Confusion About Rejections for Third-Party Content While Competitors Remain on the Store

Hello everyone,

I’m writing because I’m feeling frustrated and confused about my recent rejections. I have several apps that include small amounts of third-party content—specifically, a remote control app for Roku devices and some quiz games featuring logos and football teams. Apple has rejected these apps for “inappropriate” use of third-party assets, yet there are many similar apps on the App Store using almost identical content (including screenshots and logos) that continue to publish updates with no apparent issues.

I’ve attempted to comply with the guidelines by removing or disclaiming brand references where I can, but I still face repeated rejections. It feels like I’m being singled out while direct competitors remain unaffected. Has anyone else run into this kind of inconsistency? How did you resolve it?

Any advice or insight would be greatly appreciated. I’m hoping to understand how others have successfully navigated Apple’s rules around third-party content, especially when competing apps appear to be allowed to do the very same thing.

Thank you in advance for your help!

If your app has been rejected and you need help resolving the issue, consider taking advantage of one of the following support options available from App Review:

  • Reply to the message from App Review in App Store Connect and request clarification.
  • Request a call with an Apple representative to discuss the outcome of the review. You can do this in App Store Connect by responding to the reviewer requesting the call.
  • Submit an appeal to the App Review Board if you believe your app follows the App Review Guidelines.

Visit the Contact Us page on Apple Developer and select the App Review tile to learn more.

Confusion About Rejections for Third-Party Content While Competitors Remain on the Store
 
 
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