: installed on real devices and connected to networks with real-world conditions. Make sure your pre-submission testing includes running the app on each device platform where it could be used. Users expect the app to function on all the devices where it’s available. TestFlight will help you do quality assurance and beta testing on real devices. Share your beta app with internal testers on your Apple Developer Program account or to external users via an email invite or public link. Configure In-App Purchases for review in the sandbox environment. App Review assesses In-App Purchases in the same sandbox environment Apple provides for testing them. The sandbox lets us use real product data and server-to-server transactions, without incurring any financial charges. Take these steps to prepare your In-App Purchases for review: Accept the Paid Applications Agreement in App Store Connect. Submit the In-App Purchases in App Store Connect that you’d like reviewed. Follow the steps in TN3186: Troubleshooting In-App Purchases availability in the sandbox if your app fails to display your In-App Purchases. Note: In-App Purchases don’t need prior approval from App Review to function in review. Join a Meet with Apple event if you need assistance before you submit for review. Request an App Review appointment through Meet with Apple to chat with an App Review expert about how to prepare for review, ask questions about specific guidelines, and discuss other topics related to the review process. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays. After You Submit Tips Contact App Review if you need assistance with an ongoing submission. If your submission doesn’t pass review and you have questions, contact App Review directly by clicking Reply to App Review in App Store Connect. You’ll receive a reply from a review specialist who’s familiar with your app. You can also use the Reply to App Review message window to request a call with an Apple representative. Include your preferred time and language for the call and we’ll do our best to accommodate your requests. Use the Bug Fix Submissions process to quickly deliver bug fixes and resolve other issues on the next submission. If an update includes bug fixes and is rejected, you will be given the option to resolve the issues on your next submission, as long as there are no legal or safety concerns. App Review will let you know if your submission is eligible by including this note at the top of the rejection message: Bug Fix Submissions The issues we've identified below are eligible to be resolved on your next update. To accept this offer, simply reply to the rejection message in App Store Connect and let App Review know you’ll resolve the issues on the next submission. Share ideas with Apple about how to improve or clarify the App Review Guidelines by submitting guideline feedback. Just as the App Store is always changing and improving to keep up with the needs of customers, the App Review Guidelines may be revised to provide new and updated guidance. If you have ideas for improving or clarifying our requirements you can suggest guideline changes. If your submission was rejected but you believe it follows the App Review Guidelines, consider submitting an appeal to the App Review Board. If your submission didn’t pass review but you have reason to believe it follows the App Review Guidelines, you can submit an appeal to the App Review Board. You can also file an appeal if you think we misunderstood your app or the review was unfair. The App Review Board will contact you as soon as they complete their investigation.

Apple platforms make it easy to distribute your app to a variety of compatible devices, so it’s important to maximize your app experience on each platform you support. Here are some tips from App Review to help you understand how device compatibility impacts your app’s distribution — and how to make sure your apps shine on every platform they’re on. Understand device compatibility There are many ways an app built for one Apple device can run on other Apple devices: Apps designed for iPhone can run on iPad devices in compatibility mode if there are no dependencies on iPhone device capabilities. Compatible iPhone and iPad apps can run unmodified on Macs with Apple Silicon. Compatible iPhone and iPad apps can run unmodified on Apple Vision Pro. Xcode provides options to configure settings for apps on multiple platforms. You can specify which platforms your app’s target supports in the Supported Destination field. However, it’s important to note: People may still be able to run your app on a device even if you remove it or don't include it as a Supported Destination in Xcode. For example, as long as an app designed for iPhone doesn’t depend on a capability that’s only available on iPhone, it can be downloaded from the App Store onto iPad. Adding or removing iPad as a Supported Destination in Xcode won’t change that app’s availability on iPad. To view examples of cases where it's appropriate to restrict availability, see Restrict device distribution below. Follow compatibility best practices 1. Plan and test for compatibility modes so your app works on every device where it can be downloaded. Do: Use Xcode simulators to verify basic functionality across different device types. Leverage TestFlight with external testers who have access to a wide range of Apple devices. Don't: Don’t submit for review without testing your app’s behavior in compatibility modes. Don’t assume removing a supported destination in Xcode prevents distribution to that device type. 2. Build adaptive interfaces that work across device variations. Do: Build interfaces that respond to different screen sizes and orientations. Adapt features based on available hardware, providing alternatives for a consistent experience. Don't: Don’t design rigid interfaces that assume only one type of device or input method. Don’t let your app crash or become unusable when optional hardware is unavailable. Restrict device distribution Wherever possible, it’s best to make your app available on multiple platforms to increase its reach and provide people with a consistent experience across devices. But there are cases where it does makes sense to restrict an app’s availability. For example: iPhone apps that rely on iPhone-specific hardware won’t function as expected on iPad. Use the UIRequiredDeviceCapabilities key in the information property list file to specify hardware dependencies. Note: Apps should only use the UIRequiredDeviceCapabilities key for genuine hardware dependencies, not to indicate distribution preferences. Navigation- or camera-based apps are not well suited for visionOS. Learn more about managing availability of iPhone and iPad apps on Apple Vision Pro. Apps that rely heavily on touch inputs that can’t be replicated on a keyboard are not well suited for macOS. Learn more about restricting distribution to Apple Silicon devices. Learn more about how to configure multiplatform apps in Xcode. Support If you need more assistance, explore these support options: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review appointment through Meet with Apple. Appointments are available during local business hours on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board.

