Recently, my app was deactivated due to guideline 3.2f, and not only the app but also my account is at risk of being deactivated.
After reading the guidelines, we disagree with the pre-judgment made by Apple. During the review process, we addressed EVERY point requested by the review team by correcting the issues.
We submitted a new bundle to fix the problems we had with app distribution and ad performance.
The first bundle sent was removed after being published on the store for a few months; this was our MVP—a simple and unattractive app that was meant to be improved in the future.
Then we launched two other bundles; one of them was canceled and we continued with another bundle to adjust problems we had with Firebase and some libraries.
In the screenshot below, it is possible to see the other apps that were supposed to be "deleted," since Apple itself does not allow the deletion of these apps—I do not know why.
After we submitted the third bundle to address Apple’s requests and attempted to publish our app, it was approved but exactly 4 days later it was denied and removed from the store, and our developer account was threatened with deletion.
We did not commit any fraud in any step of the Apple process; all the steps for an app to be inserted into the store were followed.
Our app is a social network that requires location access and permissions—all of which have been configured, implemented, and are requested when the app is opened.
We have ads; however, they are completely valid because they are real companies that pay to advertise in our app, and all we do is direct the user to a company’s page when they click on an ad.
Our social network includes reporting tools, blocking, unblocking, encryption with locations, among several other best security practices—even our login is SSO.
I tried to file an appeal, but Apple’s website itself is broken and the provided link does not allow any kind of appeal.
Our app was called Find-u until we secured the patent, and we have the legal right to use this name in Brazil. We also have a company and have started the process of migrating the account from an individual to a corporate account.
I would like a response, some guidance. We can prove in many ways that we have done nothing fraudulent, and we are prepared to take legal action for all the trouble that the review team is putting us through.
The first version of our app had more than 200 users in the database, and this third version, which resulted in our account being canceled, has infinitely better features and prettier screens than the MVP. It simply does not make sense to cancel our account; if the app presents any defect, we will fix it just as we did before so that it can be approved.
CNPJ: 52.070.419/0001-13
