My app was originally launched in 2019 and has accumulated around 200,000 users to date. I've been actively maintaining and updating the app for the past six years.
Recently, I integrated some AI-related features using DeepSeek, but after submitting the update, the app was rejected with guideline 4.3(a) – spam or misleading content. I assumed the rejection was due to the AI functionality, so I removed all AI-related features and references, then resubmitted the app. However, the app was rejected again, still under 4.3(a).
This has left me confused. The app has a long history, active users, and consistent updates. I don’t publish clones or multiple versions, and everything is original work.
Has anyone experienced something similar? Could it be something else in the metadata, UI, or keywords that’s triggering the rejection? Any advice or insights would be really appreciated.