Apple is committed to keeping the App Store a safe place for users to get apps and a great opportunity for all developers to be successful. A reliable review process is critical to this commitment, which is why App Review works around the clock to review at least 50% of submissions in less than 24 hours and 90% in less than 48 hours. Updates with minor changes and bug fix submissions typically move swiftly through review, while other reviews may take longer because they require additional verification. In this post, we'll explain when that can happen and how you can best prepare your submission for a thorough review. Why some reviews require more time While most submissions are reviewed within 48 hours, some apps may require additional time because the review involves extra verification steps, such as: Documentation review, where App Review requests and verifies supporting materials such as authorizations, licenses, or partnership agreements before approving the submission. Complex or novel issues, including apps with regulated content, new platform capabilities, entitlements enabled, or other sensitive features, may require greater scrutiny and consideration. Common examples may include: Medical apps involving health data, diagnostic or treatment features, or other medical claims often require documentation supporting those claims or demonstrating regulatory approval. (Guideline 1.4.1) Cryptocurrency exchange apps must be offered by an approved exchange and secure the necessary licensing to operate on each storefront where the app is available. (Guideline 3.1.5) Apps operating in highly regulated industries, such as banking and financial services, air travel, healthcare, and similar sectors, must be submitted by authorized legal entities with supporting documentation. (Guideline 5.1.1(ix)) Apps with third-party intellectual property require verifiable permission to use another party's content, branding, or other protected material. (Guideline 5.2.1) Gambling, lotteries, and real-money gaming apps must provide the necessary licensing and permissions for each storefront where the app is available. (Guideline 5.3.4) If your app falls into one of these categories, the most effective way to reduce your review time is to attach all requisite documentation we'll need for review in the App Review Information section of App Store Connect. Why this matters: Incomplete submissions require additional back-and-forth before we can complete the review. Including everything upfront is the fastest path to a decision. Best practices to minimize delays 1. Provide complete information on every submission. Give App Review everything needed for a complete review, especially for apps with regulated, specialized, or otherwise complex content. Do: Include demo accounts, authentication codes, and any required setup steps in the App Review Information section. Use the Notes field to explain your app's concept, business model, or authorization to operate in regulated industries. Attach all relevant supporting documentation before submitting the app for review. If you're unsure what information is needed for review, schedule an App Review appointment through Meet with Apple to discuss your app's concept. Don't: Don't resubmit the app for review until all identified issues are resolved. Why this matters: Resubmitting with unresolved issues will result in the same outcome, meaning the submission spends additional time in the queue without a different result. 2. Only provide authentic and verifiable information on your developer account. Authentic account information and high-quality apps build customer trust and keep your submissions moving smoothly through review. Do: Keep your developer name, Support URL, and account information current. Provide authentic, verifiable documentation whenever it's required. Only submit apps that have been thoroughly tested on physical devices and are ready for distribution. Don't: Don't submit documentation you're not authorized to use, or that can't be independently verified. Don't misrepresent your identity or relationship to other brands or services. Don't submit apps that are low-quality, untested, or include incomplete content or features. When fraud or malicious activity is detected To protect the App Store's high standards for privacy, security, and quality, we have zero tolerance for fraudulent or malicious activity. App Review investigates all reported or identified conduct that falls outside the App Review Guidelines and the Developer Code of Conduct, which requires accurate representation and integrity across the App Store experience. Examples include: Misrepresented developer identity or impersonation, such as providing inauthentic documentation or otherwise pretending to be someone you're not (Guidelines 4.1 and 5.6.2). Manipulation of the App Store experience, including gaming charts, search results, reviews or referrals, or attempting to hide features in review (Guidelines 2.3.1(a) and 5.6.3). Submitting low-quality apps, as indicated by excessive customer reports, such as negative customer reviews, and high-volume refund requests (Guidelines 4.3 and 5.6.4). When these signals appear, we investigate thoroughly, and repeated or serious violations can lead to additional rejections, app removals, and account removal from the Apple Developer Program. Support before or during your review If you have a critical timing issue, such as fixing a critical bug or releasing your app to coincide with an event, you can request an expedited review. If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. You can also reply to request a call with an Apple representative to discuss the outcome of the review. If your app has been rejected and you believe it follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Appeals must include specific, detailed explanations for why your app follows each of the guidelines in question.

