I fully understand and appreciate that the App Store requires moderation to maintain quality standards - this benefits both developers and users. However, I've encountered what appears to be a hasty and superficial rejection that fails to honor this important review process.
My app, Hekate Astrology, was rejected under guideline 4.3b citing market saturation of similar apps. While I would accept this determination if accurately assessed, my server logs conclusively show that the reviewer never authenticated with the credentials I provided as requested. This means they couldn't have properly evaluated the app's unique features and differentiation before rendering judgment.
Hekate Astrology is not another generic horoscope or fortune-telling application. It represents years of research in humanistic astrology following the philosophical tradition of Dane Rudhyar, who pioneered the integration of psychological principles with astrological analysis. This scholarly approach to personal development stands apart from mainstream entertainment astrology apps.
The current review process appears to operate as an opaque black box where apps can be dismissed based solely on their title or category without proper examination. This undermines Apple's commitment to fairness and innovation. Developers invest significant time and resources creating apps for iOS with the reasonable expectation that submissions will receive thorough, equitable consideration.
I respectfully request a re-review where my application's actual content, unique approach, and differentiation are properly assessed according to Apple's standards.