Hello, My app Air Finder - My Device Tracker (Apple ID: 1490211589) seems to be stuck in the App Review process and I'd like to check if something might be wrong with my submission. Timeline: Submission for review: Jul 30, 2026 Current status: Waiting for Review Waiting time: 7 days as of Aug 6, 2026 My app reviews are typically approved within 1-2 business days, so I suppose this delay seems to be unusual. Please help review this submission as soon as possible! I have a timeline for publishing app version that cannot be delayed for this long. Any guidance would be very appreciated. Thank you in advance!

It has been a week since we submitted our app update, and the app is still in Pending Review. We previously contacted Apple Support regarding this issue and received a case ID via email. However, we have not received any response or update on the status of our case. We also could not find any place to track the case using the case ID that was provided.

Hi Apple team, App: DEADGRID Version: 2.0.1 App Apple ID: 6790152649 I'm reaching out in the hope that someone from the App Review team can take a look at my submission or advise whether there's an issue with it. My app has been in "Waiting for Review" for over a week and has not yet entered the "In Review" stage. I understand review times can vary, but this is significantly longer than what I've experienced previously. I've done my best to follow all App Store Review Guidelines and have provided complete review notes. As far as I'm aware, there isn't anything unusual about this submission that would explain the delay. Unfortunately, this update contains a fix for an issue currently affecting my users. While it's waiting to be reviewed, I'm seeing a decline in daily active users and user retention because I'm unable to release the fix. If someone from Apple is able to check whether my submission is simply waiting in the normal queue or if there's another issue preventing it from being reviewed, I would be very grateful. I'd also be interested to hear from other developers: Have you experienced similar review delays recently? Is there anything that can help move a submission forward when it's been waiting for this long? Are there any common reasons for an app to remain in "Waiting for Review" for more than a week? I appreciate the work of the App Review team and understand the volume of submissions you process every day. I'm mainly hoping someone can verify that my submission hasn't become stuck or overlooked. Thank you for your time. Afonso Quinaz

Hi, I submitted Mendo (iOS, version 0.1.0) for App Review on Thursday at 12:39 AM. It’s still Waiting for Review. I had earlier submissions of the same version that I removed myself because I needed to make updates. The current submission is the one I want reviewed. I understood App Review usually takes around 48 hours, but it’s been longer than that for me. Is this delay normal right now, or is there something I should check on my end? Otherwise can I at least get some sort of acknowledgement of some sort to the tickets I've created: - case ID is 20000125052237 case ID is 20000126237735 Thanks.

I am reaching out because my app has been stuck in “Waiting for Review” since July 27, and despite every effort to obtain an update, I have received no response. Over the past several days, I have: Contacted Apple Developer Support by phone multiple times and no response Sent multiple follow-up emails requesting a status update. Unfortunately, I still have not received any update. This delay is causing significant disruption to our launch. We have already committed resources to marketing campaigns, promotional materials, social media announcements, and launch planning based on the expectation that the app would be reviewed within a reasonable timeframe. If there is anything preventing the review from moving forward, or if additional information is needed from my side, I am ready to respond immediately. Developer: thespinu@hotmail

App review stuck in “ready to review” for nearly two weeks and completely disfunctional developer support options. Email or phone don’t reply. Need a better system. Anyone else agree? Btw Apple, when you read this: help a brother out

Anyone else having App Store review taking two weeks stuck in ready for review? this is pretty insane

Good morning, I'm hoping someone can help or at least get me pointed in the right direction. I originally submitted my iOS app for review mid July. There was originally some back and forth with minor rejections for meta data etc. On July 27th the app was rejected for 1 technical issue and 1 metadata related issue. Both have been resolved and a new build was submitted along with detailed messaging on July 28th. Since then, radio silence, no messages back from App Review, no status changes from "Waiting for Review" I've emailed twice and although it promises a reply in 24-48 hours I've been waiting for a week. I've now missed a major event/festival that I hoped to showcase the app at. Can anyone point me in the right direction to either request a callback or to an email address that is more likely to get me a response? I just want to know what the hold up is. Many thanks, Jay

Hello, I published my first mobile indie game on IOS 12 years ago. It was downloaded and enjoyed by millions of people and I felt a hard to describe sense of pride from it, even if the game wasn't perfect. After many years working in many well known games from AAA studios, I wanted to publish a mobile game once more. This time as a solo developer. After investing a lot of time, effort and money I finally found myself and the game in a healthy position to publish the game. I organized a humble marketing campaign for the launch on IOS & Android. I sent the game for review, and it got approved. I set a launch date. And then, I discovered a bug that would impact the game at launch. There were 10 days left or so, so I decided to fix it and send it again. It's been two months now. The game is still waiting for review. The game has been released on Android, with no marketing campaign (Don't want to waste my only bullet with 50% of my potential clients not being able to play the game...) and is growing organically by the day with 4.7 star reviews. It seem to generate some revenue, retention and great reviews. I already got a job for another big AAA game and have moved on from the whole thing. I don't really know what to say to be honest. I understand its a challenge to review the apps when you have integrated AI in xcode... I opened 2 tickets, and requested an expedited review. No result. After a couple weeks I got: "Just keep waiting". You guys have no phone, no email, no customer support... All my bussiness agreements are signed. Everything has been done on my side to comply to your terms. No communication from Apple whatsoever. Just "wait some more..." For what I know you may reject it because you don't like the background color of the main menu... And by the time it gets approved I may be dead, or even worse: IOS 33 may be already out with transparent lava UI and my game will not comply anymore so I will need to buy a new mac pro and setup my pipeline for the 5th time to be able to compile a game that will be obsolete by then... xD I invite other developers in similar situations to share their experiences in this thread. In any case, I hope everybody has a great day!

Hi all, I submitted an update for my app (VowFolio, bundle ID com.helgemeisal.vowfolio) for review almost a week ago, and it's still sitting in "Waiting for Review." It hasn't even moved to "In Review" yet. This is a minor update, just bug fixes and small improvements, so I wasn't expecting anything close to this long a wait. Typical turnaround for me has been 24 to 48 hours, so this is a significant outlier. No rejection, no request for more information, no message in Resolution Center. It's just sitting there. A few questions for the community: Has anyone else noticed longer queue times recently? Is there a recommended way to check on status beyond just waiting, or to nudge the review team without risking a rejection? At what point does it make sense to reach out to Apple Developer Support directly? Any insight from others who've hit similar delays would be appreciated. Thanks!

My app review was rejected because I didn't include the in app purchase subscription, which makes sense. But the comment says to send the subscription for review with a new version of the app. I don't see a way to do that since the app is in review. I can add the subscription to a draft, but I can't add a version of the app. I also can't edit the current rejected review and add the subscription to that. Do I need to cancel the whole thing and submit a new review?

Hi, Is there a reason why app reviews are taking longer than usual to be completed it has been over a week now since I submitted my app for review.

Hi everyone, Has anyone recently experienced unusually long App Store review times? I submitted my iOS app, CueBee, almost a week ago, but it is still showing “Waiting for Review.” There have been no status updates or messages from Apple. I know review times can vary, but most of my previous submissions moved forward much faster, so I’m wondering whether there might be a delay in the review queue right now. For those who have experienced this recently: How long did you wait before the review started? Did you contact App Review Support? Would you recommend continuing to wait, or withdrawing and resubmitting? Any recent experiences would be appreciated. Thanks.

Hello Apple Developer Support, Our first App Store submission has been in "Waiting for Review" since July 30, 2026, and it has not yet entered the review process. App information App: PigHub Marketplace Apple ID: 6791982179 Version: 1.0.8 (Build 5) We have also opened a Developer Support case regarding this issue, but we have not yet received a response after several days. Support Case ID: 20000126933752 This delay has unfortunately caused us to miss our planned public launch, so we would greatly appreciate your assistance in verifying that our submission is progressing normally. We understand that review times can vary. However, after several days, our submission remains in Waiting for Review without moving to In Review. We have also noticed that several other developers are currently reporting similar delays on the Apple Developer Forums. Could you please confirm that our submission is correctly queued and not affected by any App Store Connect or App Review issue? If there is any additional information or action required from our side, we would be happy to provide it immediately. Thank you very much for your time and assistance.

apple claimed that the game will be after review in 48 hours, i'm waiting for 2 weeks and i feel like i got scammed by apple. this is crazy! no response to emails and opening tickets. no one to talk to! Date Submitted Jul 25, 2026 at 1:17 AM Submission ID a5bd957b-7cd8-409f-a9d1-e3c5652952be

Our game Sand Sort 3D was rejected under Guideline 4.3(a) for binary similarity with our other titles. Three problems: False rejection: it's an original game: its simulation code, shaders and levels exist in no other app. The flagged overlap is shared infrastructure, not content: Unity engine resources, brand fonts, licensed Asset Store packs, and our own internal SDK (sign-in, IAP, ads, cloud save, analytics, consent) that we reuse across our catalogue. On our own audit, engine and font data are the bulk of the overlap; content we designed is ~4%, limited to a coin icon and a settings toggle. No gameplay code, levels, art or design is shared with anything we publish. Insufficient directions: the notice cited 4.3(a) without naming a single element of the app, so we have no actionable way to comply. If it's rejected again, please identify the specific content at issue. Long review times: this rejection has held the release 15 days, and review on this app and our other titles is averaging 10+ days — unusually long. A component-by-component breakdown is attached as appeal; the game is already live on Google Play.

Hi, Our macOS app has been in Waiting for Review since Jul 24, 2026 with no status change. Platform: macOS Version: 1.0 (1) App Apple ID: 6794145764 Submission ID: 5d04a433-b67d-4801-8578-b1ccc3f22d34 Support case: 20000126982226 We also requested an expedited review and contacted support more than once; no reply so far. Our earlier iOS submission was reviewed within a few days. This macOS one hasn’t moved at all. Is anyone else seeing long macOS “Waiting for Review” times right now? Any advice on getting this unstuck, or can someone from App Review take a look? Thanks.

Hello Apple Support Team, I'd like to kindly request an update regarding our latest app submission, which has remained in Waiting for Review since July 30, 2026. As of today (August 5), it has been 6 days without entering the review process. App Information App Name: Dora - AI Video Generator 2 Apple ID: 1604739131 Item for Review: App Version This submission is a major UI/UX revamp that significantly improves the overall user experience. After a long period of maintaining and iterating on the product, we redesigned many core user flows to provide a much more seamless and intuitive experience for our users. Our app continues to receive a large number of daily active users, so having this build remain in Waiting for Review is preventing them from accessing these important improvements and new experiences. The prolonged delay is having a meaningful impact on our users as well as our product rollout. We completely understand that review times can vary, but given the circumstances, we would greatly appreciate it if the review could be prioritized or expedited whenever possible. Thank you very much for your time and support. We truly appreciate the work of the App Review team and look forward to your response. Kind regards,

[Foxify] Version 1.1.1 (13) Review Hello Apple Support Team, My app's new app version and In-App Purchase appear to be stuck in the review process, and I'd like to check whether there might be an issue with the submission. App Information App Name: Foxify AI - Make Your Own Song. Apple ID: 6761515837. Items for Review: New App Version and New Consumable In-App Purchase. Timeline Submitted: July 21, 2026, at 10:57 AM. As of today (July 27), both the app version and the In-App Purchase have remained in "Waiting for Review" for 7 days. Context We submitted a new app version after addressing the issues raised during the previous review. At the same time, we submitted our first new consumable In-App Purchase, which requires the binary build to test the purchase flow, which has also been stuck for a while and has been rejected a few times due to build rejections and the item itself without a clear reason, so the Apple Review team could test the updated purchase flow together with the new IAP. Normally, both our app updates and In-App Purchases are reviewed within 1–2 days, so this delay seems unusual. Please kindly review the submission. Any guidance or assistance would be greatly appreciated. Thank you for your time and support.

Hi, Ive added a new version of my app for review a week ago. Jul 29, 2026 at 10:02 PM. Can someone explain what is taking so long? My new versions before this only took 24-48 hours. Its really difficult to fix and update bug fixes when it takes to long to get approved. Hoping this issue will be resolved quickly